Global market growth slows down Appliance companies are preparing to “get over long winter”

On December 23, Sanyo Electric Co., Ltd. took off the "SANYO" logo outside the headquarters building in Moriguchi, Osaka Prefecture, Japan.

Previously, in April 2011, Panasonic changed Sanyo and Matsushita Electric to its wholly-owned subsidiaries. Since January 2012, the three companies will carry out restructuring and integration work. In addition, Haier reached an agreement with Japan’s Sanyo Electric in July 2011 to acquire its ice-washing assets and sales network in Japan and Southeast Asia for JPY 10 billion. “This means that Sanyo’s home appliance brand will fade out of the market in the future,” said Li Juanjuan, a researcher at Samsung Research Institute IT group.

The appliance industry is just a microcosm of the global market. “Most of the judgments on world economic growth next year are pessimistic. According to the prediction of international organizations, the economic growth rate of developed economies will be 0.2% lower than this year. I think the global economy is slowing down.” Ministry of Commerce, International Trade, Economic Cooperation Huo Jianguo, dean of the Institute, made such a judgment at the Global Daily Annual Conference recently held.

Wei Jianguo, secretary general of the China International Economic Exchange Center and former vice minister of the Ministry of Commerce, also made the following judgment at the annual meeting: “2012 is the most uncertain and difficult to predict year since the 2008 financial crisis. The European debt crisis next year will not be over. The world economy will fall back into the predicament of an overall Great Depression after the Second World War."

Zhang Yansheng, a researcher at the Institute of Foreign Economic Research of the National Development and Reform Commission, said that for China and other emerging markets, the biggest concerns next year are financial and monetary instability, the second is instability in commodity prices, and the third is social and political instability in the world. . For the Chinese economy, it is necessary to stabilize growth, adjust the structure, control inflation, and make preparations for the “long winter”.

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