LED Lighting Turns to "Competitive Value Competition"

With the improvement of efficiency, LED components can be applied to different product markets, leading the LED industry to a peak. Although the LED components have accelerated the price drop, but also stimulate the lighting application market, LED lighting market began to gradually "price competition" toward the "price competition".

According to the Industrial Economics and Trend Research Center (IEK) of the Industrial Technology Research Institute (IEK), the popularity of the LED lighting market has fallen as module prices and modular development, and the market has expanded to become a leader in the LED application industry.

General lighting and automotive lighting are the two LED application fields with the highest growth rates. LED lighting ranks among the largest in the overall market and becomes the most important driving force for the continuous growth of LED module output value. The application of large and small size backlights is relatively saturated, and there is limited future growth.

ITRI ​​estimates that the global LED lighting market will be approximately US$79 billion by 2020, and the compound growth rate will reach 45% from 2011 to 2016. The growth momentum will slow from 2016 to 2020, mainly due to the light source life of LED light sources (including modules). Since 2015, the market has become more saturated, and the overall scale has shrunk. However, the LED lighting market is moving toward digital or intelligent development, and the scale has gradually grown. It is estimated that the market will reach USD 5.8 billion by 2020.

Observing the evolution of the LED lighting market this year, research institute LEDinside believes that the gradual increase in market demand and recognition of consumers in various regions has prompted international first-line brands to accelerate their pace in price and product layout, and narrow the price gap with local brands in various regions.

The low-price strategy of these leading brands will have a strong driving effect on the market penetration rate of LED lighting, and will also increase the competitive pressure of local brands everywhere. Therefore, a virtuous cycle is gradually taking shape. The price competition in the LED lighting market has gradually moved away from the vicious stage of sacrificing product quality to reduce costs, and it has entered a truly cost-effective upgrade.

Faced with the price war for international companies to join the market, Yi Geng, chairman of Yiguang, which owns its own brand, believes that prices of many products around the world are falling, including cars, cameras, and televisions. Of course, LED lighting products are no exception. The factory launched a price war (Philips cut prices 20% push LED bulb new products), billion light will continue to follow up the price, for the price of LED lighting products, the killing will not set a stop loss point, will be extremely favorable prices to seize the market.

As the penetration rate of LED TV backlights approaches saturation and growth momentum slows down, LED lighting has become the focus of major manufacturers. The market adjustment agency estimates that LED lighting will become the largest light source in the market by 2020 and this year has begun to enter. Fast growth.