LED fluorescent tube ushered in the "blowout type" development of the first-line market dealers "speaking"

"Spring River plumbing duck prophet", "market warm and cold" is "business prophet." If so, when the LED tube is about to usher in the development of "blowout", it is especially important to listen to the dealers' voices from the first-line market.

Manufacturers can win a foothold in the market

Yang Xin, General Manager of the Light Source Family Shaanxi Operations Center

At present, the competition in the LED lighting market is becoming increasingly fierce, and the competition in the field of LED T5/T8 fluorescent tubes has entered a stage of white heat. I personally are more optimistic about the development of brands such as Mulinsen, Foshan Lighting, Changfang Lighting, NVC, Yiguang LED Lighting, Sanxiong·Aurora.

When we choose the light source family brand, we mainly consider its development prospects. After all, manufacturers can win a foothold in the industry. In the Shaanxi market, there are many brands of LED fluorescent tubes, and the market performance is very active. At present, all companies are striving for channels, product quality is uneven, and the invasion of inferior products has affected the benign development of the market. Consumers have little awareness of LEDs, and price and appearance are the most direct factors in choosing a product. Therefore, for the moment, the price determines the market orientation. When we choose the agent brand, we will also consider the product price, quality, and dealer support.

Market competition has entered a stage of white-hot

Yiguang Lighting Jiuxing Market General Agent Pan Xiqiao

Today, LED lighting is developing rapidly and is irreversible. For lighting manufacturers, only by adapting to the trend and keeping pace with development will they not be eliminated.

With the advancement of LED lighting technology and the decline of raw material costs, LED T5/T8 fluorescent tubes have entered the stage of market competition, and their prices have dropped from tens of yuan to even tens of yuan in the beginning of 2013. After several rounds of fierce competition, the current market tends to be clear, business profits are gradually rationalized, and the industry is moving in a healthy and orderly direction.

The LED T5/T8 fluorescent tube is currently a replacement product and is used in engineering. The selection of products by the merchants is mainly based on quality and cost performance. In the next 2-3 years, the market demand for LED T5/T8 fluorescent tubes will increase by spurt.

LED tube is currently too expensive

Gan Mingshu, Chairman of Langshi Lighting Northwest Operations Center

At present, we represent the two brands of Langshi Lighting and Shilin Lighting. Langshi Lighting has certain advantages in terms of commercial photos. The product quality is relatively stable, the price is relatively reasonable, and the consumer acceptance is high. Shilin Lighting's flagship product is a light source product, which is cost-effective and popular among consumers.

The choice of products should be adapted to the local market environment and economic level. In the Gansu market, the price of the product is the most important factor affecting sales.

At present, LED T5/T8 fluorescent tubes are not very active in the market because of the relatively high price and the price of traditional fluorescent tubes. In the future, as product technology continues to mature and the price drops, consumer acceptance will increase, and the LED T5/T8 fluorescent tube will truly enter thousands of households.

Doing a good job is the key to development

Foshan Lighting Hohhot agent Feng Zhihong

I represented Foshan Lighting, Jinling Light Source, Ouhe Lighting and other brands. These are the brands based on light source products. These brands have gaps in LED product development, price and product quality, but they are all catering to the market, so I am more optimistic about the development of these brands.

No matter which marketing model is used, “how to do the market well and how the products come to the consumers” is the key. The dealers will also sell through different sales models and adopt different pricing strategies.

In 2014, LEDT5/T8 fluorescent tube manufacturers will make different changes in product style, mode, quality, etc., and businesses will gradually make strategic plans for product sales.

Distribution channels and e-commerce channels "divide the world"

Yang Long, Deputy General Manager of Shanxi Huanghe Lighting Group and NVC Dehao Shanxi Operations Center

Our agents include NVC, Schneider, Hailing, Qihao, Rollsville, and Wenlian. Among them, I am very optimistic about the development of NVC, which has a wide brand awareness, strong comprehensive innovation ability, new ideas and models, full product allocation, fast market response, high cost performance, and after-sales peace of mind, and channel management capabilities. Strong.

As far as the current market is concerned, price is the determining factor in the sales of LED T8/T5 fluorescent tubes. LED energy-saving and environmentally friendly selling points are indeed very attractive, but the current cost of LED is still high, it is still difficult to promote and apply it in a wide range.

The current LED T5/T8 has gradually entered the field of vision in the market and is recognized by more and more consumers. However, the upstream enterprises have rushed to the top, resulting in uneven product quality and obvious price differences. However, as the market continues to mature, various industry rules have been introduced, and in the next few years, the LED market will be divided by the old lighting leader group. All competition, in the final analysis, is the reserve of capital and talent.

The rise of e-commerce will have an impact on traditional channels, but all things have advantages and disadvantages. If the e-commerce does not satisfy the wishes of the consumers, it will naturally be abandoned by the consumers. The brand image store is superior to e-commerce in terms of visual sense, product display and after-sales service. Of course, e-commerce has the advantages of low cost, convenient operation and quick operation. If the damage of the LED tube can be quickly solved in the e-commerce, the e-commerce model is also one of the dominant channels. The future channels have formed two major directions: distribution channels and e-commerce channels, and the proportion of the channel product structure of the two will be “equal to the world”.

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