Although the global television market is facing greater pressure on the growth of shipments, many segments have shown an explosive power. Recently, Korean media reported that the sales of 60-inch or more TVs in E-mart supermarket chains in Korea accounted for 13.7% of total sales of flat-panel TVs in 2014, up from 1.9% in 2014. The market share has increased six-fold in two years.
During the same period, the share of 50-59 inch TV sales decreased from 31.6% to 24.8%, and the share of sales of 40-49 inch TV increased from 30.6% in 2014 to 37.3% this year. The market share was the highest in all size segments. The 30-39-inch TV ranked first in market share before 2014 fell from 35.9% to 24.2% this year.
Korean consumers have begun to favor large-screen products in the selection of gaming and bedroom TV sets. The mainstream sizes of the living room and bedroom are changed from 50-59 inches and 30-39 inches to 60 inches and 40-49 inches, respectively. .
According to the relevant person in charge of E-Mart, as the proportion of one-person households and two-person households in the total number of households continues to expand, the 40-inch TV products with higher cost performance are being used in the market for games and bedroom TVs. Consumers are welcome to consider first when buying a second TV in their home. In recent years, the growth rate of TV screen size has been higher than expected, and the market share of products with 60 inches or more has also increased rapidly.
Not only in South Korea, the change in demand for Chinese consumer TV screen sizes is also moving toward the big screen. According to reports from Ove Cloud Network, the star size of the color TV market in 2015 was 55, 43 and 49, with a 55.5% market share of 15.5%, an increase of 6.8 percentage points from 2014, becoming the largest increase in color TV market in 2015. The size has also become the dividing line of the large-screen display; the market share of 55+ TV is 21.5%, which is 8.2 percentage points higher than that of 2014. 43 å‹ Accelerated replacement of 42%, with a market share of 7.1%, an increase of 6.8 percentage points from 2014, a 42% market share of 10.0%, a decrease of 4.4 percentage points from 2014, and 49% of sales began to take off, with a market share of 6.7%. In 2014, it increased by 3.4 percentage points.
Ovid Networks (AVC) expects that the retail sales of 65-inch TVs will grow rapidly in 2016 with a market share of 4.4%, which is an increase of 2.4 percentage points over 15 years; 49-inch TV and 55-inch TV retail traffic will maintain growth, and market share will increase. It reached 8.8% and 18.4% respectively, which was an increase of 2.0 percentage points and 2.9 percentage points over the 15 years. In 2016, the trend of large-scale production is more pronounced and the size is larger. The market share of 65+ TVs will reach 5.9%, an increase of 3.4 percentage points over 15 years.
According to industry insiders, display technology innovation is centering on the development of new industries such as animal networking, big data, and artificial intelligence. With the increasing use of large-screen applications such as smart homes and smart screens, large-size TVs are The display has great potential for development in the future.
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