The growth rate of the home appliance industry fell sharply in the first two months. The National People's Congress (NPC) representative and the general manager of Little Swan Co., Ltd. Chai Xinjian said:
"No matter how difficult it is to learn the tenacity of Japanese and Korean companies, the brand will not fall."
According to the latest data released by the National Bureau of Statistics, in January-February 2012, the output of home appliances, household refrigerators, and room air conditioners of major household appliances and consumer electronics products in China fell 5.7%, 2.9%, and 4.8%, respectively, over the same period of the previous year (cumulative). This is also the first time since February 2008 that the cumulative decline has occurred in February.
“Speed ​​is not something that we can unilaterally control. This opportunity has come, this tide has come, this high growth period has come to keep up, so in the past few years Little Swan has focused more on quantity and speed. But the industry It is impossible to continue this way, so companies must transfer quality and efficiency. This is the most fundamental idea and starting point for the transformation of the Little Swan.†At the two sessions, the National People's Congress and General Manager of the Little Swan Co., Ltd. In an interview with reporters, the Little Swan is currently accelerating its transformation. The goal is to transform the company from a high-speed operation to a smooth operation and change from a quantitative change to a qualitative change. He also stated that Chinese household electrical appliance companies should learn from the tenacity of Japanese and South Korean companies. "Their brand building is no matter how difficult it is, the brand will not fall and the brand will still be trusted by consumers."
Appliance industry growth slows down and seeks breakthrough
Due to large fluctuations in prices of bulk raw materials, appreciation of the renminbi, the domestic credit crunch, the downturn in the real estate market, the gradual withdrawal of home appliances to the countryside, and the European debt crisis, Xiaosong’s performance has declined since the third and fourth quarters of last year. Slower growth.
According to the financial report released recently by Little Swan, the net profit of Little Swan in 2011 was 453 million yuan, a year-on-year decrease of 10.57%; total revenue was 10.976 billion yuan, a year-on-year decrease of 2.20%.
In the first three quarters of last year, Little Swan’s net profit was 422 million yuan, a year-on-year increase of 9.59%, but the fourth quarter profit decline dragged down the annual results. "In the fourth quarter of last year, the entire industry was negative. In the third quarter of the fourth quarter, it was negative by 7%-8%. The downturn in the industry has not yet bottomed out." Chai Xinjian said that one of the reasons was that Shandong, Henan, and Sichuan were among the first batch. In the provinces that implement home appliances to the countryside, the pilot has ended; secondly, the old trade has also ended; “The third factor that I think is the biggest factor is the house. Everyone does not buy a house, or the house is still waiting and watching, waiting for the renovation. This effect is the greatest."
It is difficult to maintain the growth pattern that depends on the government's policies and on the growth of other industries. Little Swan needs to find an engine for sustained growth. Chai Xinjian said that Little Swan should shift from the traditional growth of relying factors to relying on the intangible advantages of brand, technology and innovation to achieve growth. “We must transform from the previous scale-oriented, speed-oriented, to invisible-based competitiveness. To promote sustained growth."
Chai Xinjian frankly stated that in terms of brand influence, product quality and management methods, Chinese household electrical appliance companies should learn from Japanese and Korean companies. “The first is their brand building, that is, no matter how difficult their brands are, the brand still receives consumers. This is very important, and the second is that there are always ways for them to face volatility and setbacks, and they can find new opportunities for growth through product innovation, company transformation, and model transformation.
Several foreign home appliance brands enter China this year
Hard times, the competition in the washing machine industry has become increasingly fierce. At the current washing machine market, Haier ranked first with a 1/4 strong market share; Little Swan followed, followed by Sanyo, Panasonic, Midea, Siemens, and Whirlpool.
Chai Xinjian said that there will be a number of foreign brands entering the domestic market this year, maintaining superior quality and leading technology so as to occupy the market. According to its introduction, Little Swan annual technical investment of up to 5% of annual income, and established a national-recognized enterprise technology centers and laboratories, has nearly 500 patents, more than 200 software copyrights.
“In 2012, Little Swan made new breakthroughs in technological innovation, and the 'heat pump type dryer' was identified by the new product technology organized by the China Light Industry Federation.†Chai Xinjian stated that its energy efficiency rating has reached EU directive A++ and above. Row dryers save more than 50% compared to electricity.
The reporter was informed that as early as 2011, the Little Swan Washing Machine Laboratory was the first in the country to obtain UL North American safety certification, and at the same time passed the British “Intertek Green Leaf Logo†certification, injecting a green environmental protection development engine. In 2010, Little Swan was awarded the first certification by the German Electrical Engineers Association for a 3,500-square-meter washing machine laboratory. In the same period, 4 of the first domestic washing machines with automatic detergent delivery technology were introduced.
The dynamic Internet of Things washing machine will be launched to the national market. The Ministry of Industry and Information Technology released the "12th Five-Year Plan for Development of the Internet of Things" last month, and proposed to complete the construction of the Internet of Things industry system in 2015. In response, Chai Xinjian stated that as early as 2010, Little Swan Washing Machine launched the world's first Internet of Things washing machine in the world and successfully landed in the US market. He also revealed that at present, Little Swan has fully mastered the docking technology between IoT washing machines and the national smart grid. Under the objective conditions mature, Little Swan IoT washing machine can be pushed to the domestic market at any time.
