On January 6, 2016, the new International Consumer Electronics Show (CES) will be held in Las Vegas, USA. As a 47-year-old international exhibition, CES has become the vane of the global electronics companies to release products and predict the future development trend of the industry.
Looking back at the CES exhibition in recent years, the technological transformation of the TV industry mainly focuses on the “core vocabulary†of O LED , 4K and curved surface. The promotion of new technologies is not something that can be achieved overnight. Technology updates and iterations are a gradual process. It is foreseeable that some familiar technologies will be seen at the 2016 CES show, but related products will be more complete and more imaginative.
At the 2015 CES show, LG launched the O led series with 4K resolution. In fact, as early as 2012 CES show LG and Samsung has already launched 55-inch OLED TV, the time to produce 55-inch O led screen can be said to achieve the O led display huge breakthrough technology within the industry and therefore of OLED display technology hold Have great confidence. However, due to capacity, cost and technical issues, Samsung has suspended production of large-size OLED TVs in recent years. However, compared with 2012, the cost of OLED TVs has dropped significantly, and products have gradually entered the market. A big highlight of CES in 2016 is whether Samsung will restart mass production of large-size OLED TVs.
Closely related to OLED display technology is the concept of curved surface. In 2014, CES Samsung introduced curved OLED TV, and the differentiated sensory experience became the focus of the exhibition. Then the wind of the curved surface blew through the entire TV industry. In 2015, CES Samsung and other manufacturers introduced curved TVs using non-OLED display technology.
At present, the industry has a big controversy about curved TV. The main focus of the controversy is two: the first industry has doubts about the experience of curved TV "Emperor". The second is whether only curved TVs using OLED display technology are curved TVs in the strict sense.
For this issue, LG has actually made a silent response. At the 2015 IFA show, LG launched a 111-inch hyperbolic TV. At the same time, there are rumors that at the 2016 CES show LG will announce a A TV that can be curled. In addition to competing for the right to speak on the surface, the OLED camp represented by LG is more interested in redefining curved TV.
However, the most eye-catching product of the 2015 CES show was a TV with quantum materials. TCL was the first to introduce a 55-inch mass production model using this technology. Samsung also launched a new series of TVs using this technology at the show and named it SUHD.
This new technology using quantum materials can greatly enhance the color display capabilities of TV. The reference standard for this capability in the industry is the CIE1931 chromaticity coordinates. The larger the coverage range, the stronger the color display capability. At present, the OLED display technology can cover about 85% of CIE1931 chromaticity coordinates, while the quantum TV with quantum material can cover 110%.
The development of this technology has a great impact on consumers and the entire industry. Quantum display technology and OLED display technology have their own advantages in color gamut and contrast. Quantum display technology provides a new development direction for the industry. From a professional point of view, the two technologies will coexist for a long time.
At the same time, an important reason for this technology to be supported by TCL and Samsung is the cost issue. Compared with the price of 10,000 yuan for large-size OLED TVs, products using quantum display technology have an advantage in terms of price. The mainstream market is more willing to accept quantum TVs at an affordable price, so the difficulty of technology promotion is even lower.
For the 2016 CES exhibition, we can predict that OLED will continue to keep pace with quantum display technology. While jointly promoting the development of industry technology, OLED and quantum display will also face the impact of other technologies such as laser TV. However, it is certain that both OLED and quantum display, technical breakthroughs and capacity costs are always two problems that cannot be avoided. Who can perfectly answer the above two questions, who is likely to occupy the future market.
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