As an emerging industry of energy conservation and environmental protection, LED Lighting's "Twelfth Five-Year Plan for Energy Saving and Emission Reduction" issued by the State Council recently received much attention from the policy. The program clearly pointed out that it is necessary to speed up energy-saving renovation of facilities, strictly manage energy consumption, guide consumer behavior, and promote the use of high-efficiency energy-saving home appliances and lighting products among residents. And the "semiconductor lighting" was included in the "enhanced energy-saving emission reduction technology industrialization demonstration" project.
With the rapid development of the LED lighting industry in recent years, the output value of LED in China reached 126 billion yuan in 2010. In 2011, the expected growth rate is 50%, reaching 180 billion yuan, and the investment scale of the LED industry is 65 billion yuan. The huge “cake†in the domestic market has attracted a comprehensive channel layout of well-known brands of global LED lighting including SPARK. Recently, one of the world's largest manufacturers of solar photovoltaic lighting, LED lighting, suppliers and exporters, Spike Optoelectronics revealed that the company has fully launched domestic channel construction, and launched a strategic alliance of “Partners, Channels and Win-Winâ€. The plan, the transformation of the LED lighting channel that is coming out, kicks off the market transformation of domestic LED lighting in 2012.
The world's leading export giants speed up channel strategy China layout
SPARK - an international brand under the Shenzhen Spike Optoelectronics Technology Co., Ltd., was founded in 2000. The development history of Spike Optoelectronics is a development history of China's Pearl River Delta enterprises. Just like the historical epitome of China's LED lighting industry development, it is the normative guidance of the national government to encourage the development of strategic emerging industries, and is the development strength of national enterprises in the LED lighting industry. Really confirmed. From export processing to launching internationalized independent brands, from low-cost “price war†to relying on international brands to enhance the core competitiveness of enterprises, from “short and fast†guerrilla warfare to standardized modern enterprise management, from simple product manufacturing to full participation in international The transformation of brand operation, from the initial pursuit of performance growth to the construction of LED lighting industrialization value chain layout, from "Made in China" to "Created in China", from "quality" to "sales", Spike Optoelectronics relies on high-end product quality, adhering to "quality The value concept of “innovation, integrity, service†is a perfect interpretation of the two developmental themes of Chinese LED companies with practical actions: rapid rise, global layout.
1.2000-2005: OEM development stage, international quality achievement product competitiveness
OEM is the early market road for LED lighting enterprises under the trend of socialized production and large cooperation, and it is also one of the effective ways to rationalize resources. In the early stage of the development of China's LED lighting industry, based on increasing the allocation of resources owned by enterprises in terms of innovation capabilities, the investment in fixed assets was reduced as much as possible. In the global market expansion, Spike Optoelectronics chose the early five years of OEM-based. "Technology precipitation" development strategy.
In order to pursue high-end quality, complete the technology precipitation. Since the establishment of the company, Spike Optoelectronics has set the iron law of "Integrity, Quality and Victory". In the domestic LED lighting industry, Spike Optoelectronics has continuously improved the global market through technological innovation, capacity building, manufacturing system, quality management, cutting-edge production and testing equipment introduction, product line extension and other enterprises in the first stage of enterprise development. And maintain the competitive advantage of Spike Optoelectronics in the fields of export, processing and OEM. As of 2005, the customs export data of LED lighting products shows that Spike Optoelectronics has won wide recognition from the global LED lighting industry with its industry-leading high-end quality, good cost performance and rich product structure. The products are marketed in mainland China, Hong Kong and Taiwan. Southeast Asia, South Korea, North America and Europe, the global market occupies the top in the domestic LED lighting industry, fully demonstrating the quality of Spike Optoelectronics in the global LED lighting field.