"No matter how difficult it is to learn the tenacity of Japanese and Korean companies, the brand will not fall."
According to the latest data released by the National Bureau of Statistics, in January-February 2012, the output of home appliances, household refrigerators, and room air conditioners of major household appliances and consumer electronics products in China fell 5.7%, 2.9%, and 4.8%, respectively, over the same period of the previous year (cumulative). This is also the first time since February 2008 that the cumulative decline has occurred in February.
“Speed ​​is not something that we can unilaterally control. This opportunity has come, this tide has come, this high growth period has come to keep up, so in the past few years Little Swan has focused more on quantity and speed. But the industry It is impossible to continue this way, so companies must transfer quality and efficiency. This is the most fundamental idea and starting point for the transformation of the Little Swan.†At the two sessions, the National People's Congress and General Manager of the Little Swan Co., Ltd. In an interview with reporters, the Little Swan is currently accelerating its transformation. The goal is to transform the company from a high-speed operation to a smooth operation and change from a quantitative change to a qualitative change. He also stated that Chinese household electrical appliance companies should learn from the tenacity of Japanese and South Korean companies. "Their brand building is no matter how difficult it is, the brand will not fall and the brand will still be trusted by consumers."
Appliance industry growth slows down and seeks breakthrough
Due to large fluctuations in prices of bulk raw materials, appreciation of the renminbi, the domestic credit crunch, the downturn in the real estate market, the gradual withdrawal of home appliances to the countryside, and the European debt crisis, Xiaosong’s performance has declined since the third and fourth quarters of last year. Slower growth.
According to the financial report released recently by Little Swan, the net profit of Little Swan in 2011 was 453 million yuan, a year-on-year decrease of 10.57%; total revenue was 10.976 billion yuan, a year-on-year decrease of 2.20%.
In the first three quarters of last year, Little Swan’s net profit was 422 million yuan, a year-on-year increase of 9.59%, but the fourth quarter profit decline dragged down the annual results. "In the fourth quarter of last year, the entire industry was negative. In the third quarter of the fourth quarter, it was negative by 7%-8%. The downturn in the industry has not yet bottomed out." Chai Xinjian said that one of the reasons was that Shandong, Henan, and Sichuan were among the first batch. In the provinces that implement home appliances to the countryside, the pilot has ended; secondly, the old trade has also ended; “The third factor that I think is the biggest factor is the house. Everyone does not buy a house, or the house is still waiting and watching, waiting for the renovation. This effect is the greatest."
It is difficult to maintain the growth pattern that depends on the government's policies and on the growth of other industries. Little Swan needs to find an engine for sustained growth. Chai Xinjian said that Little Swan should shift from the traditional growth of relying factors to relying on the intangible advantages of brand, technology and innovation to achieve growth. “We must transform from the previous scale-oriented, speed-oriented, to invisible-based competitiveness. To promote sustained growth."
Chai Xinjian frankly stated that in terms of brand influence, product quality and management methods, Chinese household electrical appliance companies should learn from Japanese and Korean companies. “The first is their brand building, that is, no matter how difficult their brands are, the brand still receives consumers. This is very important, and the second is that there are always ways for them to face volatility and setbacks, and they can find new opportunities for growth through product innovation, company transformation, and model transformation.
Several foreign home appliance brands enter China this year
Hard times, the competition in the washing machine industry has become increasingly fierce. At the current washing machine market, Haier ranked first with a 1/4 strong market share; Little Swan followed, followed by Sanyo, Panasonic, Midea, Siemens, and Whirlpool.
Chai Xinjian said that there will be a number of foreign brands entering the domestic market this year, maintaining superior quality and leading technology so as to occupy the market. According to its introduction, Little Swan annual technical investment of up to 5% of annual income, and established a national-recognized enterprise technology centers and laboratories, has nearly 500 patents, more than 200 software copyrights.
“In 2012, Little Swan made new breakthroughs in technological innovation, and the 'heat pump type dryer' was identified by the new product technology organized by the China Light Industry Federation.†Chai Xinjian stated that its energy efficiency rating has reached EU directive A++ and above. Row dryers save more than 50% compared to electricity.
The reporter was informed that as early as 2011, the Little Swan Washing Machine Laboratory was the first in the country to obtain UL North American safety certification, and at the same time passed the British “Intertek Green Leaf Logo†certification, injecting a green environmental protection development engine. In 2010, Little Swan was awarded the first certification by the German Electrical Engineers Association for a 3,500-square-meter washing machine laboratory. In the same period, 4 of the first domestic washing machines with automatic detergent delivery technology were introduced.
The dynamic Internet of Things washing machine will be launched to the national market. The Ministry of Industry and Information Technology released the "12th Five-Year Plan for Development of the Internet of Things" last month, and proposed to complete the construction of the Internet of Things industry system in 2015. In response, Chai Xinjian stated that as early as 2010, Little Swan Washing Machine launched the world's first Internet of Things washing machine in the world and successfully landed in the US market. He also revealed that at present, Little Swan has fully mastered the docking technology between IoT washing machines and the national smart grid. Under the objective conditions mature, Little Swan IoT washing machine can be pushed to the domestic market at any time.
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