[Beijing News] On February 13, 2012, MediaTek, Inc., a global leader in wireless communication and digital media IC design, today announced the third-generation smartphone solution designed for the mainstream smartphone market. – MT6575. The MediaTek MT6575 is highly integrated with the 1GHz ARM® CortexTM-A9 processor and MediaTek's superior 3G/HSPA Modem, and supports the latest Ice Cream Sandwich operating platform for Android 4.0.
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Neil Mawston, director of global wireless communications research at Strategy Analytics, a well-known market research organization, said: "We believe that the entry and mid-range smartphone market with a terminal price of less than $190 will have a strong growth momentum in the next few years. The overall mobile phone sales in this market are estimated. From 191 million units in 2012 to 551 million units in 2016, the growth will be about three times; about 75% will be sold to emerging countries.†For global operators and mobile phone manufacturers, MediaTek MT6575 Superior performance and complete solutions will help it capture the huge opportunities in the fast-growing smartphone market.
Laurence Bryant, Director of Mobile Solutions at ARM International Technology Co., Ltd. (ARM), said: "Integrating the high-performance CortexTM-A9 into multiple Android-base-related smart applications is an excellent proof of the high scalability of the ARM processor architecture. In 2011, a number of high-performance smartphones have adopted the Cortex-A9 processor, and the user experience can be significantly improved as the Coretex-A series processors are adopted by more affordable mainstream phones."
The MediaTek MT6575 supports a wide range of multimedia high-end specifications, including 720p high-resolution video playback and recording, 8 megapixel camera, and integrated Imagination Technologies - PowerVRTM SGX Series5 3D graphics processing unit (GPU) supporting up to qHD (960x540) resolution The display can enhance the competitiveness and differentiation of customers in the mainstream mainstream smartphones. MediaTek is based on industry standards and third-party testing software, and compared with other solutions of the same level. The test results show that the MediaTek MT6575 complete solution improves the efficiency of browser applications by 35%, while in online games and other popular In terms of applications, the MT6575's ultra-high performance is also leading the way in supporting 3D graphics processing response speeds, up to 20%, greatly improving the user experience. In addition, the MT6575 integrates the latest naked-view 3D processing capabilities and MediaTek's world-class digital TV platform and related technologies, enabling the MT6575 to have advanced display image processing computing technology and design capabilities. The image quality is exquisite and smooth, and the digital TV-like image is straightforward. quality.
In addition, the MT6575's highly integrated system design also enables dual card dual standby and the industry's lowest power consumption. Among them, MediaTek's unique dual card dual standby technology (Gemini V2) allows consumers to no longer worry about missing calls during data transmission (no matter which SIM card), but also supports hot swap function (Hot swap) ), allowing consumers to replace and install the SIM card without shutting down the battery.
Last year, MediaTek MT6573 successfully assisted Lenovo, a well-known mobile phone brand in mainland China, to launch the latest smartphone A60 and was selected as China Unicom's thousand-yuan smartphone. When it was launched in August last year, it triggered a sales trend, ranking first in China Unicom's thousand yuan mobile phone sales rankings for several months. MediaTek MT6575 based on 40nm CMOS technology will also continue the successful market response of the second-generation smartphone platform MT6573, and MediaTek's high-performance 3G/HSPA modem has also been certified by major 3G telecom service operators around the world.
Xie Qingjiang, general manager of MediaTek, said: "The MT6575 integrates MediaTek's consistently superior wireless communication innovations, has successfully obtained market-recognized reference designs, and complete software and hardware system solutions. We believe the MT6575 will help customers in a short time. It has a place in the mainstream smartphone market that emphasizes cost performance."
MediaTek MT6575 has been adopted by many indicators customers. A number of smartphones based on the MT6575 platform will be available at the end of the first quarter of this year.
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