The big data concept
McKinsey, the world's leading consulting firm, was the first to propose that the era of "big data" has arrived. The McKinsey Global Institute released a research report titled "Big Data: The Next Frontier of Innovation, Competition, and Productivity" in June 2011. It first proposed that "the era of big data has arrived" and triggered global economics on big data from an economic perspective. s concern. With the development of time, the concept of big data has taken off. "Big data" has begun to have a huge impact on national governance models, decisions on enterprises, organizations and business processes, and personal lifestyles.
If we compare 2012 to the year when big data is set to take root, then in 2013 it will usher in a year of sprout growth and even flowering everywhere. A number of IT survey agencies predict that the big data market will grow at a rate of at least 40% annually. The size of the big data market in 2012 will be about US $ 5 billion, which will double this year.
CCID think tank "Software and Information Service Research" pointed out that big data enables economic decision-making departments to more sensitively grasp the economic trend, formulate and implement scientific economic policies. As an important strategic asset, big data has penetrated into every industry field and department to varying degrees. Its in-depth application not only helps business activities of enterprises, but also promotes the development of the national economy. McKinsey research shows that in the fields of medical care, retail and manufacturing, big data can increase labor productivity by 0.5-1 percentage points per year.
According to statistics, the size of China's big data market in 2012 was 450 million yuan, an increase of 40.6% year-on-year. It is expected that the industry scale will reach 800 million to 10 billion 100 million yuan from 2013 to 2016. The industry will show explosive growth. It is expected to usher in a collective outbreak. In the last trading week of June, the stock indexes of the two cities once hit a new low of nearly four years, but the big data concept stocks performed well in the market. Zhongwei Electronics, Tianji Technology, Guoteng Electronics and others have seen significant increases.
New opportunities for industrial adjustment
"Big data" is the hottest vocabulary in the IT industry. With the use of data warehouse, data security, data analysis, data mining, etc., the use of large amounts of business value has gradually become the focus of profits sought by industry professionals.
The upsurge of big data arises from the integration and development of a new generation of information technology. Applications such as the Internet of Things, mobile Internet, digital homes, and social networks have rapidly expanded the scale of data, and the growing demand for big data processing and analysis has promoted big data. Field development. In turn, big data analysis and optimization results are fed back to these applications to further improve their experience and support and promote the development of a new generation of information technology industry.
At home, China is currently in the process of building a well-off society in an all-round way. The tasks of industrialization, informatization, urbanization, and agricultural modernization are very heavy. Building the next generation of information infrastructure, developing a modern information technology industrial system, improving the information security system, and promoting The mining and application of information network technology is an important guarantee for the simultaneous development of the "four modernizations." Big data is a concentrated reflection of a new generation of information technology, a service field with a strong application drive, and an emerging industry field with infinite potential. This is a precious opportunity for China to achieve leapfrog development.
The new media blue book "China New Media Development Report (2013)" has been released recently. Tang Xujun, deputy director of the Institute of Journalism and Publishing of the Chinese Academy of Social Sciences, said that the total number of Internet users is expected to exceed 600 million this year. At the same time, new media will accelerate remodeling this year For other industries, big data will drive various industries to adjust their structure.
However, Wu Hequan, an academician of the Chinese Academy of Engineering, also said that big data is a highly application-driven service, and its standards and industrial structure have not yet been formed. This is an opportunity for China to leapfrog development, but avoid coaxing it up and going everywhere under unknown circumstances. To build a big data center, it is necessary to strategically attach importance to the development and utilization of big data, and use it as an effective starting point for transforming the mode of economic development.
Technological innovation contains investment opportunities
Big data is an emerging concept, which is closely connected with technological innovation, which contains huge investment opportunities.
With the development of social media, mobile computing technology, and the Internet of Things, and the wide application of embedded systems such as various sensors, the amount of data obtained by humans will continue to increase by 1,000 times. In this context, data storage and data analysis capabilities will become the most important core strategic capabilities of new countries in the future. The re-recognition and protection of data quality, value, rights, privacy, security, etc., how to promote data openness and transactions, form a new business model, and create a new business chain, these will become a major test for enterprises and governments.
Big data will be the indicator for driving future productivity development and innovation and the growth of consumer demand. The specific information that companies can obtain is constantly increasing. Multimedia, social media, and the Internet of Things will greatly increase the amount of information that companies can obtain in the future. . Many industry leaders have seen their unprecedented potential and significance.
Taking the operator as an example, the application of big data in the operator can cover many aspects, including enterprise management analysis such as strategic analysis, competition analysis, operation analysis such as user analysis, business analysis, traffic operation analysis, and network management and maintenance optimization such as network Signaling monitoring, network operation quality analysis, etc.
For example, Guangdong Unicom is a multi-directional network distribution platform based on a huge user data base. It can deeply open up operations and channels to achieve the rapid aggregation and accurate dissemination and distribution of omni-channel, full-operation and full-cooperation industrial content.
In addition to internal data, operators can also try to connect with external data and operate together, such as Internet user mailboxes, user relationships on social networking sites, operator user contacts, bank user consumption, operator location, geography The location of the application is associated with the phone number and so on. Through more different attempts, the value of telecom operators' big data is brought into full play.
At the same time, big data means exciting opportunities for business and service innovation. Retail chain companies and e-commerce giants have already had many success stories in big data mining and marketing innovation. They are companies with a keen business sense and dare to invest in the future, and will also receive generous returns.
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