As everyone guessed, LeTV officially announced a new super TV featuring "qu" at the super-qualifier conference on the 12.22th. However, what people did not expect was that a total of two new products were released this time. Is the price of 12,999 yuan from the fourth generation of super TV Max70 (2D Edition 12999/3D Edition 14,999 yuan) and 65 inches curved TV Max65 Curved (the first project Commemorative Edition 6,999 yuan). After the Super Series 3 was released on the 24th of September in Hong Kong, it was less than 3 months. The Super Series 4 Super TV of the 4th Series was so unguarded that it broke into the fans' vision.
Related Products:
Music as the Max65 Curved Commemorative Edition TV 6999 yuan Start Click to buy (January 19 on sale)
LeTV Max70 TV 2D Edition 12999/3D Edition 14999 Start Click to buy (December 29 on sale)
Super 4 series of basic hardware architecture interpretation
The flagship mobile phone hardware configuration first-line Harman Kardon sound system split design
Before we can interpret the new 4 series of new products for everyone, we first preview the approximate configuration of the next two new models. The reason why it was not designated as the Super Series 3 was probably because the fourth-generation Super TV used a completely new hardware architecture. For example, the new MaX70 and Max65 Curved all have Qualcomm APQ8094 SOC's standard hardware architecture. This SOC is The famous Snapdragon 810 series has a true eight-core configuration with quad-core 1.8GHz high-frequency A57+ quad-core A53 architecture CPU, GPU Adreno 430, native support for HEVC video decoding and 4K output.
The Snapdragon 810 is not outdated even in today's smart phones. The phones that are configured include LeTV's own Super Mobile Phone MAX, Le 1 PRO, Xiaomi Note PRO, Moto X, etc., all of which are all new phones launched in the recent year. High-end mobile phones do not have the standard 4GB RAM. The hardware architecture of the LeTV 4 Series TV can be called the top level of today's smart TVs.
On the other hand, the difference of the Ultra 4 Series is that it adopts a "split type" design. It also integrates hardware components into the SoundBar, and uses a Super link cable to handle the data processing and signal transmission between the host computer and the TV. In the audio section, LeTV invited Harman Kardon, an internationally renowned luxury audio brand. The sound system SoundBar consists of two silk film tweeters and four ferrite magnets. The bass is 6.5 inches and 80 watts. The ultra-high power, after careful training by Harman's professional team, this set of sounds is unforgettable in the live experience.
The above are the new Max70 and Max65 Curved common configurations. The difference is that the Max70 uses a 70-inch 4K panel from Sharp's tenth-generation SDP plant. The color gamut is as high as NTSC 85% (the entry color value of the TV is about 74%). The 3D version does not flash. 3D imaging.
Max65 Curved is a Samsung 4000R curvature of the 65-inch curved LCD panel, true 4K three-color RGB panel, with 78% NTSC color gamut coverage. Both new products also use the Novatek 72324 motion processing chip. In terms of image quality processing technology, Super 4 and Super 3 use the 4th generation image processing engine MACE-PRO4.
Preferential price configuration
LeTV's new product competition until Sharp, Samsung
For Internet brands, the most controversial point is certainly the price, but there is no other Internet competing product that LeTV is starting to compete with Sharp Samsung in the same game. Let's look at the 70-inch flat-panel TV. The panel comes from Sharp. Let's pull it directly from Sharp.
Currently, Sharp sells 70-inch 4K TVs with 70UE20A/70UF30A/70UD30A/70UD10A/70UG30A/70XU30A as the main force. The first three models basically belong to the entry-level model, and the price span is between 1,200-16,000 yuan, but you want to experience Sharp's At least the image quality needs to support intelligent light control, UD10 with Sharp 4K-MEP engine and THX Display certification, and the average price of this model is about 20,000 yuan, as there is such a high-end configuration XU30A (8K resolution four-color The 4K model is currently divided into Sharp's 4K lineup. The price is close to 40,000, and ordinary consumers think about it.
LeTV's Super 4 Max70 panel is from Sharp's tenth generation line. It basically doesn't have the panel specification gap with the model of UE20A/UF30A, plus Sharp's low-end machine doesn't have a bit of housekeeping quality processing technology. In the entry-level products, there is no obvious difference in the picture quality between the two brand TVs. What about other aspects? Sharp's dual-core comparison music as Max70 Snapdragon 810? Comparison of plastic casing Max metal body? 30P HDMI1.4 contrast music as Max70 HDMI2.0? LeTV can lead the smart TV operating system for several years and the advantages of exclusive film source, the same price, excluding the brand keen outside Max70 placed in front of the Sharp entry-level competitiveness is very abundant.
