During the double festival, a new round of sales promotion in the home appliance industry quietly started. During the "Double Festival" period, the author visited several large home appliances stores in Rushan City and discovered that the merchants played a big promotion to let the Licensing Cards and some home appliances prices hit a new low during the year. However, the overall sales volume showed a significant downward trend compared with the same period of last year.
First, part of the price of home appliances on the 1st of October, the author in the commercial street in Rushan City, a shopping mall door billboards to see "home appliances limited free" promotion. The staff of the shopping mall introduced that during the "11" Golden Week, from 9:00 to 20:00 each day, a minute is randomly selected as a free time for each hour. As long as customers purchase appliances at the mall within a specified time, they can receive a full refund. Shopping discounts.
I walked into the mall, and various promotional words such as "freezing point price" and "lowest in history" came into view. The person in charge of the mall Mr. Chen told the author: "A lot of home appliance brands have launched their own special models, the prices have created the lowest price during the year." According to reports, a brand of 32-inch LED TV to 1,699 yuan The price promotion is 200 yuan lower than the usual price.
A lot of price-fighting merchants, the author visited several other home appliances stores found that special sales of words abound. "In addition to buying your favorite models, the key to shopping in the Golden Week is cheap, and I see this washing machine is cheaper than the usual 150 dollars it!" Ms. Lee said the people happy.
Second, energy-saving products are popular According to the requirements of the relevant state departments, this year the country implemented a home appliances energy-saving subsidies policy. For the five kinds of home appliances, LCD TVs, refrigerators, washing machines, air conditioners, and water heaters that meet the energy-saving standards issued by the state, they can enjoy energy-saving subsidies of several hundred yuan. In addition, it also enjoys all kinds of promotional activities in the shopping malls to allow consumers to enjoy double discount shopping enjoyment.
Store sales staff said that energy-saving products are very popular with consumers. "From the sales situation of these days, the sales of energy-saving products are particularly popular, and some consumers name a certain brand of energy-saving appliances." Mr. Chen, a salesperson, said.
The public Mr. Zhang bought a 50-inch LED TV, he told the author: "I bought this TV while enjoying the preferential price but also enjoy the country's energy-saving subsidy policy, discounted after the special offer of 400 yuan, a good deal It is said that desktop computers will also be included in the ranks of energy-saving appliances, and then the old computers at home will be replaced."
Third, the sales volume was not as high as during the same period last year. Although sales of home appliances reached three or four times the normal level, it was still at least 40% lower than the same period last year.
It is understood that from the beginning of this year, the cancellation of the two major policies of “Home Appliances Going to the Countryside†and “Old-for-newâ€, which lasted for two years, has brought shocks to the home appliance retail industry. Industry insider Mr. Chen told the author: "The appliance energy saving subsidy policy is released, the stimulating effect on the home appliance retail industry is not very great, the effect is greatly reduced."
“Taking 26-inch TVs as an example, most citizens buy their own bedroom for the elderly and their children. The sales volume was more than 60 units on October 1 last year, and the sales volume was less than 40 during the same period of this year.†Ms. Song, a promoter, told the author that the decline in sales was very significant compared with the same period of last year.
First, part of the price of home appliances on the 1st of October, the author in the commercial street in Rushan City, a shopping mall door billboards to see "home appliances limited free" promotion. The staff of the shopping mall introduced that during the "11" Golden Week, from 9:00 to 20:00 each day, a minute is randomly selected as a free time for each hour. As long as customers purchase appliances at the mall within a specified time, they can receive a full refund. Shopping discounts.
I walked into the mall, and various promotional words such as "freezing point price" and "lowest in history" came into view. The person in charge of the mall Mr. Chen told the author: "A lot of home appliance brands have launched their own special models, the prices have created the lowest price during the year." According to reports, a brand of 32-inch LED TV to 1,699 yuan The price promotion is 200 yuan lower than the usual price.
A lot of price-fighting merchants, the author visited several other home appliances stores found that special sales of words abound. "In addition to buying your favorite models, the key to shopping in the Golden Week is cheap, and I see this washing machine is cheaper than the usual 150 dollars it!" Ms. Lee said the people happy.
Second, energy-saving products are popular According to the requirements of the relevant state departments, this year the country implemented a home appliances energy-saving subsidies policy. For the five kinds of home appliances, LCD TVs, refrigerators, washing machines, air conditioners, and water heaters that meet the energy-saving standards issued by the state, they can enjoy energy-saving subsidies of several hundred yuan. In addition, it also enjoys all kinds of promotional activities in the shopping malls to allow consumers to enjoy double discount shopping enjoyment.
Store sales staff said that energy-saving products are very popular with consumers. "From the sales situation of these days, the sales of energy-saving products are particularly popular, and some consumers name a certain brand of energy-saving appliances." Mr. Chen, a salesperson, said.
The public Mr. Zhang bought a 50-inch LED TV, he told the author: "I bought this TV while enjoying the preferential price but also enjoy the country's energy-saving subsidy policy, discounted after the special offer of 400 yuan, a good deal It is said that desktop computers will also be included in the ranks of energy-saving appliances, and then the old computers at home will be replaced."
Third, the sales volume was not as high as during the same period last year. Although sales of home appliances reached three or four times the normal level, it was still at least 40% lower than the same period last year.
It is understood that from the beginning of this year, the cancellation of the two major policies of “Home Appliances Going to the Countryside†and “Old-for-newâ€, which lasted for two years, has brought shocks to the home appliance retail industry. Industry insider Mr. Chen told the author: "The appliance energy saving subsidy policy is released, the stimulating effect on the home appliance retail industry is not very great, the effect is greatly reduced."
“Taking 26-inch TVs as an example, most citizens buy their own bedroom for the elderly and their children. The sales volume was more than 60 units on October 1 last year, and the sales volume was less than 40 during the same period of this year.†Ms. Song, a promoter, told the author that the decline in sales was very significant compared with the same period of last year.
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