The four major misfortunes have recently become the focus. DRAM crazy layoffs, solar energy is cold winter, LCD is also not good, and the LED of Xiaoye Xiaoxiao, despite the support of the government public works market, is still decent, but in fact has been stumbling in the consumer market. In order to overcome the existing difficulties, LED breakthroughs are no longer a priority. The most important thing is to find a market with more immediate demand, so that LED shipments can climb higher, to support LED manufacturers to move forward.
Looking back at 2012, the mature market of LED lighting has been affected by the global economy, resulting in limited market demand. The active card position of international first-line brands has also made it difficult for general LED manufacturers to export mature markets, and the demand for LED domestic demand in China has not yet taken off. There are relatively few key project and project projects. The general LED manufacturers are bound to find another way to move their targets away from hot markets such as Europe, the United States and China, and to emerging markets such as Southeast Asia and Africa that have not yet been captured by big companies.
According to surveys conducted by market research institutions, countries such as Russia, Thailand, Vietnam, India, Africa, etc. have a high growth potential for infrastructure investment, and there is a large room for growth in mature markets. The demand for LED lighting products has significantly increased. The signs are a new battlefield that the LED industry on both sides of the strait can try to open up.
Russia
The penetration rate of LED lighting in Russia has been increasing year by year. In the long run, the proportion of LED lighting market in Russia is 1% to 5% globally. The growth rate of LED lighting market in the country and neighboring countries is 34% in 2014. After Russia officially joined the WTO, the reduction of import tariffs will reduce the cost of exporting foreign LED products to the Russian market, which will help expand the profit margin of LED companies. The main reason for Russia to improve LED lighting applications is energy efficiency and optimal power expenditure. The lighting market will exceed 700 million US dollars, more than half of which will be commercial and consumer, and the other part will be public space and outdoor lighting. .
Thailand
In 2012, the total size of the Thai lighting market was approximately US$250 million, and the LED penetration rate was approximately 10%. It is expected that by 2015, the penetration rate of LED lighting in the Thai market will increase to over 45%. At present, the Thai government is actively carrying out LED lighting projects, and the demand for LEDs has increased. At present, Chinese LED companies can enjoy zero tariffs when they export to Thailand as long as they obtain the certificate of origin in China. However, the light source products exported to Thailand must be verified by the Thai certification system. In addition, most of Thailand has a tropical monsoon climate, which is hot and rainy all year round. Products exported to the country need to be protected from heat and moisture. In addition, the infrastructure of remote local communities in Thailand has not yet developed, so LED companies can also consider exporting portable devices such as LED emergency lights and flashlights to the country.
Vietnam
In Vietnam, the draft "2011-2020 National Urban Development Plan" promulgated by the government hopes that the national urbanization level will reach 38% in 2015. This is also a new market for LED lighting exports. There have been cross-strait operators entering the Vietnamese market individually. Public space lighting, as well as factory lighting.
India
India's lighting products include traditional lighting, LED lighting, about 80% of products from China, and the Indian government is planning to increase the proportion of traditional lighting systems into LED lighting systems, it is expected that by 2015, India's LED lighting market will grow year after year The rate will reach 41%.
Africa
About 90% of the rural population in Africa does not have electricity, and many small streets in cities do not have street lights. The basic lighting and municipal lighting market is the most promising market in Africa, and the African market is the low-end application in the lighting market. The requirements for product performance are not very high, the lower cost, basic lighting function, reliable and durable. The simple operation of the product can meet the market demand. The United Nations organized the lighting of African charity and development plan, and the goal is to provide energy-saving LED lighting to African users.
At present, it includes off-grid solar lighting products, indoor small portable lamps, 1W~5W solar LED bulbs, emergency lights, etc., which are all high-profile products in the African market. With the rapid development of modern cities in Africa, including the diversified LED lighting market in markets, stations, shopping malls, etc., as well as tourism attractions and holiday villa markets, there are new applications and market demands, whether it is LED garden lights, LED street lights and commercial lighting have been actively promoted by manufacturers in the African market.
The demand for LED lighting in the emerging international market is gradually fermenting, although many LED companies are hitting the wall in mature markets such as Europe, the United States and Japan. If you shift your position, open up the LED lighting new continent, and strive to produce products that meet the international LED product standards, you can reduce the export products. Trade risk of being returned or recalled.
