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Recently, the triple play plan that has promoted more than 10 years has finally accelerated. With the broadband speed increasing 10 times free of charge, industry insiders expect that after the implementation of triple play in China next year, China will enter the first year of Internet TV development.
Broadband
Internet speed free upgrade
Or pave the way for triple play
Recently, after the unrest of the storm of broadband access antitrust investigations, broadband users experienced a free lunch, free increase 10 times speed. Ms. Wang, who lives in Xicheng District, told reporters that her own broadband has been replaced by telecom workers to carry out the router replacement, the staff told Ms. Wang, after the replacement of broadband speed will be increased on the basis of the original 10 times, and the replacement does not charge any fees.
This reporter learned that after the replacement of broadband users can enjoy up to 30M fiber broadband free of charge. This also allows users who have consistently experienced “Turtle Speed†to sigh: “It is really a night into a new era!†The speed has soared, and it is definitely a great news for users. However, industry insiders said that increasing the speed of the Internet is a matter for telecom companies.
According to a report released by the National Information Expert Committee, as of 2010, the average rate of China’s broadband Internet access has ranked 71 in the world, which is less than one-tenth of the average level of 30 U.S. However, the average one-megabit-per-second access fee is 3-4 times the average level in developed countries. With high fees and poor service, this imbalance has not existed for a year or two.
In this regard, some commentators believe that the broadband speed increase and triple play is not unrelated. In fact, triple play has become the development trend of the Internet in the future, and implementation is only a matter of time. It is a problem that telecommunication broadband must consider now that it has stabilized its position before the fiber-to-the-home Internet. However, for ordinary users such as netizens, the decline in net fee and farewell to “Turtle Speed†are the most worth looking forward to.
Broadcast control
Platform layout is complete Internet TV ready to go
The speedup of triple play is not only reflected in the broadband upgrade, but also the release of Internet-related television specification documents and the completion of the Internet TV integrated broadcast and control platform. It also indicates that the results of triple play in 2012 will begin to show.
On October 28th, SARFT issued the No. 181 document governing Internet TV. The industry standard policies for Internet TV and the seven state-owned platforms are already available. The document issued a clear message: Let State-owned Radio and Television Media take the lead in embarking on the Sunshine Avenue of Internet TV. Industry policies escort state-owned Internet TV, and video websites and smart TVs must not run away.
On November 10, the Central Internet Television Integrated Broadcasting and Control Platform, the Central Galaxy Internet TV Integrated Operation Platform, officially passed the acceptance of the SARFT. The seven major state-owned broadcast control platforms for Internet TV have already been completed and Internet TV is ready to go.
The reporter learned that the seven Internet TV platforms that have passed the acceptance of SARFT are: CNTV, BesTV, South Media, Huada, China International Broadcasting Radio's CIBN, Hunan Broadcasting, and CNBN of Central People's Broadcasting Station - Yangguang Radio and TV Network station.
At present, CNTV's Internet TV integration broadcast control platform has been completed and the call sign is “China Internet TVâ€. CIBN's Internet TV platform will be officially launched in early December. And BesTV claims to have built a new media platform that integrates IPTV, Internet TV, mobile TV, online video, and mobile Internet across screens and terminals. The established strategic direction of China’s number is “a cloud with multiple screensâ€.
terminal
Foreign brands make efforts to push online TV new products
With the completion of the initial construction of these Internet TV platforms, major television brand manufacturers could not sit still. The well-known brand Samsung has recently announced that negotiations with Google to launch Google TV TV products have entered the final stage.
Yin Fugen, head of Samsung's television business, said that Samsung plans to launch GoogleTV TV products next year, which will be different from its competitors. It is understood that Google TV currently uses Sony's TVs and Logitech's set-top boxes. After consumers purchase, they can access Internet content on TVs and watch them, as well as special applications such as video games.
Apple, who has just emerged from the shadow of Jobs’ death, announced on the 15th of this month that it will be launched by Guilherme M. Apple TV designed by Schasiepen. According to the designer, this Apple TV is quite different from the TV set on the market. It is an interactive TV that is more interactive.
According to reports, this TV is named Apple iTV, uses a 40-inch screen, will unify Apple's iMac, iPad and iPhone as the fourth screen. Currently, Apple iTV supports Siri voice control, iCloud cloud storage support, AirPlay and HD FaceTime features. In addition, this TV also supports naked eye 3D function.
