Millet leans on BAT to shelle LeTV and lose money.

Xiaomi chose the path of hardware integration content, and LeTV chose to rely on its own content extension to establish a closed loop hardware, and ultimately who will become the real king? We are not aware of this, but both are in trouble but it is true that Xiaomi, because of his marketing tactics, has been questioned by monkeys, which has seriously affected the brand image and shipment volume. However, LeTV has been constantly questioned by various parties because of its rapid expansion.

Xiaomi is a healthy company. In the millet TV media exchange meeting for several days, Wang Chuan, co-founder of Xiaomi and head of Xiaomi TV, has not only mentioned it once. In terms of content, Xiaomi TV announced that in addition to iQiyi and Youku Tudou, which have always had capital cooperation, they will also cooperate with Tencent Video. The content of these three video websites will appear on Xiaomi TV. According to relevant data, in the proportion of daily average coverage of the top ten video websites, the above three accounts for over 80% of the total. Behind the iQIYI, YouTou and Tencent videos are Baidu, Alibaba and Tencent. The millet television alliance with the three video giants undoubtedly became the only TV brand with three BAT content resources. For Internet TV, hardware, content, and services are indispensable. Nowadays, the competition for Internet TV is becoming increasingly fierce. From the simple hardware competition among enterprises, the content market has already shifted. First, LeTV, which has great potential in the content field, has acquired a large amount of content copyrights at the price of cabbage a long time ago. Combined with its own video website resources and home-made dramas, it undoubtedly forms a resource advantage. Xiaomi’s move to the television industry also allows Xiaomi and LeTV to Become a friendly business overnight.

At the press conference, Xiaomi couldn't help but spearheaded LeEat: “Once the amount is achieved, it means losing money. As far as I know, LeTV’s current loss is obvious and it is a huge loss. They burned Too much money will never make it back, just a week ago, LeTV announced an increase of 100-200 yuan/set, which shows that under the pressure of rising prices on the upper panel, LeTV’s so-called “negative interest” has been unable to continue. However, Wang Chuan announced: If prices do not increase, how would millet TV, which is going against the market, balance the costs of the upstream market, it will become a mystery.

Wang Chuan said that last year LeTV’s video content was once given to Xiaomi, but then it stopped. On the hardware, LeTV’s Super TV and Xiaomi formed a competitive relationship. In terms of content, LeTV’s content self-produced and purchased copyright mode and iQiyi, Tencent, Youku is a competitive relationship. Xiaomi will not buy copyright or make content on its own. This also means that Xiaomi TV will not compete with the video site for content, and it will not compete with the entire content ecosystem. However, Xiaomi chose to focus on the integrated content model of hardware, making it unlikely that it will be affected by changes in the content industry. So, this time, Xiaomi TV, which has made great efforts in hardware and content, will be the last to laugh when the Internet TV format is reshuffled?

However, in the author's opinion, Xiaomi ridiculed music as something of a 50-step laughter. Millet itself relied on financing to support its rapid expansion. The financial situation of the capital market has not yet landed, and it is not very good. LeTV does not belong to the same order of magnitude. The fight, but ridiculed LeTV, which has been widely recognized in the capital market, is actually unwise.