However, the unit price of products that can be accepted by emerging markets is relatively lower than that of mature markets. In addition to the demand for project projects and the demand for advanced products, there will inevitably be hidden concerns about price competition. All in all, actively expanding overseas markets is an urgent task for LED operators to operate in mainland China's domestic demand market, mature markets such as Europe, America and Japan.
Looking back at 2012, the mature market of LED lighting has been affected by the global economy, resulting in limited market demand. The active card position of international first-line brands has also made it difficult for general LED manufacturers to export mature markets, and the demand for LED domestic demand in China has not yet taken off. There are relatively few key project and project projects. The general LED manufacturers are bound to find another way to move their targets away from hot markets such as Europe, the United States and China, and to emerging markets such as Southeast Asia and Africa that have not yet been captured by big companies.
According to surveys conducted by market research institutions, countries such as Russia, Thailand, Vietnam, India, Africa, etc. have a high growth potential for infrastructure investment, and there is a large room for growth in mature markets. The demand for LED lighting products has significantly increased. The signs are a new battlefield that the LED industry on both sides of the strait can try to open up.
Russia
The penetration rate of LED lighting in Russia has been increasing year by year. In the long run, the proportion of LED lighting market in Russia is 1% to 5% globally. The growth rate of LED lighting market in the country and neighboring countries is 34% in 2014. After Russia officially joined the WTO, the reduction of import tariffs will reduce the cost of exporting foreign LED products to the Russian market, which will help expand the profit margin of LED companies. The main reason for Russia to improve LED lighting applications is energy efficiency and optimal power expenditure. The lighting market will exceed 700 million US dollars, more than half of which will be commercial and consumer, and the other part will be public space and outdoor lighting. .
Thailand
In 2012, the total size of the Thai lighting market was approximately US$250 million, and the LED penetration rate was approximately 10%. It is expected that by 2015, the penetration rate of LED lighting in the Thai market will increase to over 45%. At present, the Thai government is actively carrying out LED lighting projects, and the demand for LEDs has increased. At present, Chinese LED companies can enjoy zero tariffs when they export to Thailand as long as they obtain the certificate of origin in China. However, the light source products exported to Thailand must be verified by the Thai certification system. In addition, most of Thailand has a tropical monsoon climate, which is hot and rainy all year round. Products exported to the country need to be protected from heat and moisture. In addition, the infrastructure of remote local communities in Thailand has not yet developed, so LED companies can also consider exporting portable devices such as LED emergency lights and flashlights to the country.
Vietnam
In Vietnam, the draft "2011-2020 National Urban Development Plan" promulgated by the government hopes that the national urbanization level will reach 38% in 2015. This is also a new market for LED lighting exports. There have been cross-strait operators entering the Vietnamese market individually. Public space lighting, as well as factory lighting.
India
India's lighting products include traditional lighting, LED lighting, about 80% of products from China, and the Indian government is planning to increase the proportion of traditional lighting systems into LED lighting systems, it is expected that by 2015, India's LED lighting market will grow year after year The rate will reach 41%.
Africa
About 90% of the rural population in Africa does not have electricity, and many small streets in cities do not have street lights. The basic lighting and municipal lighting market is the most promising market in Africa, and the African market is the low-end application in the lighting market. The requirements for product performance are not very high, the lower cost, basic lighting function, reliable and durable. The simple operation of the product can meet the market demand. The United Nations organized the lighting of African charity and development plan, and the goal is to provide energy-saving LED lighting to African users.
At present, it includes off-grid solar lighting products, indoor small portable lamps, 1W~5W solar LED bulbs, emergency lights, etc., which are all high-profile products in the African market. With the rapid development of modern cities in Africa, including the diversified LED lighting market in markets, stations, shopping malls, etc., as well as tourism attractions and holiday villa markets, there are new applications and market demands, whether it is LED garden lights, LED street lights and commercial lighting have been actively promoted by manufacturers in the African market.
The demand for LED lighting in the emerging international market is gradually fermenting, although many LED companies are hitting the wall in mature markets such as Europe, the United States and Japan. If you shift your position, open up the LED lighting new continent, and strive to produce products that meet the international LED product standards, you can reduce the export products. Trade risk of being returned or recalled.
However, the unit price of products that can be accepted by emerging markets is relatively lower than that of mature markets. In addition to the demand for project projects and the demand for advanced products, there will inevitably be hidden concerns about price competition. All in all, actively expanding overseas markets is an urgent task for LED operators to operate in mainland China's domestic demand market, mature markets such as Europe, America and Japan.
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