At the end of the year, it was the time for the industry to take stock. For the TV industry, 2015 did not surprise the sales volume, but the seemingly tepid data can not hide the internal flaws. As the most important part of the smart home terminal, occupying the living room must first be on the TV. Make a difference, so we have seen a large number of new brands influxing into this industry. The contents are in full swing, online and offline competitions are endless, and wars of words have emerged in an endless stream... We are rushing to fight in the Red Sea. The TV industry has shown a rare boom. We think 2015 This is the best time for smart TVs for a long time to come. The television home for everyone to watch the 2015 smart TV circle of those things, to the past passionate year for a full stop.
Is it hot for new brands to plunge into smart TVs?
Newly-entered TV brands are mainly based on smart TVs. Internet applications are used as selling points. However, the brand background is different. We generally divide new TV brands into several categories:
First. Brands based on content resources. This includes micro whale, PPTV, wind, storms, and Youku, who only have a voice. Such brands can enter the game, or they value the fundamental self-sufficient content of television. The advantages of long-term accumulation of video resources can gain value on larger screens. For example, Youku, PPTV, and Popular Network are all old video websites. Their content resources are huge and they have their own characteristics, and there are many opportunities for them to be transplanted onto TV screens. It has become a natural thing to enter the TV market. In particular, LeTV has achieved great success with the launch of television as a precursor to film and television resources. Under the guidance of this case, it would be difficult to be tempted.
The microwhale does not start from familiar websites, but the core is based on the multi-type content resources controlled by CMC Chinese culture. Since there is huge capital in the hands, and the microwhale TV is an excellent output port, it enters this time period. The TV market is just right.
Second. Operators also have a share. In February, as a broadband operator, Dr. Peng launched barley television and was still a full-fledged split TV. Unfortunately, the brand's stamina was not enough, and it was hoped that the effect of bundling broadband services on the market was not obvious; in May, CIBN, one of the Internet TV licensees, launched the TV brand CAN. The biggest advantage of broadcast control parties in launching TV products themselves is that the policy is more accurate and the resource pooling capability is strong enough. However, it is still an old problem. How much energy can the company devote to this brand? How high is its influence? At present, there is still a long way to go.
Third. Traditional manufacturers derived brands. This type of representative is most obvious with 17TV. Lenovo launched television products for many years, but its performance is indeed lackluster. In May 17TV officially launched, the product market performance is also acceptable, but because the high-level changes quickly become silent, the eyes are in the dormant period.
In fact, traditional manufacturers launched their own Internet brands TV is not from 2015, such as Skyworth's Cool open, Changhong's ChiQ, Konka's KKTV, in response to the impact of the Internet brand has long been a rainy day, but their own body weight is not easy to go light, sub-brand independent The determination and mode of operation are all constrained. This is also an important reason for the turmoil of 17TV. Under the traditional system, Internet thinking cannot be fully utilized.
Is it really bullish for domestic brands to buy international brands?
Many years ago the purchase of television was mentioned, the international big brands are more worthy of the trust of users, and domestic brands naturally have to be inferior. Even if the domestic brands are selected, they are mainly traditional brands such as TCL, Skyworth, Konka, Changhong and Hisense. In the era of smart TV, the influx of cutting-edge brands is strong. Although the sales share is not large, the increase is The momentum is obvious.
After seeing the dazzling toss of domestic brands, one can't help asking how international brands perform in the Chinese market. In January, Panasonic shut down its last color TV plant in China; in July, Hisense acquired Sharp's television-related businesses in the Americas; in November, Changhong won the Sanyo TV business in mainland China; and TCL acquired Sanyo TV. 90% stake in Mexico factory and brand operating company; Toshiba vice president Mr. Gang Chuanzhi announced at a press conference on December 21st that he and China Skyworth Group reached consensus on the sale of Toshiba’s TV and washing machine factory in Indonesia... ...
All of the above shows that the familiar TV brands in the world have not been able to keep up with the pace of the market, have lost ground in the face of opportunities and challenges, and have been successively captured by Chinese brands. I believe this is also something that people in China are proud of.
