Bai'anju Luohu Store is located in the Bagualing Industrial Zone of the building materials decoration business circle. Within 10 minutes' drive, there are three markets where lighting businesses are concentrated. Home Furnishings Building Materials City tastes another home lighting city, Tianbei four road decoration street, three There are about 150 lighting dealers in the market.
According to the reporter's investigation in the Bai'anju Luohu store, the price of lamps and lanterns is generally 20-40% higher than the actual transaction price of the traditional market. For example, Philips 5W energy-saving lamps are more than 4 yuan higher than the traditional market, and a 22W brand ceiling lamp is more than a dozen yuan. .
The reporter visited some lamps and lanterns merchants in the traditional market. Most of them said that the influence of building materials supermarkets on traditional markets is there, but there is no obvious pressure. After all, traditional market lighting products have advantages in price and category. According to Lei Jun, the owner of Shenzhen fashion lighting, under normal circumstances, the sales price of supermarket lamps is higher than that of the traditional market, but the supermarket sales price is lower than the traditional market, which has caused us to lose a lot of customers. (Long Qibin)
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