2.2005——2008: ODM development stage, leading technology and innovation competitiveness
For LED lamps, leading technology and high-end quality are the company's first lifeline! After years of exploration and experience, the global LED lighting market has entered the fast lane of development, ushered in the outbreak of industry development. With the rapid development, OEM orders in the global market have stabilized and fierce competition in the industry has followed. Spike Optoelectronics relies on a deep understanding of the global market and a forward-looking strategic perspective, leveraging leading technology and high-end quality worldwide. The LED lighting ODM field stands out as one of the world's largest manufacturers, suppliers and exporters of solar photovoltaic lighting and LED lighting.
After analyzing the leading technology and high-end quality of Spike Optoelectronics, it has multiple international quality assurance and technology research and development system support. These high standards are the high-end quality and leading technology of Spike Optoelectronics, which is also achieved by Spike Optoelectronics in recent years. Proud performance and the important cause of the high port monument!
The first system guarantee: the leading system of technological innovation
As a core element of the modern economy, technological innovation plays a decisive role in the success of a company. On the road of technological innovation, Spike Optoelectronics gradually explored a set of “SPARK mode†of independent innovation. In order to build an industry-leading research and innovation platform, Spike Optoelectronics has established more than a dozen well-known research institutes such as the Chinese Academy of Sciences, Guangdong University of Technology, South China Normal University, and Hong Kong Polytechnic University through the establishment of a technological innovation system integrating production, learning and research. Established a strategic cooperation of industry, university and research integration and innovation, and carried out industry-university-research cooperation in solar energy utilization, wireless monitoring of lighting systems, heat dissipation of LED lamps, etc., and achieved breakthroughs in key technologies pioneered by the industry, and assumed the Ministry of Housing and Urban-Rural Development 2010. Scientific and technological project plan, major scientific and technological projects in Guangdong Province in 2010. All products are identified by scientific and technological achievements and government independent innovation. Won the "Shenzhen Famous Brand", the company's products were recommended by the government to be displayed in the 2010 Shanghai World Expo Private Enterprise Pavilion, and won the bid for the National Semiconductor Lighting Application Demonstration Project jointly organized by the three ministries.
Based on Shenzhen, focusing on the world, focusing on the frontier of technology, and extensively integrating and utilizing global innovation resources, it is an important feature of Spike Optoelectronics' “integration and innovation modelâ€. With the "integration and innovation model" featuring Spike's characteristics, enterprises and universities and research institutes have joined forces to establish a sound scientific and technological innovation means and technological innovation mechanism, and to develop a technology of "cooperation, introduction, digestion, absorption, improvement and innovation". Innovative development path has realized the benign pattern of innovation and development of the research generation, development generation, reserve generation, production generation, creating a win-win situation of social and economic benefits, forming a virtuous circle of “technology creates market and market feeds back scientific researchâ€. Spike Optoelectronics' speeding development provides an inexhaustible "endogenous power".
The second system guarantee: the global certification leading system
In recent years, as the global market demand for LED lighting products has increased year by year, some countries and regions have put forward strict market access requirements for LED lighting products by formulating technical regulations and safety standards, and giving them to other countries, especially developing countries. Foreign trade has caused great technical obstacles. In order to effectively break through the global trade barriers of LED lighting products, Spike Optoelectronics relies on high-end product quality and leading R&D capabilities to independently build a global LED product technology certification library to ensure high-power LED street lights and solar LED street lights independently developed and produced by enterprises. , LED industrial and mining lights, LED tunnel lights, LED traffic lights, solar traffic lights, LED downlights, LED fluorescent lights, indoor LED lighting, including CCC, CQC, CE, TUV, ROHS, ETL, PSE, SABS, UL, etc. The LED products in each product are internationally leading in product, quality and performance, and the products are marketed in many countries and regions.
The third system guarantee: patent technology leading system
Patent technology has become an authoritative indicator to measure the innovation competitiveness of a company in the world. It is an important means for Chinese LED lighting companies to participate in international competition and strive for international markets. As of the beginning of 2010, the Shenzhen Intellectual Property Research Association did not fully calculate the number of patent applications in the field of LED lighting in Shenzhen, about 384, including 113 invention patents and 271 utility model patents; in contrast, Spike Optoelectronics as an independent innovation in the industry Benchmarking enterprises, the number of patents already owned in the field of LED street lamps accounts for more than 28% of the total number of patents authorized by LED lamps in Shenzhen. The number of core patents in the field of LED lighting also accounts for more than 15% of the total authorized patents in Shenzhen. The quantity is in the leading position in the industry and has become an important pioneer and promoter of technological innovation in the LED lighting industry.
