At present, watching videos on mobile phones has become one of the most common mobile applications. Many users choose to use mobile phones to look at episodes of movie pursuits in fragmented time. However, mobile phone screens are limited in size and cannot provide users with the best viewing experience, so when users At home, I still hope to enjoy my favorite video programs on the big screen. However, TVs owned by many families currently do not have Internet access. Even some smart TVs and TV boxes that can access the Internet have caused video content that users can watch because of their closed system and the practice of binding only one or two content providers. Limited, can not meet the needs of users "see more".
In the United States on the other side of the ocean, Google launched Chromecast, which features wireless streaming of content on a computer or other device to a TV. It is Google’s most successful product in the living room market and its two generations of products. Its global sales exceeded 35 million. In the planning of the latest Android operating system, Google has explicitly set all the TV remote control and video sharing functions embedded in the Android operating system. Apple also recently released a news report confirming that the forthcoming iPhone 7 will have all TV remote control functions embedded. In the future, users will use the iPhone to complete all operations on Apple TV.
Returning to the domestic market, Shenzhen Xiaoguo Video developed a product called “TV Fruit†in response to the user’s poor video experience with mobile phones and the lack of video content on television. Users only need to connect TV to the TV through HDMI, and join the wireless network, you can easily project the content of the video app on the smartphone to the TV, and truly realize the experience of using massive resources and enjoying the big screen. At the media ministry held by the Little Fruit Video, the founder Tan Tao proposed nine characters to describe the TV fruit, that is, "go center, platform, share cloud." He said: "We hope to have such a product, to open up all these (devices) of mobile phones and tablet computers. At any moment, you don't need to care about which device initiates a content playback. Just a simple manipulation, you can see that you want to We look at the content, and in the way you want it, we use such a magical product to realize such an idea."
Different from the idea of ​​building a closed operating system and binding one or two content providers with a traditional TV box, the television fruit represents an open ecology and geek spirit. By putting the content of the video app on the mobile phone into the screen, the TV will give the user the right to choose the content of the video. The user does not need to consider the question of “what does my TV work with?†whether it is an iQiyi or not. Members, or Tencent's VIP, can enjoy the content they want to watch on the big screen of TV. This not only solves the pain point of the poor viewing effect of the user's mobile phone, but also makes up for the shortcomings of the current lack of content in most smart TVs and TV boxes.
Currently, TV has been adapted to major video sites such as iQiyi Video, Tencent, Youku, Tudou, Sohu, and PPTV. Users only need to install the above video app on their mobile phones, and they can use TV Fruit to make screencasts. It also automatically adapts the screencast content to 1080P HD. Users can use the mobile phone to adjust the video's progress, sound volume, and sharpness as they watch the video. Not only that, during the video playback of the TV show, the user can exit the video app for other operations while watching the TV while playing the mobile phone.
As a screencasting artifact for mobile phones, the screencasting function of TV Fruit is actually not limited to video. It also supports the shooting of photos, music, screens, and games. At the same time, some office applications such as e-mail, Word, Excel, PPT, PDF, etc., can also be put on TV via TV. iPhone and iPad use AirPlay to screen music, photos, etc.; Android phones use DLNA to cast music, photos, etc., and mainstream mobile phones such as Xiaomi, Meizu, and Huawei all support TV screen casting function.
What exactly does such a product look like? When Xiao Bian saw the TV at the scene of the media meeting, he found it really small. The TV's “Sitting Measurements†are 45 x 45 x 16 mm and the total weight is 46 grams. As you can see from the figure below, TV has not yet had a large coffee packet.
As long as there is a wireless network and TV environment, TV can be useful. Connect the TV to the TV via HDMI and then download the TV application via the phone. It can be configured and used, and your TV becomes an Internet TV. In the picture below, the small white box above the TV is the TV fruit. When it is used, it is hung on the TV. It does not affect the normal TV watching.
According to AVC data, the retail volume of the OTT box market was 12.13 million units in 2015, and the highest price was for the price range of 100-200 yuan. However, the traditional box products can only be “bound†on TV, and their mobility is poor. , but there are also some restrictions on content delivery. The market urgently needs the intervention of new products, and openness and cooperation have become inevitable.
The combination of software and hardware in the domestic smart TV industry has become a trend, and content plus terminals have become the industry consensus, but this cooperation is limited to fixed partners and authorized content, non-cooperative manufacturers of content users may not see, and ultimately affect the user experience . Now that TV adopts an open and ecological model, users can independently choose the content they want. Whether it is free content, paid content, or membership content, they can all be screened to their desired big screen. With an open ecology to deal with the closed predicament, TV can subvert the big ecosystem with small hardware and deserve the title of "TV box killer."
On April 12, TV Fruit will enter Jingdong Mall and iQiyi Mall. Its Jingdong first retail price is only 198 yuan, users can receive iQIYI VIP gold member quarter card. In addition, from April 12 to April 21, users can purchase a Samsung S7 smart phone at JD.com and iQiyi Mall and get a free TV. If you are interested, you may wish to pay attention to the relevant event page.
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