Of course, we cannot simply think that international brands have fallen to the bottom of the Chinese market and that their strong technological advantages still support them. Currently, Japanese TV brands in China are represented by Sony and Sharp. They both aim at the high-end market and put product quality first. Although Sony's TV business also appeared difficult, in November, Sony (China) chairman and president Hideki Kurita did not plan to sell or withdraw from TV; Sharp's revenue in China accounted for about 60% of the company's total overseas sales. , Main attack 4K high-definition LCD TV has also been Sharp's goal.
Relatively speaking, the Korean Samsung and LG days are much better. Samsung still maintains a high-end, stylish yet fast-changing style, has been adapting to the changes in the TV market, and is at the forefront of the concept of hot spots; LG's killer is the OLED LCD technology owned by its parent company, as a representative of next-generation TVs. LG is not just as simple as occupying half of the country. At least domestic brands, besides Hisense, are focusing on OLED, and cooperation with LG is almost the only option. With technological advantages, LG TV is also handy for new product launches. It can be said that for a long time, LG TV's foundation in the Chinese market is relatively stable.
OLED and laser TV debate continues to be in the end who is it?
Although we are still in the era of mainstream LCD TVs, competition for the future of TV has already been staged in 2015. OLED TVs and Laser TVs Whoever is the real future TV, domestic TV manufacturers have their own judgments. Domestic brands and many manufacturers represented by Skyworth are standing in the OLED camp; laser television has always been insisted on by Hisense, but recently Changhong has also expressed its support for laser television.
On the surface, the current OLED TV camp is relatively strong. In addition to the major TV manufacturers in the country, the LGD, the world's largest OLED supplier, has spared no effort in promoting. It is hoped that OLED TVs will become the mainstream of next-generation products. Skyworth also announced that its 2016 OLED product sales target is 200,000 units, and has launched new products that combine with HDR technology.
OLEDs rely on organic self-luminous characteristics to lead the liquid crystal display technology comprehensively with a simple structure, high-efficiency output, and a thinner and safer product form, and have great plasticity in the future. However, OLEDs have short lifetimes, low brightness, and high power consumption. The high cost has hampered its rapid adoption. It may be said that it has been very difficult for OLED TVs to come to users on a large scale within a certain period of time.
Laser television is a product that relies on laser projection display technology. It uses three primary colors of red, green, and blue wavelengths as the light source, and scans images of the three primary colors using television signals to form a picture output. Traditional display devices can only reproduce 30% of the colors seen by human eyes, and the gamut coverage of laser displays can reach more than 90% of the color space recognized by human eyes.
Some people regard CRT as the first generation technology, PDP, LCD as the second generation, OLED as the third generation, and laser as the fourth generation. Hisense chairman Zhou Houjian revealed that he would directly jump over the third generation and vigorously develop the fourth-generation laser television. In early December, Hisense released a laser cinema TV. It is expected that 2016 will be the first year of rapid development of laser TV. It is planned that by 2020, Hisense will account for 40% of the world's largest 70-inch and larger screen TV market.
Technically speaking, laser televisions also have cost problems and their resolution is insufficient. Currently, they can only provide 1920×1080 resolution and cannot provide 4K resolution display. And some people think that laser TV is only an upgrade to DLP projection, but not truly cross-era innovation.
In fact, it's not saying that there is an argument between OLED and laser TV, which means that TV will soon enter the next generation. Currently, LCD TVs are still the mainstream, and a variety of technological forms are constantly improving. Such as curved TV, conquering the user from the sense of experience; and quantum dot TV is adjusted from the LCD backlight to achieve the effect of comparable to OLED.
Moreover, we only saw traditional TV giants standing in line, and cutting-edge TV brands did not have technical disputes or LCD TV fans. Wang Chuan said that Xiaomi’s current research on laser projection will be more cautious. However, for OLED, the current production capacity is limited. Last year, it was probably 500,000 in the world. It is not quite suitable for the millet that “allows ordinary people to use itâ€. TV positioning.
Content is the lifeblood of smart TV grab movie! Grab sports resources!
Although the TV giant is ambitious about the next-generation TV layout, it does not excite the resonance of cutting-edge brands. A large part of the reason is that not much money can be made from hardware. What really counts is the large market of content services. If you want to win users, you have to do more with the content, and do fine work. Since broadcast control platform live broadcasting is cancelled and video games are always tepid, TV manufacturers are still focusing their attention on video content. This year's brands' entry and layout This is reflected in this.
