Logic is a very complex category. There are many definitions and concepts in logic, but all logic studies only one thing, that is, the effectiveness of the behavior! Just like sales and marketing, in order to achieve the effectiveness of sales behavior and marketing behavior, you must have your own logic!
On the surface, many people in their most eye-catching corporate position read: "The customer is God!" "The customer is always right. If the customer is wrong, please refer to the first implementation;" "We must satisfy the consumer to the maximum extent possible." "The demand!" In fact, their principle of doing things is: "The market does not have a savior!" "The market does not believe in tears!" "The market where there is truth, lie to you is a piece!" "Or get the customer to accept, or convince The company conceded, or else walk on its own!" This is the logic of sales! This is the inevitable result of so-called explicit rules and unspoken rules.
The logic of sales is very similar to that of imperialism: consumers are like an emperor, and the seller is like a court minister. Every day they use flattery or irritability to attract the attention of the emperor. The minister firmly believes that his life and death are in the hands of the emperor. In their hands, so every day, three thousand nine hundred and thirty-three calls long live, once full fledgling, not to the emperor to make the princes, is to raise the flag to rebel! The logic of the minister is that he is neither a hypocrite nor a villain! No loyal minister nor treacherous minister, only jester! In fact, this is the root cause of the company's political proliferation.
The most confusing reality is the seller itself. After reading all the Raiders in the workplace and studying all the explicit rules and unspoken rules, it is still at a loss. Because the logic of sales is summarized as follows: Existence is the truth! The logic of sales is a logic of survival. It has nothing to do with development. With the logic of survival to solve the problem of development, the logic can only be chaotic, and the behavior is invalid!
Many people are studying the logic of marketing. They are afraid: the logic of sales is so complicated that the logic of marketing can hardly think! But on the contrary, under the guidance of the profit rule, the logic of marketing is simple and straightforward; it is completely different from the ambiguity and ambiguity of sales logic! In essence, corporate marketing is a game of resource competition. Marketers do not have to deceive and deceive themselves as sellers. The competition for resources itself is not very polite.
Do you know who is the biggest winner in the fight for the game? robber! Robber is the biggest winner! Just as every political boom, there will inevitably be the same as an iron-clad person. Successful marketing of every enterprise must achieve the redistribution of resources and must follow the gangster logic! So the logic of marketing is actually gangster logic! This may not be a gentleman or a hero. It is incompatible with the culture of advocating gentlemen and heroes in the East, but it is most effective! Many gentlemen and heroes cannot afford the robber logic of the United States: "Big Bang plus Gold Dollars," but it is undeniable that the United States is a big winner in the scramble for world resources!
The marketing logic may be robber, but it is not complicated. After reading this book, you will find that it is actually an ordinary application that cannot be used as an ordinary rule.
If you really want to achieve a leap from sales to marketing, you must abandon the embarrassing and ambiguous sales logic, and grasp the use of unspoken marketing logic - gangster logic!
On the surface, many people in their most eye-catching corporate position read: "The customer is God!" "The customer is always right. If the customer is wrong, please refer to the first implementation;" "We must satisfy the consumer to the maximum extent possible." "The demand!" In fact, their principle of doing things is: "The market does not have a savior!" "The market does not believe in tears!" "The market where there is truth, lie to you is a piece!" "Or get the customer to accept, or convince The company conceded, or else walk on its own!" This is the logic of sales! This is the inevitable result of so-called explicit rules and unspoken rules.
The logic of sales is very similar to that of imperialism: consumers are like an emperor, and the seller is like a court minister. Every day they use flattery or irritability to attract the attention of the emperor. The minister firmly believes that his life and death are in the hands of the emperor. In their hands, so every day, three thousand nine hundred and thirty-three calls long live, once full fledgling, not to the emperor to make the princes, is to raise the flag to rebel! The logic of the minister is that he is neither a hypocrite nor a villain! No loyal minister nor treacherous minister, only jester! In fact, this is the root cause of the company's political proliferation.
The most confusing reality is the seller itself. After reading all the Raiders in the workplace and studying all the explicit rules and unspoken rules, it is still at a loss. Because the logic of sales is summarized as follows: Existence is the truth! The logic of sales is a logic of survival. It has nothing to do with development. With the logic of survival to solve the problem of development, the logic can only be chaotic, and the behavior is invalid!
Many people are studying the logic of marketing. They are afraid: the logic of sales is so complicated that the logic of marketing can hardly think! But on the contrary, under the guidance of the profit rule, the logic of marketing is simple and straightforward; it is completely different from the ambiguity and ambiguity of sales logic! In essence, corporate marketing is a game of resource competition. Marketers do not have to deceive and deceive themselves as sellers. The competition for resources itself is not very polite.
Do you know who is the biggest winner in the fight for the game? robber! Robber is the biggest winner! Just as every political boom, there will inevitably be the same as an iron-clad person. Successful marketing of every enterprise must achieve the redistribution of resources and must follow the gangster logic! So the logic of marketing is actually gangster logic! This may not be a gentleman or a hero. It is incompatible with the culture of advocating gentlemen and heroes in the East, but it is most effective! Many gentlemen and heroes cannot afford the robber logic of the United States: "Big Bang plus Gold Dollars," but it is undeniable that the United States is a big winner in the scramble for world resources!
The marketing logic may be robber, but it is not complicated. After reading this book, you will find that it is actually an ordinary application that cannot be used as an ordinary rule.
If you really want to achieve a leap from sales to marketing, you must abandon the embarrassing and ambiguous sales logic, and grasp the use of unspoken marketing logic - gangster logic!
Transformer Electric Energy Meter Co., Ltd. , http://www.nswatermeter.com