This Apple iTV uses a multi-touch screen, which can be downloaded in the Apple App Store for related applications and games, and human-computer interactive games such as cameras.
terminal
Domestic manufacturers follow up
The "cloud" concept became the main
Compared with foreign famous brands entering the Internet TV field in a high-profile manner, the recent domestic TV manufacturers have made a low profile. However, before this, first-line brands such as Skyworth, Hisense, Changhong and other domestic television industries have announced that they will launch smart TVs, and they will focus on the concept of "cloud." It is understood that some brands will be mass produced by the end of this year.
Looking at the Internet TVs launched by many brands at present, the reporter noticed that in addition to the concept of "cloud," Internet TV with multiple functions such as audio, entertainment, internet, video, etc. will be given to the future Internet industry as well as online video. The industry has a huge impact.
It is worth mentioning that once the Apple iTV is listed, its integrated functions of iPad, iPhone, iPod touch and many other Apple smart products are bound to lead the industry once again and become the flagship product of the Internet TV market.
competition
Adapt to triple play video site in hand TV
For the impact of the triple play, some people in the industry believe that online video sites will be the first to suffer. The reporter noted that the major video sites have realized this and have begun to strengthen cooperation with various TV stations.
“A few years ago, video sites were eager to clarify the difference from TV. Now there is almost no difference besides the lines that are connected behind.†At the 2011 IResearch Annual Summit held recently, Sohu’s general manager of the Video Marketing Strategy Center Cao Yongshou pointed out that with the dual-screen integration of computers and television, the audience of online video is already close to the viewers. Especially in the first-tier cities, the arrival rate of online video ties in with TV, with a coincidence rate of 74%.
"When covering young groups, television has become a supplement to online video," Cao Yongshou said. The reporter learned that, at the moment, major video sites including Sohu Video, Excited Network, and LeTV are all focusing on “Network Interaction†as a major business focus.
For example, LeTV synchronized Anhui, Tianjin, Dongfang and Shandong Four Davids to screen the “New Water Margin†and launched an in-depth network interaction with Anhui Satellite TV; Excited Network has also obtained strategic investment from Jiangsu Broadcasting and Television, and has started a network linkage model, such as Mobile phone live Jiangsu Satellite TV 3.15 party, push "If You Are the One" exclusive online version; and Sohu video and Hunan Satellite TV cooperation, synchronized broadcast of the "New Fair Princess" and many other hits.
With the announcement of the “Opinions on Further Strengthening the Management of Television Star Channels Program Management†issued by the State Administration of Radio, Film and Television, it is proposed that each star channel will be limited to seven categories of programs, such as marriage and love, etc., from January 1, 2012; The total number of broadcasts of the above types from 30 points to 10 points is also subject to stricter control.
In response to the implementation of this measure, a senior official of a video site stated that this also creates new opportunities for the interaction of the Taiwan network in the new stage, and even the supplementary linkage between the Internet and TV stations.
â— Stones from other hills
The current situation of triple play in other countries
U.S.: New Law Opens Fusion Gate
For the mixed operations of the telecommunications industry and the broadcasting and TV industry, the attitude of the US government has undergone changes from prohibition to support. The Federal Communications Commission is an independent regulatory agency in the United States that manages radio, television, and telecommunications. At present, cable companies that transmit signals through cables and optical fibers rely on their equipment advantages to enter the telephone and network markets one after another; telephone companies have begun to expand network and television services through facilities upgrades and mergers.
The differences in the services provided by companies originally belonging to different fields are getting smaller and smaller, and the "voice + video + data" integration model is becoming more and more common, and it is moving in the direction of "voice + video + data + wireless".
United Kingdom: Network convergence is an inevitable trend
In 2003, the United Kingdom established Ofcom, the new communications industry management agency, which integrates the functions of various regulatory agencies such as telecommunications, television, radio, and wireless communications, and has greatly promoted the development of network convergence industries.
Masters, head of the global joint communications business at British Telecom, said that the integration of networks such as telecommunications networks, the Internet, and radio and television networks is an inevitable trend of industrial development.
For China's triple play, he said that he and his peers have noticed that China has proposed to accelerate the triple play. He said: "China does not have a large number of obsolete technologies and equipment in the UK. It can be put in place in many ways. The triple play will greatly promote the development of China's Internet industry."
France: Triple play on the fast lane
At present, triple play has developed rapidly in France. Market research firm Pyramid pointed out in a recent report that by 2014, as French operators accelerate their investment in fiber optic networks, more than 50% of households will opt for triple play services. In addition to price advantages, convenience is another reason why consumers favor triple play services.
As long as consumers face a single operator, an invoice will be able to handle everything every month. At the same time, three-network convergence is also relatively simple for consumers' equipment requirements. Only two boxes are needed, one for connecting the Internet and the telephone line and the other for the TV.
