Near the Spring Festival, the reporter saw in the major home appliances stores in Guangzhou, many domestic and foreign brands are vigorously reducing prices, some foreign brands 42-inch LED TV prices fell more than 20%, domestic prices of the same size products have fallen below the 9,000 mark, The decline is nearly 30%.
The main reason for the increasing price of LED TVs is the rapid decline in the price of LED backlight modules. According to Displaysearch's survey report, the price of 40-inch LED backlight module in the fourth quarter of 2008 was more than $1,000, and in January this year, its price has dropped to 436 US dollars, a drop of more than 100%. The price difference with the same size ordinary LCD module At $100, it is expected that by the end of 2010, the spread between the two sides will fall to less than $20.
For domestic color TV enterprises, it is similar to the previous one in the LCD TV field because of the lack of core and less screen. At present, domestic LED TV manufacturers are also subject to foreign LED backlight module enterprises in the upstream of the industrial chain.
With the continuous improvement of the LED backlight industry chain, production costs and sales prices will continue to decrease.
At the end of last year, in addition to plans to expand five liquid crystal module production lines, the funds raised by Hisense Electric's additional issuance will also support the construction of five backlight module production lines, all using LED backlight technology.
Skyworth began to lay out LEDs three years ago, and now all modules under 37 inches are self-produced. Yang Dongwen, executive director of Skyworth Group, pointed out that the most realistic LED-backlit LCD TV will concentrate on LED TV in 3-5 years. It is estimated that the total LED TV produced by the company in 2010 will be 2 million units. In addition, the upstream, packaging, chip design and epitaxial sections of the LED industry chain will also be involved to ensure the integrity of the supply chain, but the way of intervention has not yet been determined.
Mu Gang, vice president of Konka Group, said earlier that the five LED production lines built by Konka will be put into operation in March this year. With the increase of independent production capacity, Konka LED TV prices are expected to drop by nearly 30%.
Yu Liangxing, general manager of Aowei Consulting, believes that with the increase in the number of LED TVs, after the realization of large-scale production, raw materials, production costs, etc. are expected to further reduce, the overall price is expected to continue to decline.
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