In the peak season for the promotion of color TVs with gold, nine silver and ten, China's color TV industry is extremely busy. Many companies are targeting the National Day Golden Week market and have recently launched new products in an intensive manner. The homogenization competition in the color TV industry is even more serious.
Creating its own differentiated competitive advantage is crucial for color TV companies. As an Internet brand newly entering the color TV industry for only three years, Xiaomi TV continues to innovate in terms of hardware, software, and content, and has become one of the mainstream color TV brands in China.
On September 27, 2016, Xiaomi TV, which adhered to the boutique strategy, made three major breakthroughs in its new product release: the release of the world's first artificial-smart TV system; the first time it was equipped with HDR (High Dynamic Range) technology; Tencent video content was implanted to achieve the first deep color alliance BAT Big Three in color TV industry.
Through these three major breakthroughs, Xiaomi TV successfully upgraded the flagship models of the color TV industry and comprehensively rolled over the Internet brand TV counterparts.
Released the world's first artificial intelligence TV system to achieve personalized content recommendation
In a living room entertainment experience centered on smart TVs, personalization from content to service is very important. Based on the deep learning technology of artificial intelligence, the TV can achieve a better content recommendation capability, achieve accurate recommendations based on user preferences, achieve thousands of people, continue to learn the user's usage habits, more and more understanding of the user, more and more intimate artificial intelligence TV , Undoubtedly more welcomed by users.
In 2013, Xiaomi TV launched research and development in the field of artificial intelligence and began to build a recommendation system for books and movies. The "PatchWall puzzle wall" of the 2nd generation smart TV system released this time is to perceive the preferences of the family of users through powerful back-office computing capabilities, and push their favorite content to the front page. The road to exploration is full of challenges. The content of Xiaomi TV's eyes is deep, and it has taken a big step forward in deep learning and in-depth content.
Based on the understanding of depth content, Xiaomi TV will generate different reasons for recommendation from different perspectives of content. For example, "The movie that the protagonist died at the beginning", "The actor has a movie with super power", "A movie with a doomsday complex", "A Cinderella captures a Korean drama with a rich man", and so on. The reason for recommendation is to expose deep content in a richer form, to extend the recommended life cycle of deep content, and to expand the recommended video library by combining different recommendation reasons. Accurate recommendation varies from person to person, allowing the user to turn on the TV is his favorite content.
First-time HDR technology, greatly improving picture quality
The color TV industry's profits have been thin, and the price war is the norm for China's color TV market this year. According to Zhong Yikang's data, the retail volume of China's color TV market in the first half of 2016 increased by 5.9% year-on-year, and retail sales decreased by 10.9% year-on-year, creating a huge contrast. This is also a huge cold current in the color TV market.
In the second half of 2016, the supply and demand of some LCD panels faced a tense situation. Product prices began to rise. The pressure of Panel price increases was transmitted to the entire color TV business. At the same time, the Internet brands that pursued the most cost-effective products would be the most cost-effective products. At this time, it is imperative for Internet brands to plough the high-end color TV market with new display technologies and compete with the traditional color TV market for high-end market share. This year's popular display technology, HDR, has contributed to a significant increase in TV picture quality, and Internet brands can use this to drive the transition of the product line to the high end.
The newly released millet TV 3s 65-inch and millet TV 3s 55-inch, full flagship configuration, equipped with a more powerful 64-bit flagship processor, quad-core Cortex-A53 architecture, clocked up to 1.8GHz, the chip Embedded 750MHz high-order Mali-T830 GPU, graphics processing capabilities are also greatly enhanced, not only can support 4K 60fpsH.265 hard decoding, but also support HDR, and HDR technology is the biggest bright spot is that it can make the screen brightness dynamic range is higher, wider color gamut The details of the picture, bright field and dark field are more fully displayed.
For the first time, Xiaomi TV's new HDR technology chips are equipped to support the display of HDR film sources, which will give users a new level of image quality. Under the influence of the HDR technology, the objects on the television screen are also more clear and clear. Each frame of the user's image is the same as the film camera. The details are more vivid and beautiful.
Full-scale Tencent video content for the first time, achieving the first depth-alignment BAT in the color TV industry
The user needs to give home appliances different product attributes, and then presents a different market development performance. From a product point of view, the inherent entertainment attributes of color TV products determine the importance of the screen and content. For consumers, the screen is the carrier of content, and a better screen is only accompanied by richer content in order to perfectly realize the use value of color TV.
