User's Tucao Talk About Millet Mode Defects

Recently, Lei Jun announced on Sina Weibo that Red Mobile Mobile only requires 699, and later retransmitted Xiaomi's official Weibo. "If you purchase Red Mobile after December 31, 2013, you can receive 100 yuan for free. !".

Two microblogs have attracted many users.

First, Tucao Key words: Lei Dahuhu there is no price of futures marketing can not buy the following Tucao from Sina microblogging users.

Super Aladdin: Lei Dahuhu, why 998 red rice wants to buy it! You have not heard of the official website price but bought it? Hey, it's not that you don't support the national industry. It's not your flicker...

Jacky_124: Don't say that the red rice price cuts to 699 Even if the price rises to 899, dare to ask how many of you can grab it? Millet Lei Jun are more than 900 wholesale to other female business, and then increase the price to sell more than 1,000 silly rice noodles, coarse grain powder was sold and also help the number of people @ Lei Jun Wu Peng VIP: Even if the price cut to a dollar? Can not buy is a hard injury, so that even more consumers have a sense of disgust on the millet product sense: Huashan on the sword, hand-held glory 3C @ Yu Chengdong by holding a red rice Reebes beat. Yu Chengdong has no idea why: I have the same tricks as Rebs. Why did they lose? Reebs smiled softly and his lips attached to Yu Chengdong's ear: Idiot, I took out a small amount of red rice at a low price of 699 to make a purchase. This caused a hard to find, and then 899 wholesaled to Amazon, No. 1 shop, and Tmall. This is really making money. You're stupid, B, huh, huh, huh, huh, huh, huh, huh, huh! Tablet PC _: @ Lei Jun can not buy things you price but also others, totally no intention to buy millet phone, Ray's Ayutthaya is much deeper than Zhou Hongxuan, Y's The Internet is not easy to mix

Do not love KIMI is not a good chubby: For starting from August last year, every week like a fool, almost every week grab or grab the individual users, can not think of other policies Yeah. Never buy, discount again More than anything else has nothing to do with us. In my opinion, what I saw on the street was still a bunch of apples. There were also many domestically-made machines. I saw people who took M3, and I have not seen anyone who took red rice. This is sold for half a year. Everyone knows where to go, anyway, not in the hands of real users. How do you see Ray?

灬jlleyn: We don't care if you engage in business competition, but consider the feelings of the old users, and at least compensate for the price reduction! The top of support! !

Yun-song å“Ž, 799 have never been bought in the official website, 699 yuan, will it be more difficult? For those who can not buy, 299 and 799 is a kind, there is no price! What do you say?

Du Yuegang: This type of marketing is not just a simple way of futures. Instead, it uses low-price promotion. In fact, it is sold at a high price. Because the number of robberies is extremely limited, the number of websites themselves has the final say. The company’s 200 people grabbed together. One person grabbed enough to explain everything.

Learn to think but said: @ Huawei Glory 3C came out after the red rice prices of the Cattle party, especially in December 31 pollen who can grab glory 3C, Cattle party red rice average price reduction of 100 yuan, so @ Lei Jun reduced the price of red rice by 100, or is it protecting the interests of the Cattle Party. When can the @ Lei Jun really hit the cattle? I love Xiaomi 6666: Lei total, very happy to add your microblogging! I really regret that I wanted to buy a red mobile phone. I did not grab it for two months. I can send a red rice white mobile version F code. Thank you, Xiao Xu _ Xiao: There is no limit to the open purchase. Otherwise what price cuts are flicker, a futures company with marketing as its core.

Second, millet's strategy defects Why millet mobile phone users complained, Tucao? This is due to the defect of the millet pattern itself.

All along, Lei Jun's low-cost strategy is a disadvantageous market tool for Xiaomi. However, Lei Jun's low-cost strategy is based on "futures marketing", that is, through the time and number of products to activate the market. Although, my price is low, but my shipment is large, the cycle is long, and then through this time difference to prepare for the late shipment.

However, the problem with Lei Jun’s strategy is that he ignores the user’s demand for products. Any user wants to meet their needs in a timely manner. If their needs cannot be met in time, users will seek other channels to meet their needs.

Lei Jun's strategic flaw is here. When the market appears more cost-effective, better, and more timely than Xiaomi's products, Xiaomi's strategy will be ineffective or even dangerous.

For example, this time the red rice fell from 799 to 699, because the market appeared to be better than the millet red rice, better, and more timely to meet the psychological needs of the user glory 3C.

Third, the cruel mobile phone market Millet red rice mobile phone from 799 to 699, compared to other smart phones frequently hundreds of price reduction space, this effort is not large, but this is a pressure for Xiaomi. In the millet community, this price reduction shows that there is such a paragraph: "Why does China Unicom not reduce prices? Red Mobile Unicom Edition because of the technical patent fees, there is no room for any price cuts. Mobile version 699 is really our limit, Unicom Edition The price reduction will not get the year-end bonus again!"

What about the truth? The truth is that Xiaomi must maintain his own exposure and established strategy through price wars. From glory 3C's 798, to millet's 699, to a chili's 698.5, the smart phone market is cruel. In the past, smart machine players were wearing clothes to smash. Now, smart machine players are shirtless. In 2014, it will be the year of the pattern of domestic smart phones, and it will also be the year of control and layout between big players of smart phones.

It is foreseeable that 699 is not the lowest price for Xiaomi, and X99 is the bottom line for Xiaomi.

In 2014, the smart phone market will be even more cruel!