Popular TV set off 4K Internet TV popular storm

Discounted prices for the entire Internet TV industry and the popularity of 4K Internet TV storms have become popular all over the country. At 10 o'clock in the morning on December 22, popular TV was popular at the official mall and Vipshop. 55K, 49K, and 43K of popular 4K Internet TVs were priced at 2,799 yuan, 2,299 yuan and 1,799 yuan, respectively, which basically plunged the industry's reserve price and caused strong industry shock.


In the afternoon of the same day, at the "Big @FUN Splendor - 2016 Resource Conference and Popular TV Guangzhou Public Meeting" held in Guangzhou, the popular vice chairman and CEO Zhou Can was announced. As of that day, popular in the TV release within 10 days, popular The amount of bookings for the two channels of TV official shop (shop.fun.tv) and VIP Club website has reached 120,000, creating the miracle of the industry's first appointment.

Ultra-dimensional ecology, consumers are most worth buying internet TV

On December 10th, five leading companies of Chaowei Ecology - Oriental Pearl, Mega, Popular, Haier, and Gome held the "Feng Feng - Popular TV Product Launch Conference" in Shanghai, releasing 55, 49, and 43 three 4K Internet TV models, priced at 2799 yuan, 2299 yuan and 1799 yuan, with the price of counterattack on the entire Internet TV industry, set off a popular storm of 4K Internet TV. On December 22nd, the popular TV set landed in Guangzhou and held the "Big @FUN Splendor - 2016 Popular Internet Resources Conference and Popular TV Guangzhou Public Meeting" and once again made a stunning appearance.

Popular Vice Chairman and CEO Zhou Can, popular CMO Yu Lihong attended the popular web resource conference of the day and popular TV listing.

The popular TV that will be launched in Guangzhou will use the industry's top Samsung, LG original 4K display, embedded MStar TV chip, to adopt the world's first integrated board design, reflecting the minimalist, intelligent design ideas, equipped with the Oriental Pearl OTT licenses and mass content are designed and manufactured by the only listed company in the domestic LCD TV ODM field. It is the pinnacle of domestic Internet TV.

Vice President and CEO Zhou Can said: “In September this year, five leading companies in the industry, Oriental Pearl, Mega, Popular, Haier, and Gome, jointly created the ultra-dimensional ecology that shocked the industry, with a unique dual-tier equity structure, The top companies in the company have gathered together to form a joint force, and professionals have done professional things, which has made it possible for 4K internet TVs to become truly popular.Orient Pearl owns the industry's largest copyright database of OTT content and ten years of experience in living room content operations; In the LCD TV manufacturing field, we have been working hard for 10 years, manufacturing LCD TVs for 40 million households worldwide, and we have the leading manufacturing design capabilities. Together with our decade-long experience in video playback technology and Internet video operations, we have been meticulously researching and manufacturing the popular TVs. It will become the most worthy consumer internet TV in the domestic market."

Minimalist and intelligent, Internet TV for family use

In terms of hardware, popular TV uses the industry's top Samsung, LG original imported 4K panels, coupled with advanced backlight module technology, clear picture quality, rich colors, restore the truth. The industry's top motion compensation technology can effectively eliminate image smearing and is particularly good for dynamic images. 1400:1 static contrast, 60Hz screen refresh rate and 6ms response time, performance parameters in the entire 4K Internet TV industry at a high level.

In terms of the interactive interface, popular TV has adopted FunUI, which is developed by itself. It is based on simplicity and ease of use and provides users with a comfortable control experience. Simple interface style, remove all interference information, entrance content WYSIWYG, with domestic exclusive cross control mode, up and down, left and right, 5-key blind operation, use arbitrary, is a learning cost is zero, a family can use 4K Internet TV.

FunUI features functional design centered on family scenes. On-demand + carousel combination, with the remote control language control, voice search, dialect recognition capabilities, so that users get the content more convenient, faster, the content of the path to the industry's shortest. Built-in TV optimization master, a key to solve the problem. More intimate is that the popular TV can be directly connected with the mobile phone to achieve remote control and help parents solve TV problems. Mobile phone remote control, one-click installation applications, mobile phone voice and other features, everywhere reflect the people-oriented, simplifying the design concept.

In terms of content, the popular TV has fully connected the huge content library of 1.5 billion yuan invested by Oriental Pearl every year. It highlights the characteristics of “single broadcast, first broadcast, and live broadcast” and brings the advantages of SMG Group in terms of PGC to the extreme. In the movie section, Oriental Pearl and Hollywood's top 7 companies have reached a strategic cooperation with top domestic and international production companies. The coverage of domestic cinema movies is as high as 90%. Among them, there are 90 films in the history of the movie before the box office. The top 100 movies in the box office in 2015 also exceeded 90, making it the largest movie-on-demand platform on TV. Children's animation section, the introduction of Disney, Nick animation, and other top five world brands, bringing together the top IP, is the first brand of children's animation in the TV. The sports section boasts full Premier League copyrights. At the same time, there are nearly 3000 high-end sports events such as football, kickboxing, tennis, racing, and CBA each year. The documentary section is a collection of first-rate documentary copyrights represented by SMG and Continental Bridge. At the same time, it has introduced six world-famous documentary brands such as the BBC and History Channel, and nearly 10,000 episodes of HD documentary programs to meet the needs of all family members.

Popularity sells, will 4K popularity storm carries on to the end

Zhou Can, the vice president of the fashion industry, said: “Popular TV is done for fans around the world. It is tailor-made for an old and young person. It is the first Internet TV that a real family can use. It is also the perfect crystallization of Chaowei Ecology. One of the best 4K screens, the development of a best-used UI, access to one of the industry's largest copyright libraries for OTT content, and spending the money in the most expensive places will definitely bring down the price of 4K Internet TV. Entering millions of households."

The three 4K Internet TVs popular in TV broke through the industry's reserve price, pulled the price of 4K Internet TV to the lowest point in the industry, received enthusiastic enthusiasm from consumers, and set off a storm of popularity of 4K Internet TV.

According to the data previously released by Ovid Cloud Network, in 2014, 4K national television sales were 6.26 million units, and the market penetration rate was only 14%. It is expected that the sales volume in 2015 will reach 14.84 million units, and the market penetration rate will be 32%; in 2016, the sales volume will reach 20 million units. Permeability 43%. It is expected that the penetration rate of 4K TV market will exceed 80% by 2020. Insiders pointed out that the popularization of 4K Internet TV initiated by popular television will rapidly increase the market penetration rate of 4K TV and bring the 4K era to the forefront.

Popular TV has officially opened appointments in the popular TV official mall and Vipshop on December 10th and December 18th respectively, and on December 22nd it is open to purchase at the popular TV official website and the Vipshop website. In terms of after-sales service, we promise that we will only change if we do not repair within 180 days

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