Recently, the triple play plan that has promoted more than 10 years has finally accelerated. With the broadband speed increasing 10 times free of charge, industry insiders expect that after the implementation of triple play in China next year, China will enter the first year of Internet TV development.
Broadband
Internet speed free upgrade
Or pave the way for triple play
Recently, after the unrest of the storm of broadband access antitrust investigations, broadband users experienced a free lunch, free increase 10 times speed. Ms. Wang, who lives in Xicheng District, told reporters that her own broadband has been replaced by telecom workers to carry out the router replacement, the staff told Ms. Wang, after the replacement of broadband speed will be increased on the basis of the original 10 times, and the replacement does not charge any fees.
This reporter learned that after the replacement of broadband users can enjoy up to 30M fiber broadband free of charge. This also allows users who have consistently experienced “Turtle Speed†to sigh: “It is really a night into a new era!†The speed has soared, and it is definitely a great news for users. However, industry insiders said that increasing the speed of the Internet is a matter for telecom companies.
According to a report released by the National Information Expert Committee, as of 2010, the average rate of China’s broadband Internet access has ranked 71 in the world, which is less than one-tenth of the average level of 30 U.S. However, the average one-megabit-per-second access fee is 3-4 times the average level in developed countries. With high fees and poor service, this imbalance has not existed for a year or two.
In this regard, some commentators believe that the broadband speed increase and triple play is not unrelated. In fact, triple play has become the development trend of the Internet in the future, and implementation is only a matter of time. It is a problem that telecommunication broadband must consider now that it has stabilized its position before the fiber-to-the-home Internet. However, for ordinary users such as netizens, the decline in net fee and farewell to “Turtle Speed†are the most worth looking forward to.
Broadcast control
Platform layout is complete Internet TV ready to go
The speedup of triple play is not only reflected in the broadband upgrade, but also the release of Internet-related television specification documents and the completion of the Internet TV integrated broadcast and control platform. It also indicates that the results of triple play in 2012 will begin to show.
On October 28th, SARFT issued the No. 181 document governing Internet TV. The industry standard policies for Internet TV and the seven state-owned platforms are already available. The document issued a clear message: Let State-owned Radio and Television Media take the lead in embarking on the Sunshine Avenue of Internet TV. Industry policies escort state-owned Internet TV, and video websites and smart TVs must not run away.
On November 10, the Central Internet Television Integrated Broadcasting and Control Platform, the Central Galaxy Internet TV Integrated Operation Platform, officially passed the acceptance of the SARFT. The seven major state-owned broadcast control platforms for Internet TV have already been completed and Internet TV is ready to go.
The reporter learned that the seven Internet TV platforms that have passed the acceptance of SARFT are: CNTV, BesTV, South Media, Huada, China International Broadcasting Radio's CIBN, Hunan Broadcasting, and CNBN of Central People's Broadcasting Station - Yangguang Radio and TV Network station.
At present, CNTV's Internet TV integration broadcast control platform has been completed and the call sign is “China Internet TVâ€. CIBN's Internet TV platform will be officially launched in early December. And BesTV claims to have built a new media platform that integrates IPTV, Internet TV, mobile TV, online video, and mobile Internet across screens and terminals. The established strategic direction of China’s number is “a cloud with multiple screensâ€.
terminal
Foreign brands make efforts to push online TV new products
With the completion of the initial construction of these Internet TV platforms, major television brand manufacturers could not sit still. The well-known brand Samsung has recently announced that negotiations with Google to launch Google TV TV products have entered the final stage.
Yin Fugen, head of Samsung's television business, said that Samsung plans to launch GoogleTV TV products next year, which will be different from its competitors. It is understood that Google TV currently uses Sony's TVs and Logitech's set-top boxes. After consumers purchase, they can access Internet content on TVs and watch them, as well as special applications such as video games.
Apple, who has just emerged from the shadow of Jobs’ death, announced on the 15th of this month that it will be launched by Guilherme M. Apple TV designed by Schasiepen. According to the designer, this Apple TV is quite different from the TV set on the market. It is an interactive TV that is more interactive.
According to reports, this TV is named Apple iTV, uses a 40-inch screen, will unify Apple's iMac, iPad and iPhone as the fourth screen. Currently, Apple iTV supports Siri voice control, iCloud cloud storage support, AirPlay and HD FaceTime features. In addition, this TV also supports naked eye 3D function.
