In the early morning of October 26, Apple’s fiscal fourth-quarter results report for fiscal 2016 showed revenue of $46.852 billion, down 9% from $51.01 billion in the same period last year; net profit was $0.914 billion, compared to the same period last year. US$11.124 billion fell by 19%.
The most "eye-catching" of this financial report was revenue in Greater China, which was $8.785 billion, down 30% from $12.518 billion in the same period last year.
Apple's fiscal year 2016 revenue fell for the first time in 15 years
Apple has seen revenue declines for three consecutive quarters. After the fourth-quarter results report is released, it can be calculated that Apple's fiscal year 2016 revenue reached 215.6 billion US dollars, lower than the fiscal year 2015's 233.7 billion US dollars, down 9%. This is the first time since 2001 that the performance of the entire fiscal year has declined. The iPhone has been the head of the company's revenue. In the fourth quarter, Apple's revenue from the iPhone was $28.16 billion, down 13% from $32.209 billion in the same period last year.
The iPhone has been the head of the company's revenue. In the fourth quarter, Apple's revenue from the iPhone was $28.16 billion, down 13% from $32.209 billion in the same period last year.
In the fourth quarter, a total of 45.513 million iPhones were sold, down 5% from the 48.046 million in the same period; a total of 9.267 million iPads were sold, down 6% from the 98.83 million in the same period last year; a total of 4.86 million Macs were sold. This is a 14% drop from the 5.709 million units in the same period last year.
Apple's products are only growing in service. Revenue from services was $6.325 billion, an increase of 24% from $5.086 billion in the same period last year. "We are very excited about the amazing momentum of the company's services business," said Cook. "The revenue of this business has grown by 24%, setting a new record."
What analysts are most interested in is Apple's outlook for FY2017. Apple expects revenue for the first fiscal quarter of fiscal 2017 to be $76 billion to $78 billion.
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