Now, an exclusive report from Bloomberg says that they may have heard from Apple that the release time of the iPhone 7 is determined to be September 7, which is less than a month before everyone can see it.
The exposure of the new iPhone 7 has gradually come to an end, and user attention is also declining, and Apple, as the direct "beneficiary" of the exposure, seems to feel that it is still a little bit hot. So, Apple directly took the operation of its own store and once again focused all its eyes together, but this time it seems that Apple is a bit "played big".
Last week, Apple quietly launched a headset in its official store. It is said that a headset is not a big problem, but it has caused a shock in the industry and outside. It turns out that the headset that Apple launched on the market is a headphone with a lighTIng interface produced by Audeze, and its price is as high as 6498 yuan! ! !
In fact, the fact that Apple canceled the 3.5mm headphone jack has gradually begun to be accepted by the majority of ordinary users, and those few friends (such as me) who play headphones will not choose to use their mobile phones to listen to songs. But Apple's sudden introduction of a headset of about 6,500 yuan also really surprised us.
The author does not agree with Apple's move to cancel the headphone jack. First: The headset 3.5mm rule built over decades has been widely used in all walks of life, even if Apple has a strong appeal, there is no way to completely change the industry rules in a short time, at the expense of user patience and loyalty. Second: Even if the situation of using headphones while charging is less, but if it does occur, the situation will be very embarrassing. Who will have priority to use the jack (huh ~~ weird), then it is bound to Lose the benefit of another function. Exactly what Apple will explain, or wait for the September conference, Cook will tell us the answer, whether lighTIng is the future of the industry or a flash in the pan.
Will there be the next generation of Apple White Headphones?
Do mobile phones need standard earphones? There is probably no standard answer to this question. For a long time, everyone has been accustomed to mobile phones with standard headphones, but now the random removal of headphones is quietly becoming a trend. For example, many domestic brand mobile phones have canceled the random supply of headphones and instead sold them separately. For the sake of profit maximization, of course, it is the main reason for canceling the supplied headphones, but it can also be seen that the standard headphones on low-end mobile phones are actually not popular. Many consumers throw the standard headphones aside and use them instead. Better quality headphones.
Since the release of the iPhone, headphones have always been included with the phone. Whether it is an old Xiaobai or a new Xiaobai, due to the good sound quality, there are many people who use it. It is also the only one on the market that can make most users use the original mobile phone. The brand of headphones. New and old white headphones have been deeply rooted in people's hearts, and are regarded as a model for mobile phones with standard headphones. But if the 3.5mm jack is cancelled and the lightning headphone jack is fully used, will the random lightning headphone continue to be included?
The earpods included with the iPhone may become awesome
Compared with ordinary 3.5mm earphones, the production cost of lightning earphones is undoubtedly higher, and the requirements for earphone technology are also higher. Judging from the existing lightning headphones, the price is not cheap. If Apple intends to provide lightning headphones at random, the price of the phone will be much higher than before. Considering the stability of the pricing of new and old products and the acceptability of consumers, Apple is still very likely to be on the new iPhone. Cancel random headphones, and earpods may be the last generation of random headphones we can see.
Why are lightning headphones so hot?
Recently, I saw a certain media that almost affirmed that Apple ’s new iPhone will only retain the lightning interface as a headphone interface. It can release such news. It is estimated that accurate information has been obtained from well-informed people. Think about the coming September. New products are released. It is estimated that the foundry is now producing full-horsepower mass production. The confidentiality is much worse than the previous Apple. Now it can be said that there is no secret. The prediction of new products is a guess.
We have already discussed a lot about the topic of the lightning headphone jack, so we now assume that this jack has already been nailed down. What impact will this have on ordinary consumers? I believe most people were a bit ignorant when they first heard this news, but as the media further introduced this interface and science, everyone gradually learned that although this interface has some shortcomings, its advantages are also very prominent. So there is nothing new in the mobile phone field that can be expected today. Switching to the lightning headphone jack has become a new thing that everyone is looking forward to trying.
As an audio media, we have been cautious about the lightning headphone interface from the beginning. After all, before a new thing comes out, any prediction about its result can only be a guess. However, a recent crowdfunding of lightning interface noise-cancelling headphones initiated by Danish audio brand Libratone in JD.com provides us with an important clue for analyzing problems. This brand, nicknamed "Little Bird Audio", has raised the amount of more than 3 million yuan just 24 hours after launching this crowdfunding, which is staggeringly fast. The goal of this crowdfunding is to raise 1 million yuan before September 1, and this goal has been achieved just one hour after the launch of the crowdfunding. The lightning headset is so hot! This is something we did not expect.
Third-party manufacturers are very active
This crowdfunding result of Birdie Audio shows that people still have early adopters' ideas. At the same time, we also see that even if the crowdfunding is 698 yuan, which is not a low price, people are still willing to pay for it, and the expected market pricing of this headset It is 1098 yuan, which is more expensive than crowdfunding. This was hard to imagine in the past. Compared with the original headset of the mobile phone, there are always a few people who are willing to spend so much money to buy third-party headsets, but this time it is an exception.
Although the price of Birdie audio headphones is not cheap, there are not many consumers who want to try new products
However, there is a bit of anomaly. Although Apple's rumors of canceling the 3.5mm headphone jack are flying all over the world, there is almost no news about Apple's own production of lightning interface headphones. This situation is very strange, because before the replacement of Apple ’s old white earphones with today ’s earpods, the new headphones are also an important target for promotion. Today, the new iPhone is about to be launched, but there is almost no information about its matching headphones. However, the reaction of third-party manufacturers such as Little Bird Audio has been quite positive, and people cannot see what medicine is sold in the apple gourd.
Crowdfunding of birdie audio lightning headsets may also have its own unique reasons, such as with active noise reduction
In fact, before the crowdfunding of Birdie Audio, there were already trial watering headphones on the market, such as Philips M2L and Sony's 1A-DAC, both of which are headsets. Although they caused disturbances in the audio circle after launch , But the market response is very peaceful, far from being as hot as today's birdie audio crowdfunding lightning headphones. Probably because these two earphones were introduced earlier, and the concept of lightning earphones was not fired back then; but the crowdfunding of lightning earphones for Birdie Audio may also have its own unique reasons, such as the use of in-ear earbuds Design, smaller size, and with noise reduction function. Of course, we do not rule out that after the release of the new iPhone, these existing lightning headsets will be rediscovered, which is very likely.
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