Based on the development needs of the global market, Spike Optoelectronics continues to increase the key coverage and layout of intellectual property in the field of LED lighting core patents. Through continuous R&D investment and independent innovation, it further enhances its intellectual property strength and ultimately realizes technology and The market is fully overtaken.
The fourth system guarantee: standard development leading system
As a strategic emerging high-tech industry, the LED lighting industry has broad prospects for development. However, due to the lack of national and industry standards, the quality of products on the market is mixed. In line with the principle of “standard development, first-in-first-testâ€, as a national high-tech enterprise, China's semiconductor lighting national and local standards development commitment unit, Spike Optoelectronics for the comprehensive expansion of the global LED lighting market, at the beginning of the establishment of the "patent first" The standard drives the research and innovation strategy. On the one hand, it focuses on improving the policy measures to promote the transformation of scientific research results. On the other hand, it carries out technical standardization work based on patented technology, actively participates in the establishment of industry standards, and realizes the organic integration of patents and standards. Patented technology is more and faster translated into real productivity and core competitiveness. From 2007 to 2009, Spike Optoelectronics not only participated in the LED lighting industry technical standards, LED road lighting standards, LED commodity inspection standards (SN) and a number of local standards in the semiconductor lighting industry, but also the first LED lighting in China's LED industry. One of the leading companies in product enterprise standards, Spike Optoelectronics Enterprise Standards is based on the product access requirements of more than 150 countries around the world. Through the rigorous and comprehensive enterprise standard system, it has comprehensively broken through the technical barriers of the industry and pioneered the leading market advantage. In order to standardize the industry market, it has created a good situation and effectively guaranteed the globalization of each of its products!
The four-system guarantee guarantees the pragmatic, strict and honest corporate style of Spike Optoelectronics, and it has built its world-class product quality, strong R&D strength and leading innovation capability.
With the rapid development of the LED lighting industry in recent years, the output value of LED in China reached 126 billion yuan in 2010. In 2011, the expected growth rate is 50%, reaching 180 billion yuan, and the investment scale of the LED industry is 65 billion yuan. The huge “cake†in the domestic market has attracted a comprehensive channel layout of well-known brands of global LED lighting including SPARK. Recently, one of the world's largest manufacturers of solar photovoltaic lighting, LED lighting, suppliers and exporters, Spike Optoelectronics revealed that the company has fully launched domestic channel construction, and launched a strategic alliance of “Partners, Channels and Win-Winâ€. The plan, the transformation of the LED lighting channel that is coming out, kicks off the market transformation of domestic LED lighting in 2012.
The world's leading export giants speed up channel strategy China layout
SPARK - an international brand under the Shenzhen Spike Optoelectronics Technology Co., Ltd., was founded in 2000. The development history of Spike Optoelectronics is a development history of China's Pearl River Delta enterprises. Just like the historical epitome of China's LED lighting industry development, it is the normative guidance of the national government to encourage the development of strategic emerging industries, and is the development strength of national enterprises in the LED lighting industry. Really confirmed. From export processing to launching internationalized independent brands, from low-cost “price war†to relying on international brands to enhance the core competitiveness of enterprises, from “short and fast†guerrilla warfare to standardized modern enterprise management, from simple product manufacturing to full participation in international The transformation of brand operation, from the initial pursuit of performance growth to the construction of LED lighting industrialization value chain layout, from "Made in China" to "Created in China", from "quality" to "sales", Spike Optoelectronics relies on high-end product quality, adhering to "quality The value concept of “innovation, integrity, service†is a perfect interpretation of the two developmental themes of Chinese LED companies with practical actions: rapid rise, global layout.