At the same time, the content is not the focus of traditional TV companies, which gives Internet brand opportunities. Internet brands have competed with traditional TV brands by giving consumers more content to choose from, and even snatch up market cakes.
According to data of Ereli Net, China's video website has entered the Big Three era, Baidu's iQIYI, Tencent video, Youku's Youku's top three Chinese video sites, average daily coverage in the top ten video sites In proportion, the above three companies accounted for more than 80%, far ahead of other video sites. As early as November 2014, Xiaomi invested in iQiyi and Youku and conducted content marriage.
At the new product launch conference on September 27, Wang Chuan said that Xiaomi TV has ushered in a heavyweight new partner, Tencent Video, and its entire copyright content will be preset in Xiaomi TV. Xiaomi TV has formed an alliance with Baidu, Tencent, Alibaba and other three video giants to become the only TV brand with three BAT content resources.
In addition to the three major video websites, many heavyweight content partners such as PPTV and BesTV have also conducted in-depth cooperation with Xiaomi TV, which has led to an exponential growth in the content of Xiaomi TV. Currently, Xiaomi’s TV content reaches 2.8 times that of six months ago. It covers all core categories including movies, TV dramas, variety shows, sports, animation, children, education, and documentaries. Millet TV is a television industry regardless of quantity or quality. The "King of Content".
Today, in the color TV market in China, users have become the center and they have the right to speak. For color TV companies, the traditional competition-driven “good-selling†products will have to be transformed into user-oriented “good use†products. The core of supply-side reform in the color TV industry will be product upgrades. By means of technological innovation, we can produce products that meet the needs of consumers.
High-end transformation and upgrading is actually the only way for each Internet brand entering the color TV industry to survive. However, not every company has enough strength to support this difficult process. The demand for technology, capital, and talent in this process will cause many internet TV companies to lose ground and withdraw from fierce market competition, thus completing the reshuffle of Internet brands. In the new market opportunities, Xiaomi TV vigorously promotes hardware and content to create its own differentiated competitive advantage, and crushes Internet peer brands with strength.
Creating its own differentiated competitive advantage is crucial for color TV companies. As an Internet brand newly entering the color TV industry for only three years, Xiaomi TV continues to innovate in terms of hardware, software, and content, and has become one of the mainstream color TV brands in China.
On September 27, 2016, Xiaomi TV, which adhered to the boutique strategy, made three major breakthroughs in its new product release: the release of the world's first artificial-smart TV system; the first time it was equipped with HDR (High Dynamic Range) technology; Tencent video content was implanted to achieve the first deep color alliance BAT Big Three in color TV industry.
Through these three major breakthroughs, Xiaomi TV successfully upgraded the flagship models of the color TV industry and comprehensively rolled over the Internet brand TV counterparts.
Released the world's first artificial intelligence TV system to achieve personalized content recommendation
In a living room entertainment experience centered on smart TVs, personalization from content to service is very important. Based on the deep learning technology of artificial intelligence, the TV can achieve a better content recommendation capability, achieve accurate recommendations based on user preferences, achieve thousands of people, continue to learn the user's usage habits, more and more understanding of the user, more and more intimate artificial intelligence TV , Undoubtedly more welcomed by users.
PatchWall puzzle wall artificial intelligence TV system
In the September 27th New Product Launch Conference, Xiaomi TV released the world's first artificial intelligence TV in two sizes: innovative split-design millet TV 3s 65 inches and one-piece millet TV 3s 55 inches. Millet TV released the world's first artificial intelligence TV system - "PatchWall puzzle wall", Xiaomi's second-generation smart TV system. The new system uses the latest artificial intelligence deep learning technology, and the bright "PatchWall puzzle wall" realizes magazine typesetting and unlimited. Tumble waterfall flow, edit personalized topics, vary from person to person, and seamlessly match the Douban score. Millet TV re-invented the TV system, allowing users to experience truly thousands of people. In 2013, Xiaomi TV launched research and development in the field of artificial intelligence and began to build a recommendation system for books and movies. The "PatchWall puzzle wall" of the 2nd generation smart TV system released this time is to perceive the preferences of the family of users through powerful back-office computing capabilities, and push their favorite content to the front page. The road to exploration is full of challenges. The content of Xiaomi TV's eyes is deep, and it has taken a big step forward in deep learning and in-depth content.