This Apple iTV uses a multi-touch screen, which can be downloaded in the Apple App Store for related applications and games, and human-computer interactive games such as cameras.
terminal
Domestic manufacturers follow up
The "cloud" concept became the main
Compared with foreign famous brands entering the Internet TV field in a high-profile manner, the recent domestic TV manufacturers have made a low profile. However, before this, first-line brands such as Skyworth, Hisense, Changhong and other domestic television industries have announced that they will launch smart TVs, and they will focus on the concept of "cloud." It is understood that some brands will be mass produced by the end of this year.
Looking at the Internet TVs launched by many brands at present, the reporter noticed that in addition to the concept of "cloud," Internet TV with multiple functions such as audio, entertainment, internet, video, etc. will be given to the future Internet industry as well as online video. The industry has a huge impact.
It is worth mentioning that once the Apple iTV is listed, its integrated functions of iPad, iPhone, iPod touch and many other Apple smart products are bound to lead the industry once again and become the flagship product of the Internet TV market.
competition
Adapt to triple play video site in hand TV
For the impact of the triple play, some people in the industry believe that online video sites will be the first to suffer. The reporter noted that the major video sites have realized this and have begun to strengthen cooperation with various TV stations.
“A few years ago, video sites were eager to clarify the difference from TV. Now there is almost no difference besides the lines that are connected behind.†At the 2011 IResearch Annual Summit held recently, Sohu’s general manager of the Video Marketing Strategy Center Cao Yongshou pointed out that with the dual-screen integration of computers and television, the audience of online video is already close to the viewers. Especially in the first-tier cities, the arrival rate of online video ties in with TV, with a coincidence rate of 74%.
"When covering young groups, television has become a supplement to online video," Cao Yongshou said. The reporter learned that, at the moment, major video sites including Sohu Video, Excited Network, and LeTV are all focusing on “Network Interaction†as a major business focus.
For example, LeTV synchronized Anhui, Tianjin, Dongfang and Shandong Four Davids to screen the “New Water Margin†and launched an in-depth network interaction with Anhui Satellite TV; Excited Network has also obtained strategic investment from Jiangsu Broadcasting and Television, and has started a network linkage model, such as Mobile phone live Jiangsu Satellite TV 3.15 party, push "If You Are the One" exclusive online version; and Sohu video and Hunan Satellite TV cooperation, synchronized broadcast of the "New Fair Princess" and many other hits.
With the announcement of the “Opinions on Further Strengthening the Management of Television Star Channels Program Management†issued by the State Administration of Radio, Film and Television, it is proposed that each star channel will be limited to seven categories of programs, such as marriage and love, etc., from January 1, 2012; The total number of broadcasts of the above types from 30 points to 10 points is also subject to stricter control.
In response to the implementation of this measure, a senior official of a video site stated that this also creates new opportunities for the interaction of the Taiwan network in the new stage, and even the supplementary linkage between the Internet and TV stations.
â— Stones from other hills
The current situation of triple play in other countries
U.S.: New Law Opens Fusion Gate
For the mixed operations of the telecommunications industry and the broadcasting and TV industry, the attitude of the US government has undergone changes from prohibition to support. The Federal Communications Commission is an independent regulatory agency in the United States that manages radio, television, and telecommunications. At present, cable companies that transmit signals through cables and optical fibers rely on their equipment advantages to enter the telephone and network markets one after another; telephone companies have begun to expand network and television services through facilities upgrades and mergers.
The differences in the services provided by companies originally belonging to different fields are getting smaller and smaller, and the "voice + video + data" integration model is becoming more and more common, and it is moving in the direction of "voice + video + data + wireless".
United Kingdom: Network convergence is an inevitable trend
In 2003, the United Kingdom established Ofcom, the new communications industry management agency, which integrates the functions of various regulatory agencies such as telecommunications, television, radio, and wireless communications, and has greatly promoted the development of network convergence industries.
Masters, head of the global joint communications business at British Telecom, said that the integration of networks such as telecommunications networks, the Internet, and radio and television networks is an inevitable trend of industrial development.
For China's triple play, he said that he and his peers have noticed that China has proposed to accelerate the triple play. He said: "China does not have a large number of obsolete technologies and equipment in the UK. It can be put in place in many ways. The triple play will greatly promote the development of China's Internet industry."
France: Triple play on the fast lane
At present, triple play has developed rapidly in France. Market research firm Pyramid pointed out in a recent report that by 2014, as French operators accelerate their investment in fiber optic networks, more than 50% of households will opt for triple play services. In addition to price advantages, convenience is another reason why consumers favor triple play services.
As long as consumers face a single operator, an invoice will be able to handle everything every month. At the same time, three-network convergence is also relatively simple for consumers' equipment requirements. Only two boxes are needed, one for connecting the Internet and the telephone line and the other for the TV.
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