1.2000-2005: OEM development stage, international quality achievement product competitiveness
OEM is the early market road for LED lighting enterprises under the trend of socialized production and large cooperation, and it is also one of the effective ways to rationalize resources. In the early stage of the development of China's LED lighting industry, based on increasing the allocation of resources owned by enterprises in terms of innovation capabilities, the investment in fixed assets was reduced as much as possible. In the global market expansion, Spike Optoelectronics chose the early five years of OEM-based. "Technology precipitation" development strategy.
In order to pursue high-end quality, complete the technology precipitation. Since the establishment of the company, Spike Optoelectronics has set the iron law of "Integrity, Quality and Victory". In the domestic LED lighting industry, Spike Optoelectronics has continuously improved the global market through technological innovation, capacity building, manufacturing system, quality management, cutting-edge production and testing equipment introduction, product line extension and other enterprises in the first stage of enterprise development. And maintain the competitive advantage of Spike Optoelectronics in the fields of export, processing and OEM. As of 2005, the customs export data of LED lighting products shows that Spike Optoelectronics has won wide recognition from the global LED lighting industry with its industry-leading high-end quality, good cost performance and rich product structure. The products are marketed in mainland China, Hong Kong and Taiwan. Southeast Asia, South Korea, North America and Europe, the global market occupies the top in the domestic LED lighting industry, fully demonstrating the quality of Spike Optoelectronics in the global LED lighting field.
2.2005——2008: ODM development stage, leading technology and innovation competitiveness
For LED lamps, leading technology and high-end quality are the company's first lifeline! After years of exploration and experience, the global LED lighting market has entered the fast lane of development, ushered in the outbreak of industry development. With the rapid development, OEM orders in the global market have stabilized and fierce competition in the industry has followed. Spike Optoelectronics relies on a deep understanding of the global market and a forward-looking strategic perspective, leveraging leading technology and high-end quality worldwide. The LED lighting ODM field stands out as one of the world's largest manufacturers, suppliers and exporters of solar photovoltaic lighting and LED lighting.
After analyzing the leading technology and high-end quality of Spike Optoelectronics, it has multiple international quality assurance and technology research and development system support. These high standards are the high-end quality and leading technology of Spike Optoelectronics, which is also achieved by Spike Optoelectronics in recent years. Proud performance and the important cause of the high port monument!
The first system guarantee: the leading system of technological innovation
As a core element of the modern economy, technological innovation plays a decisive role in the success of a company. On the road of technological innovation, Spike Optoelectronics gradually explored a set of “SPARK mode†of independent innovation. In order to build an industry-leading research and innovation platform, Spike Optoelectronics has established more than a dozen well-known research institutes such as the Chinese Academy of Sciences, Guangdong University of Technology, South China Normal University, and Hong Kong Polytechnic University through the establishment of a technological innovation system integrating production, learning and research. Established a strategic cooperation of industry, university and research integration and innovation, and carried out industry-university-research cooperation in solar energy utilization, wireless monitoring of lighting systems, heat dissipation of LED lamps, etc., and achieved breakthroughs in key technologies pioneered by the industry, and assumed the Ministry of Housing and Urban-Rural Development 2010. Scientific and technological project plan, major scientific and technological projects in Guangdong Province in 2010. All products are identified by scientific and technological achievements and government independent innovation. Won the "Shenzhen Famous Brand", the company's products were recommended by the government to be displayed in the 2010 Shanghai World Expo Private Enterprise Pavilion, and won the bid for the National Semiconductor Lighting Application Demonstration Project jointly organized by the three ministries.
