The domestic and international markets have opened up the entire LED display industry is developing at a high speed

Nowadays, since the 21st century to the 1990s, the entire LED display industry at home and abroad is developing at a high speed. Especially in the past three years, due to the fierce market competition and the reshuffle phenomenon in the industry, many LED companies in China have realized the pressure of competition. They have increased capital investment, continuously expanded their scale, and worked hard on leading technology and differentiated competition. Especially with the beginning of LED lighting, the LED lighting has begun to enter the application era.

At present, the domestic LED market is already fully open, and LED products still account for a large proportion. It is understood that the domestic LED industry is concentrated in Shenzhen, and about 80% of the products are exported. From this point of view, foreign demand is huge, and the export growth of LED products is strong. In recent years, the total export volume of LEDs has maintained a growth rate of 100 per year. In fact, different companies have focused on domestic and foreign markets. For example, Lehman, Abisen, and Alto have invested heavily in foreign markets, while companies such as Chau Ming and Lianjian have done a good job in the domestic market. And companies like Sitong Technology Electronics that focus on differentiation and creative products, and both domestic and foreign markets.

For traditional Chinese enterprises, it is a certain challenge to do a good job in the international market. First of all, due to the late start of China's LED industry, the understanding of intellectual property rights is not enough. The work on patent application and protection is lagging behind, which makes Chinese LED display companies face the fierce market competition. It is difficult to grasp the initiative of competition in the international market, and it is often in a more passive position. Secondly, the development of LED standards in the world has been quite large, and its system is relatively mature and perfect, and is basically in sync with the development of the market. The introduction of China's LED standards is relatively backward. We must learn from the advanced experience of the United States, the European Union and other countries, and start from the most urgent and the most influential standards for product development, and quickly develop some standards or norms that will help the development of the industry. Make industry companies can learn from and reference. Third, the development of Chinese companies in the international market for LED displays is also subject to competitive pressures from other countries.

From the perspective of Asia alone, the three countries of Japan, South Korea and China are relatively well developed, and each has its own advantages: Japan's LED industry started earlier, the industrial chain is intact, and it has an insignificant position in international shopping malls. It has already accounted for a quarter of the proportion of international shopping malls; although the Korean LED industry started late, but its skill development strength has risen rapidly in just a few years; and China's LED industry has been strongly supported by the government, with manpower and raw materials. Waiting for the cost advantage. These major LED industrial powers have formed a format in Asia, and the proportion of shopping malls has fought. In addition, China is still a major producer and consumer of LED lighting products, and the production of energy-saving lamps and incandescent lamps rank first in the world. The United States is one of the most developed regions in the global LED industry and the largest export market in China.

In the long run, in the context of globalization and shopping malls, LED global competition is inevitable. Only when competition can drive the industry to continue to advance, can we promote the industry to continue to advance, and healthy competition is also promoting the mall. The necessary conditions for continuous improvement, but also to prevent the breeding of vicious competition. The price war is a double-edged sword that coexists with the interests of the industry. For the industry, it can promote the optimization of the survival of the fittest, but for the company, it is not the only way to seize the market. The company needs to master the actual situation and improve the product. Quality and brand, do differentiated products, and do their own work in a down-to-earth manner, so that the LED display industry can develop healthily, and enterprises can gain a leading edge in the competition.

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