Not to mention the addition of Harman Kardon Audio's blessing, Jingdong search Harman's theater you will see similar configuration SoundBar asking price 10,000 yuan, of course, I admit that ultra-thin 100 watt bass unit and 4 midrange, 4 high pitch unit SoundBar Better than music Max70 standard better, but the price can also sell a few thousand dollars for a half-price discount, Max this set of audio is already a luxury accessories category for television.
As for the curved TV, the 65-inch 4K curved TV is arranged in ascending order according to the selling price. The lowest price of the Jingdong market is the Hisense X800, and the price is 11999 yuan. The price of the LeTV 6999 is almost half price, and the Samsung panel's own 65-inch surface is 14,000 yuan. . The same Max65 Curved comes standard with a thousand-character Harman Kardon stereo, and the price/performance advantage is not overly described.
Of course, if you pay attention to the description of LeEmot Mall, you will find that the Max65 Curved that was launched in January is actually a commemorative edition of the project, and it is not known whether the official version will continue to have a price position of 6,999 yuan. After all, it is already higher than the same size Super 3 Max65. Cheap (8499 yuan), so the final price will exceed the threshold of 8500 yuan will be very delusional space. In this regard, our proposal is that if you want to buy early, you can buy a project commemorative version is undoubtedly made a fortune.
Sudden surface is open hanging? Don't worry, the surprise is still behind
In the 16th year, LeTV took down the top 5 TV shipments. Will QD TV be launched at the beginning of the year?
At the end of the article, we simply talked about LeTV's "new machine". In today's Internet TV brands, LeTV has become a TV brand down to 40 to 120 users in the full-size segment in the Super 3 era, and even said many Brands that have worked in the TV industry for decades have not yet come up with LCD TVs with a size of more than 100 inches. Clearly, LeSu's panel supply chain resources have been fully demonstrated in this full-size lineup.
At the conference yesterday, LeTV took the high-profile appearance of the curved TV and re-embarked on top of the Internet brand's most complete product lineup. At present, there is no other brand new to launch curved TV, even the million-level high-end TV like the Max65 and Max70. Dabble. On the one hand, it may be the supply chain's ability to limit, and on the other hand, it is not unrelated to the user base. Wearing a new born Internet brand "aura" is not everybody dare to put the product into a million-dollar market to go with the domestic three or even Joint venture big market for the market.
From the launch of Super 3 to the arrival of the surface on the 12.22 day, LeTV’s TV product line also ushered in a milestone event. LeTV subscribes for 349 million TCL shares at HK$6.5 per share, and LeTV will hold approximately 20% of TCL Multimedia’s shares. . LeTV founder Jia Yueting once stated in public that "The cooperation with TCL is an important strategic move of LeTV's ecological openness. LeTV hopes to use TCL's powerful upstream production capacity of 8.5 generation line and the global supply chain to provide capabilities to accelerate LeTV's ecological openness and music. The process of globalization.†At present, TCL is the only TV brand in China that integrates panel supply, TV design, production and terminal sales. The panel supply and foundry production are problems that LeTV urgently needs to overcome. If these two kinds of solutions can be resolved through cooperation with TCL, 16 million LeTV sales targets will have a better chance in 16 years. We must know that this 6 million figure will bring LeTV into the top five TV sales brands in China.
Looking at the TCL 2015 product line, you will find that curved TVs have a very high proportion of products, and a large number of curved TV series such as the H9600, H8800, A980, and A920 covers from 5,999 yuan to over 15,000 yuan in high-end models, and the number of curved TV models and markets Occupancy higher than other brands in the country, in the era of so vigorous promotion of curved TV background share of TCL, LeTV's short-term intentions should be a good guess, which is why you can quickly launch the surface, Harman Kardon audio (TCL H9700, The H8800 flagship models all use Harmonic's sound system level.
