According to the phoneArena website, it is curious that although Apple has not disclosed the characteristics of this year's iPhone, rumors about the characteristics of the iPhone next year have emerged endlessly. The leaked news and expert statements not only did not help to contain these rumors, but also portrayed the bleak prospects of the iPhone 7 and 7 Plus. In a media report, Wang Zhichao, CEO of Innolux, concluded that the iPhone may switch to an emerging display technology called MicroLED in the next few years.
A large number of media reports in the past few months, the 2017 iPhone display technology will be transferred from LCD to OLED. phoneArena said, but according to Wang Zhichao, for Apple, OLED is not a viable long-term solution. Although Apple may use OLED to subvert the current market structure - the 2017 iPhone may include a curved side screen, but in terms of cost performance and reliability, OLED still can not replace the LCD. In addition, the global supply of OLED displays for mobile phones is insufficient. In the long run, this is a problem for Apple.
In 2014, Apple acquired LuxVue Technology, a startup called MicroLED Pioneer. At the end of last year, it was reported that Apple set up a secret laboratory in Taiwan, developing MicroLED technology. The Apple Watch released next year will be one of the first products to adopt MicroLED display.
MicroLEDs are said to have many potential advantages over current display technologies, and of course there are some shortcomings. In particular, MicroLEDs are more energy efficient than other display technologies. It also incorporates some of the advantages of OLEDs - pure black and high refresh rates, combined with LCD advantages - such as higher brightness. MicroLEDs are costly and difficult to mass produce. But its excellent performance explains why Apple acquired LuxVue and is secretive about Taiwan's R&D institutions.
phoneArena said that Apple needs to solve the problem of mass production of MicroLED displays at reasonable cost. If Apple's efforts are successful, the iPhone's switch to OLED next year will be "short-lived."
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