At the end of last year, Xiaomi began to take the one billion US dollars to the content market for a big price. Through the entire year of 2015, relying on the 100 partners of the Xiaomi video website major league, Xiaomi TV has already achieved the highest amount of content, totaling 18051. unit.
Compared with Xiaomi's large investment, LeTV's own content construction for many years has exerted great power at this time. With LeTV as its root and LeTV's resources, LeTV has a prescient vision in television ecological construction. So much so that this model has seduce people with food and other contents have "slow water" and launched their own TV brands, which include PPTV, popular, storm, and micro whale backed by Chinese cultural mass content resources.
In the early days, these content parties purchased video resources just for the sake of their own websites. Smart TVs have now become an extremely good broadcasting platform, and they have also taken full advantage of content providers. The following brands will certainly not be confined to their own content. The combination of multiple platforms will inevitably lead to the provision of comprehensive yet yet distinctive features to be more competitive.
If the content of the video content is relatively stable, then 2015 will have a lot of investment in sports. LeTV will pay US$400 million to contract three years of Hong Kong Premier League copyright and complete the first round of 800 million yuan in financing more than 120 events; PPTV 250 million euros won La Liga's copyright in China for the next five years and reached in-depth strategic cooperation with the Liverpool Football Club in the United Kingdom; Chinese culture already possesses exclusive rights for all media in the Chinese Super League, exclusive rights for China Team's all-media global broadcasting, and Chinese university students. Football League, World Club and Germany's First Division, and other core competition resources... Li Ruigang said that the micro-whale is “the core link that the CMC opened up before investing in the industryâ€, so the micro-whale TV can achieve these events in minutes. .
Watching a sporting event is the next rapidly expanding market. Big-screen TV is its best stage for performance. Therefore, the content behind the brand does not hesitate to seize resources and win more users for greater benefits.
Split TV may not be able to follow up after dawn
Split TV concept has appeared for a long time, but most of them belong to thunder and rain, and in the spring of 2015, Haier Ali’s second-generation TV adopts the concept of module upgrade, which has taken shape. After that, Barley TV officially split the screen, host computer and audio, but the market is not enthusiastic. Until the appearance of Xiaomi TV 3 in October, allowing the industry and consumers to see the charm of split TV, especially the attitude of LeTV and Samsung to explicitly support this category of products, we can be sure that split TV will be the next most widely developed brand. field.
Split TV is mainly due to the heavy consumption of TVs as household appliances, and the replacement is slow. However, in terms of fashion experience and performance demand, the willingness to purchase new products is strong, so the overall cost is divided to stimulate consumption. It is very beneficial to boost the weak TV market. There are two benefits to promoting split TV. First, it is convenient for users to upgrade hardware and save costs. Second, users purchase a split TV of a brand, which means that they will continue to rely on the brand, and they will virtually control users.
Previously introduced products generally make changes in two directions. One is to separate the TV's speaker equipment, including models represented by Xiaomi 2S. This type of product can only be said to have more choices in form, independent sound effects. Better, it is not decisive to replace the TV itself; the second is the separable model of the intelligent hardware module, such as Haier Ali II, Storm 55 inch TV. In fact, the hardware module upgrade is a better way, but for the mass consumption, this kind of manual operation is somewhat boring and somewhat technical, and it is very difficult for the user to figure out exactly when to upgrade, for what With the upgrade, this ambiguous experience is not good.
In fact, barley TV is already a mature split TV design, but it is not enough to activate the market in terms of brand influence. Only millet TV 3 is more revolutionary. The official statement is that Xiaomi TV 3 solved the contradiction of thin body and good sound quality, and better configuration can be obtained through low cost. Although there is no separation between the host and the audio system, this style is more representative of the integrity. The user can not only identify this as a complete TV product, but also can better understand the feeling of separation.
The significance of the launch of Xiaomi TV 3 is that it can lead to a trend. Let’s say that LeTV is arguing that LeTV is also developing split TV and agrees that this is the trend of the entire industry. At the end of the year, we also saw the official release of LeTV. In addition, Samsung SUHDTV split TV has recently received special attention, which shows a strong signal, 2015 is the first year of split TV start, and 2016 is bound to have more extensive coverage.
TV Marketing under Internet Thinking Really Plays in Your City
The liveliness of the smart TV market in 2015 is naturally not to be said, because Internet brands continue to enter and marketing tools are refurbished. If traditional brands cannot keep up with Internet thinking, they can simply regard them as being unaccustomed to this toss. Harassment tedious.
