In recent years, the development speed of LED lighting is unexpected. Traditional overseas LED leading companies such as Cree and Puri have rushed to the Chinese market, while traditional international lighting giants such as Philips, Osram and GE are also strong, sunlight lighting, Shanghai's Yaming, NVC lighting and other domestic excellent brands began to show their strength in the field of lighting application products. Despite the popularity of LED market, LED lighting products have not won the favor of consumers in the terminal market due to the relatively lagging channel construction. Those who have access to the channel have the world. It is understood that a group of powerful LED companies such as Shifu, Dehao Runda and Myers are increasing channel construction efforts. I believe that under their guidance, 2012 will become the LED lighting channel construction year.
Accelerating the pace of corporate capital operations
Guoxing Optoelectronics, NVC Lighting, Zhen Mingli, Lehman Optoelectronics, Qinshang Optoelectronics... In recent years, a large number of lighting companies have entered the capital market. Up to now, there have been more than 50 domestic listed lighting companies, which is at least five times higher than five years ago. According to relevant sources, there are currently more than 100 LED-related lighting companies in the queue. In addition to listing, corporate mergers and acquisitions are also rushing. It is conservatively estimated that no less than three companies will be listed on the market in 2012, and there will be no fewer than three mergers and acquisitions.
Phosphor price rises and falls
In 2011, the phosphor took a roller coaster ride. Affected by the state's efforts to manage rare earth resources, the price of trichromatic phosphors used in fluorescent lamps has risen sharply, from 250 yuan to 300 yuan/kg at the beginning of the year to 2,500 yuan to 2,800 yuan per kilogram in mid-June. Nearly 9 times. The price of phosphors has skyrocketed, making many energy-saving lamps companies 'can't eat.' Although the price of phosphors has gradually returned to normal levels in the second half of the year, once the news about the management of rare earth resources is released, the price of phosphors will likely ride on the roller coaster again. How to do a good job in the phosphor inventory plan will be a question that must be carefully considered by energy-saving lamp tube companies and finished products companies.
Market segment wins at the terminal
Looking for a beautiful scenic spot, a hot and busy dealer meeting, after eating, drinking, and playing, let dealers purchase products to purchase goods, this has always been the old routine of lighting lighting companies. Nowadays, businesses and businesses are becoming more and more realistic, and it is better to teach them fish than to fish. As a result, more and more lighting and lighting companies have moved their marketing activities to market terminals according to the requirements of agents, and the theme of dealer conferences is more about how to combine local markets and explore practical action plans. It is understood that Shifu Optoelectronics and Dehao Runda's marketing activities plan in the terminal market has been released. In 2012, the marketing activities of the terminal in the lighting and lighting industry will be well connected.
Compared with traditional lighting products, in the future, the LED industry development pattern will remain stable, still relying on channels as the king, which is the inevitable trend of the development of the entire lighting industry. When an industry develops to a certain stage, shuffling is an upgrade. For a company as well, companies that develop to a certain size will encounter various bottlenecks when they go up. Analysts believe that the current domestic LED companies have been encouraged by the government to achieve rapid development through the Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, Shenzhen Universiade and 'Ten Cities and Ten Thousands'. And then LED lighting as a new energy-saving light source, quickly recognized by consumers, into the homes of ordinary people, the bottleneck to be broken is product categories, specifications, prices, brands, marketing models, channel construction.
Traditional photo enterprises turn to LED field
After the Copenhagen Climate Conference in 2009, energy conservation and low carbon became the main theme of the global sing. Recently, the National Development and Reform Commission, the Ministry of Commerce, the General Administration of Customs and other five departments jointly announced that it will gradually ban the import and sale of ordinary lighting incandescent lamps in stages according to the power level from October 1, 2012. Five years later, incandescent lamps will be basically eliminated in China. This means that in the near future, the electric light source invented by American inventor Edison in 1879 will gradually fade out of our sight and replace it with high-efficiency lighting products. Because the mercury pollution of energy-saving lamps has been greatly spurred by the media, and LEDs are supported by national and local policies, traditional lighting companies should maintain their advantages in this context, and it will be the only choice to switch to the LED field.
EMC mode leading replacement engineering
Contract Energy Management ('EMC') is a new type of market-oriented energy-saving mechanism. The essence is the energy-saving business method of paying the full cost of energy-saving projects with reduced energy costs. This energy-saving investment method allows customers to upgrade their plants and equipment with future energy-saving benefits to reduce current operating costs; or energy-saving service companies provide energy-saving services to customers by committing to energy-saving benefits of energy-saving projects or contracting overall energy costs. This mode of operation requires strong financial strength as a backing. At present, 100%, Miles and other lighting companies have adopted this model. I believe that after more and more LED companies have successfully operated capital, this model will be widely adopted by lighting companies in schools, factories and large supermarkets.
