The color TV industry is weak, growth has encountered the bottleneck since the first time in 30 years since 2014, the "color and price decline" situation, the color TV industry has been sluggish, has been in the "worst year" in the curse. From the first few months of 2016, there is still little improvement and the market is still sluggish. According to the forecast of Ovid Cloud Network, the retail volume of color TVs will only increase by 1.4% in 2016, reaching a total of 47.39 million units. As a big consumer country, China is facing an embarrassing situation of low stagflation.
Not only that, China's color TV market is also facing the dilemma of excess capacity. In 2015, inefficient models accounted for more than 60%. With the commissioning of the mainland panel plant, the global supply and demand for panels is approaching 10%. Moreover, the demand side is basically in a saturated state. At the end of 2015, China had 136 televisions per 100 households, which means that each home has 1.36 televisions. The future is not optimistic.
The continued weakness of the color TV industry is attributed to the decline in consumers’ desire to purchase, which directly stimulates the market to require technology upgrades.
HDR took over, technical warfare started again
Can HDR take charge of revitalizing the industry?
When HDR technology is mentioned, the first thing that comes to mind is a mobile phone camera, which effectively solves the problem of photo distortion in still photography. TV HDR is more of a standard, or a format. Compared with SDR, HDR can increase the tolerance of the picture, the highlights are not too bright and even pale, and the bleakness is not dead and lost. Moreover, this increase in image quality is intuitive and intuitive, even if it is not a video geek but an ordinary audience can also use the naked eye to identify.
Thanks to this, HDR successfully highlighted the siege of ultra-thin surfaces, quantum dots, and OLEDs, and became the only common direction after 4K. At present, all major manufacturers are equipped with HDR functions on high-end TV models. Samsung has 7 TVs that have passed the country's first batch of HDR certifications, all of which are new SUHD TVs this year, and have directly reached the industry's highest value of 1,000 nits. Undoubtedly, Give great pressure to other brands that will participate in the May 1st competition. However, long-lost technology competition may really stimulate the market recovery. After all, the benefits to consumers are obvious to all.
Loss also content, content
Although big-name entry, consumer buying, and market expectations are encouraging, everything indicates that the HDR technology is about to detonate the color TV industry. However, there are still some people who worry that HDR TV, like 4K, will slow down due to lack of resources and stimulate the market. As the content, the content is also lost.
However, this concern is slightly redundant. Unlike the beginning of the development of 4K TVs, the contents of the HDD format were different, and the content of the HDR format even appeared earlier than the TV terminal. HDR technology has formed a complete industrial chain of shooting, production and display. It is reported that, whether Fox, Warner or Netflix and other studios are already playing HDR version of the movie and television dramas, and Oscar's best film Mad Max: violent road also launched HDR Deluxe Edition. Even the live recording of this year's Beijing Satellite TV Spring Festival Gala used HDR technology.
Although, content is a key breakthrough for HDR technology. However, judging from the current content manufacturing aspect, HDR technology has long stayed at the conceptual level, but has become the mainstream technology that has already emerged.
About HDR: HDR is an abbreviation of English High-Dynamic Range, which means "high dynamic range" and is one of rendering methods in computer graphics. HDR will make the three-dimensional scene more realistic, and greatly increase the three-dimensional virtual reality. The HDR technology on the TV can achieve better picture quality by increasing the contrast between the bright and dark areas of the picture.
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