Internet thinking products, pay attention to feelings, and good at grasping the user's heart. So this year we saw a TV conference again and again, and it was very successful in the promotional campaign. LeTV always makes full use of star resources, while the Little Whale will create a geek culture and join musician Li Jian. A good conference not only promotes products, but also promotes ideas and shares sentiment. I really don't know when it started. The stage of television is also like a show.
Because we do not use offline stores as the main sales channel, we see that new brands, including millet and LeTV, which have already entered the market, use the experience as a promotion channel to face users through online sales of pre-sales and buying.
In addition to its own official platform, Tmall and JD.com are the main battlefields on the line, so that in the peak seasons of the 11th and the 11th, the brands have all achieved great results and have achieved a wave in a very short period of time. The issue of the newsletter, so the user will see one after another sales records of different dimensions, if you do not have the knowledge of mathematics can not understand who is selling better. Even the tiny whale created the fastest delivery door-to-door news. The user experience is good and the brand awareness is naturally strong.
In addition, despite the online sales toss, but also see emerging brands gradually pay attention to the layout of the offline, such as the continued increase in the number of millet, millet TV distribution city increased to 515; Lege thousands of LePar store, LeSco's services are directly on the ground, and further follow-up service chains are provided. PPTN TVs with Suning background can use Suning's offline physical stores to advantage. The storm has been involved since the establishment of Sunshun, and the channel's support is still evident. Therefore, when the volume is not large, online sales meet its development. At a certain stage, offline development is still very necessary.
Say that the television circle in the final year of 2016 will be more exciting
In 2015, the smart TV market was revived and the prelude to raids was opened. Although the brand's mass is not an order of magnitude, the strong ones are no longer strong and the new ones are full of vitality and have the power of challengers. This is also the time for the next 2016 to lay the groundwork for whether it will join forces to expand the market, or whether it will kill and re-shuffle the cards. This is full of unknowns. Saying goodbye to 2015, we are also looking forward to the new year. The smart TV industry has a broader space, and in the best era, there are more exciting.
Is it hot for new brands to plunge into smart TVs?
In 2015, although TV shipments remained stagnant, and even the opinions of the industry were often buzzing, this did not affect the influx of a large number of new brands into the smart TV industry this year.
Newly-entered TV brands are mainly based on smart TVs. Internet applications are used as selling points. However, the brand background is different. We generally divide new TV brands into several categories:
First. Brands based on content resources. This includes micro whale, PPTV, wind, storms, and Youku, who only have a voice. Such brands can enter the game, or they value the fundamental self-sufficient content of television. The advantages of long-term accumulation of video resources can gain value on larger screens. For example, Youku, PPTV, and Popular Network are all old video websites. Their content resources are huge and they have their own characteristics, and there are many opportunities for them to be transplanted onto TV screens. It has become a natural thing to enter the TV market. In particular, LeTV has achieved great success with the launch of television as a precursor to film and television resources. Under the guidance of this case, it would be difficult to be tempted.
The microwhale does not start from familiar websites, but the core is based on the multi-type content resources controlled by CMC Chinese culture. Since there is huge capital in the hands, and the microwhale TV is an excellent output port, it enters this time period. The TV market is just right.
Second. Operators also have a share. In February, as a broadband operator, Dr. Peng launched barley television and was still a full-fledged split TV. Unfortunately, the brand's stamina was not enough, and it was hoped that the effect of bundling broadband services on the market was not obvious; in May, CIBN, one of the Internet TV licensees, launched the TV brand CAN. The biggest advantage of broadcast control parties in launching TV products themselves is that the policy is more accurate and the resource pooling capability is strong enough. However, it is still an old problem. How much energy can the company devote to this brand? How high is its influence? At present, there is still a long way to go.
Third. Traditional manufacturers derived brands. This type of representative is most obvious with 17TV. Lenovo launched television products for many years, but its performance is indeed lackluster. In May 17TV officially launched, the product market performance is also acceptable, but because the high-level changes quickly become silent, the eyes are in the dormant period.
In fact, traditional manufacturers launched their own Internet brands TV is not from 2015, such as Skyworth's Cool open, Changhong's ChiQ, Konka's KKTV, in response to the impact of the Internet brand has long been a rainy day, but their own body weight is not easy to go light, sub-brand independent The determination and mode of operation are all constrained. This is also an important reason for the turmoil of 17TV. Under the traditional system, Internet thinking cannot be fully utilized.