In addition, Liang Jun revealed that during the upcoming CES, there are other new display technology products waiting to be announced. If it is related to the TCL industry chain, how likely is the high color gamut quantum point? â–
Related Products:
Music as the Max65 Curved Commemorative Edition TV 6999 yuan Start Click to buy (January 19 on sale)
LeTV Max70 TV 2D Edition 12999/3D Edition 14999 Start Click to buy (December 29 on sale)
Super 4 series of basic hardware architecture interpretation
The flagship mobile phone hardware configuration first-line Harman Kardon sound system split design
Before we can interpret the new 4 series of new products for everyone, we first preview the approximate configuration of the next two new models. The reason why it was not designated as the Super Series 3 was probably because the fourth-generation Super TV used a completely new hardware architecture. For example, the new MaX70 and Max65 Curved all have Qualcomm APQ8094 SOC's standard hardware architecture. This SOC is The famous Snapdragon 810 series has a true eight-core configuration with quad-core 1.8GHz high-frequency A57+ quad-core A53 architecture CPU, GPU Adreno 430, native support for HEVC video decoding and 4K output.
LeTV Max70, Max65 Curved Standard Snapdragon 810 Processor
The Snapdragon 810 is not outdated even in today's smart phones. The phones that are configured include LeTV's own Super Mobile Phone MAX, Le 1 PRO, Xiaomi Note PRO, Moto X, etc., all of which are all new phones launched in the recent year. High-end mobile phones do not have the standard 4GB RAM. The hardware architecture of the LeTV 4 Series TV can be called the top level of today's smart TVs.
Another upgrade of the Ultra 4 Series lies in split design and Harman audio
On the other hand, the difference of the Ultra 4 Series is that it adopts a "split type" design. It also integrates hardware components into the SoundBar, and uses a Super link cable to handle the data processing and signal transmission between the host computer and the TV. In the audio section, LeTV invited Harman Kardon, an internationally renowned luxury audio brand. The sound system SoundBar consists of two silk film tweeters and four ferrite magnets. The bass is 6.5 inches and 80 watts. The ultra-high power, after careful training by Harman's professional team, this set of sounds is unforgettable in the live experience.
Super 4 Max70 Panel from Sharp Tenth Generation Line
The above are the new Max70 and Max65 Curved common configurations. The difference is that the Max70 uses a 70-inch 4K panel from Sharp's tenth-generation SDP plant. The color gamut is as high as NTSC 85% (the entry color value of the TV is about 74%). The 3D version does not flash. 3D imaging.
65-inch surface is the Samsung panel from the largest camp of LED surface
Max65 Curved is a Samsung 4000R curvature of the 65-inch curved LCD panel, true 4K three-color RGB panel, with 78% NTSC color gamut coverage. Both new products also use the Novatek 72324 motion processing chip. In terms of image quality processing technology, Super 4 and Super 3 use the 4th generation image processing engine MACE-PRO4.
Preferential price configuration
LeTV's new product competition until Sharp, Samsung
For Internet brands, the most controversial point is certainly the price, but there is no other Internet competing product that LeTV is starting to compete with Sharp Samsung in the same game. Let's look at the 70-inch flat-panel TV. The panel comes from Sharp. Let's pull it directly from Sharp.
70-inch 4K model sold by Sharp TV
UE20A quality technology
Compared to the XU30A, Sharp's entry-level quality technology is not the same
Currently, Sharp sells 70-inch 4K TVs with 70UE20A/70UF30A/70UD30A/70UD10A/70UG30A/70XU30A as the main force. The first three models basically belong to the entry-level model, and the price span is between 1,200-16,000 yuan, but you want to experience Sharp's At least the image quality needs to support intelligent light control, UD10 with Sharp 4K-MEP engine and THX Display certification, and the average price of this model is about 20,000 yuan, as there is such a high-end configuration XU30A (8K resolution four-color The 4K model is currently divided into Sharp's 4K lineup. The price is close to 40,000, and ordinary consumers think about it.
Ten thousand yuan 4K TV new machine is still using non-60P HDMI2.0 interface
LeTV's Super 4 Max70 panel is from Sharp's tenth generation line. It basically doesn't have the panel specification gap with the model of UE20A/UF30A, plus Sharp's low-end machine doesn't have a bit of housekeeping quality processing technology. In the entry-level products, there is no obvious difference in the picture quality between the two brand TVs. What about other aspects? Sharp's dual-core comparison music as Max70 Snapdragon 810? Comparison of plastic casing Max metal body? 30P HDMI1.4 contrast music as Max70 HDMI2.0? LeTV can lead the smart TV operating system for several years and the advantages of exclusive film source, the same price, excluding the brand keen outside Max70 placed in front of the Sharp entry-level competitiveness is very abundant.
