Japan's well-known semiconductor supplier ROHM Co., Ltd. has started online sales on its official website, aiming to increase the turnover of non-Japanese companies centered on Chinese companies from 30% to 40%. Roma hopes to attract Chinese customers by using online sales to easily and easily purchase samples.
The online sales platform used by ROHM is China's professional component online ordering website - Right IC. On this platform, in addition to purchasing products from Roma, it also purchased products from OKI SEMICONDUCTOR, a company owned by Roma. In addition to supporting cash payment and China UnionPay, Right IC platform can also support multiple payment methods such as Alipay, Quick Cash and other third-party payment, and can provide invoices. In addition, a link to Digi-key, RS, and chip1stop is also available on Rom's official website.
ROHM has established five new branches in Chengdu, Xi'an, Wuhan, Chongqing, and Changchun in 2010 to strengthen its business operations in China. Online sales can not only meet the needs of customers and retail customers in small quantities, but customers can also purchase samples more easily when selecting products. If customers have problems with the merchandise, both before and after the purchase, the mail can be used for consultation. ROHM will answer them by email.
Since ROHM’s official website traffic increased by nearly 2 times compared with the previous year, ROHM has increased its efforts in network promotion. For example, it will hold a universal IC activity for RSD to participate in the raffle iPad2, which will end at July 29. In addition, ROHM’s product introduction topics are also available on 21IC Online. Roma expects to increase brand awareness and sales in China through this series of online promotions.
The online sales platform used by ROHM is China's professional component online ordering website - Right IC. On this platform, in addition to purchasing products from Roma, it also purchased products from OKI SEMICONDUCTOR, a company owned by Roma. In addition to supporting cash payment and China UnionPay, Right IC platform can also support multiple payment methods such as Alipay, Quick Cash and other third-party payment, and can provide invoices. In addition, a link to Digi-key, RS, and chip1stop is also available on Rom's official website.
ROHM has established five new branches in Chengdu, Xi'an, Wuhan, Chongqing, and Changchun in 2010 to strengthen its business operations in China. Online sales can not only meet the needs of customers and retail customers in small quantities, but customers can also purchase samples more easily when selecting products. If customers have problems with the merchandise, both before and after the purchase, the mail can be used for consultation. ROHM will answer them by email.
Since ROHM’s official website traffic increased by nearly 2 times compared with the previous year, ROHM has increased its efforts in network promotion. For example, it will hold a universal IC activity for RSD to participate in the raffle iPad2, which will end at July 29. In addition, ROHM’s product introduction topics are also available on 21IC Online. Roma expects to increase brand awareness and sales in China through this series of online promotions.
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