Is it really bullish for domestic brands to buy international brands?
Many years ago the purchase of television was mentioned, the international big brands are more worthy of the trust of users, and domestic brands naturally have to be inferior. Even if the domestic brands are selected, they are mainly traditional brands such as TCL, Skyworth, Konka, Changhong and Hisense. In the era of smart TV, the influx of cutting-edge brands is strong. Although the sales share is not large, the increase is The momentum is obvious.
After seeing the dazzling toss of domestic brands, one can't help asking how international brands perform in the Chinese market. In January, Panasonic shut down its last color TV plant in China; in July, Hisense acquired Sharp's television-related businesses in the Americas; in November, Changhong won the Sanyo TV business in mainland China; and TCL acquired Sanyo TV. 90% stake in Mexico factory and brand operating company; Toshiba vice president Mr. Gang Chuanzhi announced at a press conference on December 21st that he and China Skyworth Group reached consensus on the sale of Toshiba’s TV and washing machine factory in Indonesia... ...
All of the above shows that the familiar TV brands in the world have not been able to keep up with the pace of the market, have lost ground in the face of opportunities and challenges, and have been successively captured by Chinese brands. I believe this is also something that people in China are proud of.
Of course, we cannot simply think that international brands have fallen to the bottom of the Chinese market and that their strong technological advantages still support them. Currently, Japanese TV brands in China are represented by Sony and Sharp. They both aim at the high-end market and put product quality first. Although Sony's TV business also appeared difficult, in November, Sony (China) chairman and president Hideki Kurita did not plan to sell or withdraw from TV; Sharp's revenue in China accounted for about 60% of the company's total overseas sales. , Main attack 4K high-definition LCD TV has also been Sharp's goal.
Relatively speaking, the Korean Samsung and LG days are much better. Samsung still maintains a high-end, stylish yet fast-changing style, has been adapting to the changes in the TV market, and is at the forefront of the concept of hot spots; LG's killer is the OLED LCD technology owned by its parent company, as a representative of next-generation TVs. LG is not just as simple as occupying half of the country. At least domestic brands, besides Hisense, are focusing on OLED, and cooperation with LG is almost the only option. With technological advantages, LG TV is also handy for new product launches. It can be said that for a long time, LG TV's foundation in the Chinese market is relatively stable.
OLED and laser TV debate continues to be in the end who is it?
Although we are still in the era of mainstream LCD TVs, competition for the future of TV has already been staged in 2015. OLED TVs and Laser TVs Whoever is the real future TV, domestic TV manufacturers have their own judgments. Domestic brands and many manufacturers represented by Skyworth are standing in the OLED camp; laser television has always been insisted on by Hisense, but recently Changhong has also expressed its support for laser television.
On the surface, the current OLED TV camp is relatively strong. In addition to the major TV manufacturers in the country, the LGD, the world's largest OLED supplier, has spared no effort in promoting. It is hoped that OLED TVs will become the mainstream of next-generation products. Skyworth also announced that its 2016 OLED product sales target is 200,000 units, and has launched new products that combine with HDR technology.
OLEDs rely on organic self-luminous characteristics to lead the liquid crystal display technology comprehensively with a simple structure, high-efficiency output, and a thinner and safer product form, and have great plasticity in the future. However, OLEDs have short lifetimes, low brightness, and high power consumption. The high cost has hampered its rapid adoption. It may be said that it has been very difficult for OLED TVs to come to users on a large scale within a certain period of time.
Laser television is a product that relies on laser projection display technology. It uses three primary colors of red, green, and blue wavelengths as the light source, and scans images of the three primary colors using television signals to form a picture output. Traditional display devices can only reproduce 30% of the colors seen by human eyes, and the gamut coverage of laser displays can reach more than 90% of the color space recognized by human eyes.
Some people regard CRT as the first generation technology, PDP, LCD as the second generation, OLED as the third generation, and laser as the fourth generation. Hisense chairman Zhou Houjian revealed that he would directly jump over the third generation and vigorously develop the fourth-generation laser television. In early December, Hisense released a laser cinema TV. It is expected that 2016 will be the first year of rapid development of laser TV. It is planned that by 2020, Hisense will account for 40% of the world's largest 70-inch and larger screen TV market.