Based on Shenzhen, focusing on the world, focusing on the frontier of technology, and extensively integrating and utilizing global innovation resources, it is an important feature of Spike Optoelectronics' “integration and innovation modelâ€. With the "integration and innovation model" featuring Spike's characteristics, enterprises and universities and research institutes have joined forces to establish a sound scientific and technological innovation means and technological innovation mechanism, and to develop a technology of "cooperation, introduction, digestion, absorption, improvement and innovation". Innovative development path has realized the benign pattern of innovation and development of the research generation, development generation, reserve generation, production generation, creating a win-win situation of social and economic benefits, forming a virtuous circle of “technology creates market and market feeds back scientific researchâ€. Spike Optoelectronics' speeding development provides an inexhaustible "endogenous power".
The second system guarantee: the global certification leading system
In recent years, as the global market demand for LED lighting products has increased year by year, some countries and regions have put forward strict market access requirements for LED lighting products by formulating technical regulations and safety standards, and giving them to other countries, especially developing countries. Foreign trade has caused great technical obstacles. In order to effectively break through the global trade barriers of LED lighting products, Spike Optoelectronics relies on high-end product quality and leading R&D capabilities to independently build a global LED product technology certification library to ensure high-power LED street lights and solar LED street lights independently developed and produced by enterprises. , LED industrial and mining lights, LED tunnel lights, LED traffic lights, solar traffic lights, LED downlights, LED fluorescent lights, indoor LED lighting, including CCC, CQC, CE, TUV, ROHS, ETL, PSE, SABS, UL, etc. The LED products in each product are internationally leading in product, quality and performance, and the products are marketed in many countries and regions.
The third system guarantee: patent technology leading system
Patent technology has become an authoritative indicator to measure the innovation competitiveness of a company in the world. It is an important means for Chinese LED lighting companies to participate in international competition and strive for international markets. As of the beginning of 2010, the Shenzhen Intellectual Property Research Association did not fully calculate the number of patent applications in the field of LED lighting in Shenzhen, about 384, including 113 invention patents and 271 utility model patents; in contrast, Spike Optoelectronics as an independent innovation in the industry Benchmarking enterprises, the number of patents already owned in the field of LED street lamps accounts for more than 28% of the total number of patents authorized by LED lamps in Shenzhen. The number of core patents in the field of LED lighting also accounts for more than 15% of the total authorized patents in Shenzhen. The quantity is in the leading position in the industry and has become an important pioneer and promoter of technological innovation in the LED lighting industry.
Based on the development needs of the global market, Spike Optoelectronics continues to increase the key coverage and layout of intellectual property in the field of LED lighting core patents. Through continuous R&D investment and independent innovation, it further enhances its intellectual property strength and ultimately realizes technology and The market is fully overtaken.
The fourth system guarantee: standard development leading system
As a strategic emerging high-tech industry, the LED lighting industry has broad prospects for development. However, due to the lack of national and industry standards, the quality of products on the market is mixed. In line with the principle of “standard development, first-in-first-testâ€, as a national high-tech enterprise, China's semiconductor lighting national and local standards development commitment unit, Spike Optoelectronics for the comprehensive expansion of the global LED lighting market, at the beginning of the establishment of the "patent first" The standard drives the research and innovation strategy. On the one hand, it focuses on improving the policy measures to promote the transformation of scientific research results. On the other hand, it carries out technical standardization work based on patented technology, actively participates in the establishment of industry standards, and realizes the organic integration of patents and standards. Patented technology is more and faster translated into real productivity and core competitiveness. From 2007 to 2009, Spike Optoelectronics not only participated in the LED lighting industry technical standards, LED road lighting standards, LED commodity inspection standards (SN) and a number of local standards in the semiconductor lighting industry, but also the first LED lighting in China's LED industry. One of the leading companies in product enterprise standards, Spike Optoelectronics Enterprise Standards is based on the product access requirements of more than 150 countries around the world. Through the rigorous and comprehensive enterprise standard system, it has comprehensively broken through the technical barriers of the industry and pioneered the leading market advantage. In order to standardize the industry market, it has created a good situation and effectively guaranteed the globalization of each of its products!
The four-system guarantee guarantees the pragmatic, strict and honest corporate style of Spike Optoelectronics, and it has built its world-class product quality, strong R&D strength and leading innovation capability.
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