Mid- to high-end lantern brand to attack invisible channels
After the NVC lighting in the invisible channel, such as the fish, the commercial lighting brands such as Pins and Sidon also followed. In recent years, invisible channels have become the main battlefield for commercial lighting brands. In this context, the crystal lighting brands such as Jinda Lighting, Wenlian Lighting, and Zhongyi Lighting also began to test the invisible channels and achieved certain results. Under their leadership, in addition to the crystal lamp enterprises, it is expected that there will be a number of high-end lantern companies to steal the invisible channels.
Accelerating the pace of corporate capital operations
Guoxing Optoelectronics, NVC Lighting, Zhen Mingli, Lehman Optoelectronics, Qinshang Optoelectronics... In recent years, a large number of lighting companies have entered the capital market. Up to now, there have been more than 50 domestic listed lighting companies, which is at least five times higher than five years ago. According to relevant sources, there are currently more than 100 LED-related lighting companies in the queue. In addition to listing, corporate mergers and acquisitions are also rushing. It is conservatively estimated that no less than three companies will be listed on the market in 2012, and there will be no fewer than three mergers and acquisitions.
Phosphor price rises and falls
In 2011, the phosphor took a roller coaster ride. Affected by the state's efforts to manage rare earth resources, the price of trichromatic phosphors used in fluorescent lamps has risen sharply, from 250 yuan to 300 yuan/kg at the beginning of the year to 2,500 yuan to 2,800 yuan per kilogram in mid-June. Nearly 9 times. The price of phosphors has skyrocketed, making many energy-saving lamps companies 'can't eat.' Although the price of phosphors has gradually returned to normal levels in the second half of the year, once the news about the management of rare earth resources is released, the price of phosphors will likely ride on the roller coaster again. How to do a good job in the phosphor inventory plan will be a question that must be carefully considered by energy-saving lamp tube companies and finished products companies.
Market segment wins at the terminal
Looking for a beautiful scenic spot, a hot and busy dealer meeting, after eating, drinking, and playing, let dealers purchase products to purchase goods, this has always been the old routine of lighting lighting companies. Nowadays, businesses and businesses are becoming more and more realistic, and it is better to teach them fish than to fish. As a result, more and more lighting and lighting companies have moved their marketing activities to market terminals according to the requirements of agents, and the theme of dealer conferences is more about how to combine local markets and explore practical action plans. It is understood that Shifu Optoelectronics and Dehao Runda's marketing activities plan in the terminal market has been released. In 2012, the marketing activities of the terminal in the lighting and lighting industry will be well connected.
Compared with traditional lighting products, in the future, the LED industry development pattern will remain stable, still relying on channels as the king, which is the inevitable trend of the development of the entire lighting industry. When an industry develops to a certain stage, shuffling is an upgrade. For a company as well, companies that develop to a certain size will encounter various bottlenecks when they go up. Analysts believe that the current domestic LED companies have been encouraged by the government to achieve rapid development through the Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, Shenzhen Universiade and 'Ten Cities and Ten Thousands'. And then LED lighting as a new energy-saving light source, quickly recognized by consumers, into the homes of ordinary people, the bottleneck to be broken is product categories, specifications, prices, brands, marketing models, channel construction.
Traditional photo enterprises turn to LED field
After the Copenhagen Climate Conference in 2009, energy conservation and low carbon became the main theme of the global sing. Recently, the National Development and Reform Commission, the Ministry of Commerce, the General Administration of Customs and other five departments jointly announced that it will gradually ban the import and sale of ordinary lighting incandescent lamps in stages according to the power level from October 1, 2012. Five years later, incandescent lamps will be basically eliminated in China. This means that in the near future, the electric light source invented by American inventor Edison in 1879 will gradually fade out of our sight and replace it with high-efficiency lighting products. Because the mercury pollution of energy-saving lamps has been greatly spurred by the media, and LEDs are supported by national and local policies, traditional lighting companies should maintain their advantages in this context, and it will be the only choice to switch to the LED field.
EMC mode leading replacement engineering
Contract Energy Management ('EMC') is a new type of market-oriented energy-saving mechanism. The essence is the energy-saving business method of paying the full cost of energy-saving projects with reduced energy costs. This energy-saving investment method allows customers to upgrade their plants and equipment with future energy-saving benefits to reduce current operating costs; or energy-saving service companies provide energy-saving services to customers by committing to energy-saving benefits of energy-saving projects or contracting overall energy costs. This mode of operation requires strong financial strength as a backing. At present, 100%, Miles and other lighting companies have adopted this model. I believe that after more and more LED companies have successfully operated capital, this model will be widely adopted by lighting companies in schools, factories and large supermarkets.
Mid- to high-end lantern brand to attack invisible channels
After the NVC lighting in the invisible channel, such as the fish, the commercial lighting brands such as Pins and Sidon also followed. In recent years, invisible channels have become the main battlefield for commercial lighting brands. In this context, the crystal lighting brands such as Jinda Lighting, Wenlian Lighting, and Zhongyi Lighting also began to test the invisible channels and achieved certain results. Under their leadership, in addition to the crystal lamp enterprises, it is expected that there will be a number of high-end lantern companies to steal the invisible channels.
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