Technically speaking, laser televisions also have cost problems and their resolution is insufficient. Currently, they can only provide 1920×1080 resolution and cannot provide 4K resolution display. And some people think that laser TV is only an upgrade to DLP projection, but not truly cross-era innovation.
In fact, it's not saying that there is an argument between OLED and laser TV, which means that TV will soon enter the next generation. Currently, LCD TVs are still the mainstream, and a variety of technological forms are constantly improving. Such as curved TV, conquering the user from the sense of experience; and quantum dot TV is adjusted from the LCD backlight to achieve the effect of comparable to OLED.
Moreover, we only saw traditional TV giants standing in line, and cutting-edge TV brands did not have technical disputes or LCD TV fans. Wang Chuan said that Xiaomi’s current research on laser projection will be more cautious. However, for OLED, the current production capacity is limited. Last year, it was probably 500,000 in the world. It is not quite suitable for the millet that “allows ordinary people to use itâ€. TV positioning.
Content is the lifeblood of smart TV grab movie! Grab sports resources!
Although the TV giant is ambitious about the next-generation TV layout, it does not excite the resonance of cutting-edge brands. A large part of the reason is that not much money can be made from hardware. What really counts is the large market of content services. If you want to win users, you have to do more with the content, and do fine work. Since broadcast control platform live broadcasting is cancelled and video games are always tepid, TV manufacturers are still focusing their attention on video content. This year's brands' entry and layout This is reflected in this.
At the end of last year, Xiaomi began to take the one billion US dollars to the content market for a big price. Through the entire year of 2015, relying on the 100 partners of the Xiaomi video website major league, Xiaomi TV has already achieved the highest amount of content, totaling 18051. unit.
Compared with Xiaomi's large investment, LeTV's own content construction for many years has exerted great power at this time. With LeTV as its root and LeTV's resources, LeTV has a prescient vision in television ecological construction. So much so that this model has seduce people with food and other contents have "slow water" and launched their own TV brands, which include PPTV, popular, storm, and micro whale backed by Chinese cultural mass content resources.
In the early days, these content parties purchased video resources just for the sake of their own websites. Smart TVs have now become an extremely good broadcasting platform, and they have also taken full advantage of content providers. The following brands will certainly not be confined to their own content. The combination of multiple platforms will inevitably lead to the provision of comprehensive yet yet distinctive features to be more competitive.
If the content of the video content is relatively stable, then 2015 will have a lot of investment in sports. LeTV will pay US$400 million to contract three years of Hong Kong Premier League copyright and complete the first round of 800 million yuan in financing more than 120 events; PPTV 250 million euros won La Liga's copyright in China for the next five years and reached in-depth strategic cooperation with the Liverpool Football Club in the United Kingdom; Chinese culture already possesses exclusive rights for all media in the Chinese Super League, exclusive rights for China Team's all-media global broadcasting, and Chinese university students. Football League, World Club and Germany's First Division, and other core competition resources... Li Ruigang said that the micro-whale is “the core link that the CMC opened up before investing in the industryâ€, so the micro-whale TV can achieve these events in minutes. .
Watching a sporting event is the next rapidly expanding market. Big-screen TV is its best stage for performance. Therefore, the content behind the brand does not hesitate to seize resources and win more users for greater benefits.
Split TV may not be able to follow up after dawn
Split TV concept has appeared for a long time, but most of them belong to thunder and rain, and in the spring of 2015, Haier Ali’s second-generation TV adopts the concept of module upgrade, which has taken shape. After that, Barley TV officially split the screen, host computer and audio, but the market is not enthusiastic. Until the appearance of Xiaomi TV 3 in October, allowing the industry and consumers to see the charm of split TV, especially the attitude of LeTV and Samsung to explicitly support this category of products, we can be sure that split TV will be the next most widely developed brand. field.
Split TV is mainly due to the heavy consumption of TVs as household appliances, and the replacement is slow. However, in terms of fashion experience and performance demand, the willingness to purchase new products is strong, so the overall cost is divided to stimulate consumption. It is very beneficial to boost the weak TV market. There are two benefits to promoting split TV. First, it is convenient for users to upgrade hardware and save costs. Second, users purchase a split TV of a brand, which means that they will continue to rely on the brand, and they will virtually control users.