Harman Kardon is a luxury brand with a portable audio system starting at RMB 10,000 and TV audio.
Not to mention the addition of Harman Kardon Audio's blessing, Jingdong search Harman's theater you will see similar configuration SoundBar asking price 10,000 yuan, of course, I admit that ultra-thin 100 watt bass unit and 4 midrange, 4 high pitch unit SoundBar Better than music Max70 standard better, but the price can also sell a few thousand dollars for a half-price discount, Max this set of audio is already a luxury accessories category for television.
Order of 65-inch curved TV (the first one is 55 inches, Jingdong database error)
As for the curved TV, the 65-inch 4K curved TV is arranged in ascending order according to the selling price. The lowest price of the Jingdong market is the Hisense X800, and the price is 11999 yuan. The price of the LeTV 6999 is almost half price, and the Samsung panel's own 65-inch surface is 14,000 yuan. . The same Max65 Curved comes standard with a thousand-character Harman Kardon stereo, and the price/performance advantage is not overly described.
Max65 Curved Commemorative Edition starting at 6999 yuan
Super 3 Max65 price starts at 8499 yuan
Of course, if you pay attention to the description of LeEmot Mall, you will find that the Max65 Curved that was launched in January is actually a commemorative edition of the project, and it is not known whether the official version will continue to have a price position of 6,999 yuan. After all, it is already higher than the same size Super 3 Max65. Cheap (8499 yuan), so the final price will exceed the threshold of 8500 yuan will be very delusional space. In this regard, our proposal is that if you want to buy early, you can buy a project commemorative version is undoubtedly made a fortune.
Sudden surface is open hanging? Don't worry, the surprise is still behind
In the 16th year, LeTV took down the top 5 TV shipments. Will QD TV be launched at the beginning of the year?
At the end of the article, we simply talked about LeTV's "new machine". In today's Internet TV brands, LeTV has become a TV brand down to 40 to 120 users in the full-size segment in the Super 3 era, and even said many Brands that have worked in the TV industry for decades have not yet come up with LCD TVs with a size of more than 100 inches. Clearly, LeSu's panel supply chain resources have been fully demonstrated in this full-size lineup.
LeTV's product lineup
At the conference yesterday, LeTV took the high-profile appearance of the curved TV and re-embarked on top of the Internet brand's most complete product lineup. At present, there is no other brand new to launch curved TV, even the million-level high-end TV like the Max65 and Max70. Dabble. On the one hand, it may be the supply chain's ability to limit, and on the other hand, it is not unrelated to the user base. Wearing a new born Internet brand "aura" is not everybody dare to put the product into a million-dollar market to go with the domestic three or even Joint venture big market for the market.
From the launch of Super 3 to the arrival of the surface on the 12.22 day, LeTV’s TV product line also ushered in a milestone event. LeTV subscribes for 349 million TCL shares at HK$6.5 per share, and LeTV will hold approximately 20% of TCL Multimedia’s shares. . LeTV founder Jia Yueting once stated in public that "The cooperation with TCL is an important strategic move of LeTV's ecological openness. LeTV hopes to use TCL's powerful upstream production capacity of 8.5 generation line and the global supply chain to provide capabilities to accelerate LeTV's ecological openness and music. The process of globalization.†At present, TCL is the only TV brand in China that integrates panel supply, TV design, production and terminal sales. The panel supply and foundry production are problems that LeTV urgently needs to overcome. If these two kinds of solutions can be resolved through cooperation with TCL, 16 million LeTV sales targets will have a better chance in 16 years. We must know that this 6 million figure will bring LeTV into the top five TV sales brands in China.
TCL H8800 with Harman Caton Audio
Looking at the TCL 2015 product line, you will find that curved TVs have a very high proportion of products, and a large number of curved TV series such as the H9600, H8800, A980, and A920 covers from 5,999 yuan to over 15,000 yuan in high-end models, and the number of curved TV models and markets Occupancy higher than other brands in the country, in the era of so vigorous promotion of curved TV background share of TCL, LeTV's short-term intentions should be a good guess, which is why you can quickly launch the surface, Harman Kardon audio (TCL H9700, The H8800 flagship models all use Harmonic's sound system level.
In addition, Liang Jun revealed that during the upcoming CES, there are other new display technology products waiting to be announced. If it is related to the TCL industry chain, how likely is the high color gamut quantum point? â–