Based on the understanding of depth content, Xiaomi TV will generate different reasons for recommendation from different perspectives of content. For example, "The movie that the protagonist died at the beginning", "The actor has a movie with super power", "A movie with a doomsday complex", "A Cinderella captures a Korean drama with a rich man", and so on. The reason for recommendation is to expose deep content in a richer form, to extend the recommended life cycle of deep content, and to expand the recommended video library by combining different recommendation reasons. Accurate recommendation varies from person to person, allowing the user to turn on the TV is his favorite content.
First-time HDR technology, greatly improving picture quality
The color TV industry's profits have been thin, and the price war is the norm for China's color TV market this year. According to Zhong Yikang's data, the retail volume of China's color TV market in the first half of 2016 increased by 5.9% year-on-year, and retail sales decreased by 10.9% year-on-year, creating a huge contrast. This is also a huge cold current in the color TV market.
In the second half of 2016, the supply and demand of some LCD panels faced a tense situation. Product prices began to rise. The pressure of Panel price increases was transmitted to the entire color TV business. At the same time, the Internet brands that pursued the most cost-effective products would be the most cost-effective products. At this time, it is imperative for Internet brands to plough the high-end color TV market with new display technologies and compete with the traditional color TV market for high-end market share. This year's popular display technology, HDR, has contributed to a significant increase in TV picture quality, and Internet brands can use this to drive the transition of the product line to the high end.
The newly released millet TV 3s 65-inch and millet TV 3s 55-inch, full flagship configuration, equipped with a more powerful 64-bit flagship processor, quad-core Cortex-A53 architecture, clocked up to 1.8GHz, the chip Embedded 750MHz high-order Mali-T830 GPU, graphics processing capabilities are also greatly enhanced, not only can support 4K 60fpsH.265 hard decoding, but also support HDR, and HDR technology is the biggest bright spot is that it can make the screen brightness dynamic range is higher, wider color gamut The details of the picture, bright field and dark field are more fully displayed.
For the first time, Xiaomi TV's new HDR technology chips are equipped to support the display of HDR film sources, which will give users a new level of image quality. Under the influence of the HDR technology, the objects on the television screen are also more clear and clear. Each frame of the user's image is the same as the film camera. The details are more vivid and beautiful.
Full-scale Tencent video content for the first time, achieving the first depth-alignment BAT in the color TV industry
The user needs to give home appliances different product attributes, and then presents a different market development performance. From a product point of view, the inherent entertainment attributes of color TV products determine the importance of the screen and content. For consumers, the screen is the carrier of content, and a better screen is only accompanied by richer content in order to perfectly realize the use value of color TV.
At the same time, the content is not the focus of traditional TV companies, which gives Internet brand opportunities. Internet brands have competed with traditional TV brands by giving consumers more content to choose from, and even snatch up market cakes.
According to data of Ereli Net, China's video website has entered the Big Three era, Baidu's iQIYI, Tencent video, Youku's Youku's top three Chinese video sites, average daily coverage in the top ten video sites In proportion, the above three companies accounted for more than 80%, far ahead of other video sites. As early as November 2014, Xiaomi invested in iQiyi and Youku and conducted content marriage.
At the new product launch conference on September 27, Wang Chuan said that Xiaomi TV has ushered in a heavyweight new partner, Tencent Video, and its entire copyright content will be preset in Xiaomi TV. Xiaomi TV has formed an alliance with Baidu, Tencent, Alibaba and other three video giants to become the only TV brand with three BAT content resources.
In addition to the three major video websites, many heavyweight content partners such as PPTV and BesTV have also conducted in-depth cooperation with Xiaomi TV, which has led to an exponential growth in the content of Xiaomi TV. Currently, Xiaomi’s TV content reaches 2.8 times that of six months ago. It covers all core categories including movies, TV dramas, variety shows, sports, animation, children, education, and documentaries. Millet TV is a television industry regardless of quantity or quality. The "King of Content".
Today, in the color TV market in China, users have become the center and they have the right to speak. For color TV companies, the traditional competition-driven “good-selling†products will have to be transformed into user-oriented “good use†products. The core of supply-side reform in the color TV industry will be product upgrades. By means of technological innovation, we can produce products that meet the needs of consumers.
High-end transformation and upgrading is actually the only way for each Internet brand entering the color TV industry to survive. However, not every company has enough strength to support this difficult process. The demand for technology, capital, and talent in this process will cause many internet TV companies to lose ground and withdraw from fierce market competition, thus completing the reshuffle of Internet brands. In the new market opportunities, Xiaomi TV vigorously promotes hardware and content to create its own differentiated competitive advantage, and crushes Internet peer brands with strength.
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