Previously introduced products generally make changes in two directions. One is to separate the TV's speaker equipment, including models represented by Xiaomi 2S. This type of product can only be said to have more choices in form, independent sound effects. Better, it is not decisive to replace the TV itself; the second is the separable model of the intelligent hardware module, such as Haier Ali II, Storm 55 inch TV. In fact, the hardware module upgrade is a better way, but for the mass consumption, this kind of manual operation is somewhat boring and somewhat technical, and it is very difficult for the user to figure out exactly when to upgrade, for what With the upgrade, this ambiguous experience is not good.
In fact, barley TV is already a mature split TV design, but it is not enough to activate the market in terms of brand influence. Only millet TV 3 is more revolutionary. The official statement is that Xiaomi TV 3 solved the contradiction of thin body and good sound quality, and better configuration can be obtained through low cost. Although there is no separation between the host and the audio system, this style is more representative of the integrity. The user can not only identify this as a complete TV product, but also can better understand the feeling of separation.
The significance of the launch of Xiaomi TV 3 is that it can lead to a trend. Let’s say that LeTV is arguing that LeTV is also developing split TV and agrees that this is the trend of the entire industry. At the end of the year, we also saw the official release of LeTV. In addition, Samsung SUHDTV split TV has recently received special attention, which shows a strong signal, 2015 is the first year of split TV start, and 2016 is bound to have more extensive coverage.
TV Marketing under Internet Thinking Really Plays in Your City
The liveliness of the smart TV market in 2015 is naturally not to be said, because Internet brands continue to enter and marketing tools are refurbished. If traditional brands cannot keep up with Internet thinking, they can simply regard them as being unaccustomed to this toss. Harassment tedious.
Internet thinking products, pay attention to feelings, and good at grasping the user's heart. So this year we saw a TV conference again and again, and it was very successful in the promotional campaign. LeTV always makes full use of star resources, while the Little Whale will create a geek culture and join musician Li Jian. A good conference not only promotes products, but also promotes ideas and shares sentiment. I really don't know when it started. The stage of television is also like a show.
Because we do not use offline stores as the main sales channel, we see that new brands, including millet and LeTV, which have already entered the market, use the experience as a promotion channel to face users through online sales of pre-sales and buying.
In addition to its own official platform, Tmall and JD.com are the main battlefields on the line, so that in the peak seasons of the 11th and the 11th, the brands have all achieved great results and have achieved a wave in a very short period of time. The issue of the newsletter, so the user will see one after another sales records of different dimensions, if you do not have the knowledge of mathematics can not understand who is selling better. Even the tiny whale created the fastest delivery door-to-door news. The user experience is good and the brand awareness is naturally strong.
In addition, despite the online sales toss, but also see emerging brands gradually pay attention to the layout of the offline, such as the continued increase in the number of millet, millet TV distribution city increased to 515; Lege thousands of LePar store, LeSco's services are directly on the ground, and further follow-up service chains are provided. PPTN TVs with Suning background can use Suning's offline physical stores to advantage. The storm has been involved since the establishment of Sunshun, and the channel's support is still evident. Therefore, when the volume is not large, online sales meet its development. At a certain stage, offline development is still very necessary.
Say that the television circle in the final year of 2016 will be more exciting
In 2015, the smart TV market was revived and the prelude to raids was opened. Although the brand's mass is not an order of magnitude, the strong ones are no longer strong and the new ones are full of vitality and have the power of challengers. This is also the time for the next 2016 to lay the groundwork for whether it will join forces to expand the market, or whether it will kill and re-shuffle the cards. This is full of unknowns. Saying goodbye to 2015, we are also looking forward to the new year. The smart TV industry has a broader space, and in the best era, there are more exciting.
Closed impellers have a back and front wall around the vanes, to increase strength. Closed impellers are used primarily in larger pumps and can be used in applications that handle suspended-solid service.
These types of impellers are commonly found in clear liquid applications. They don't do well with solids and are difficult to clean if they become clogged.
Still not sure which impeller will be best for your next pumping application? Be sure to check wtih an application engineer who is well versed in pumps and selection best practices.
Closed Impeller,Closed Impeller Design,Closed Impeller Pump,Semi Closed Impeller
Shenyang Zhicheng Heavy Machinery Manufacturing Co., Ltd. , https://www.zhichengmachinery.com