Lynx box, millet box, Skyworth box... Nowadays, families without TV boxes are really rare. As the most convenient tool for television access to the Internet, TV boxes now face the direct competition of “brother products†and Internet TV. In the market, there has been a relative “surplus†situation. In recent months, TV box sales Showing a downward trend.
Do you still want to choose a TV box? In the context of the increasing popularity of Internet TV, the answer varies from person to person. The “big data†of market research will tell you what kind of TV box is most popular.
Status: Excess TV Boxes
Two or three years ago, in the wave of television access to Internet TV, compact TV boxes could be used to network older, disconnected TV sets, making them very convenient to use, so the box market was "big and fast." This is also referred to within the industry as an OTT (Over the Top) box, ie, a box that bypasses the operator's traditional business.
Two or three years of concentration broke out, TV boxes appeared "surplus" situation. Take the case of the two box survey reports recently released by the market research company Ovid Cloud Network. The report in May shows that the sales volume of OTT Box online was 497,000 units, a decrease of 8.8% from the previous month, and online sales of 110 million yuan, a year-on-year decrease. 6.9%; and the online monitoring data in the last week of June showed that the sales of OTT boxes for the week were 95,000 units, a decrease of 37.8% compared with the previous period, and the sales amount was 0.22 billion yuan, a decrease of 35.9% from the previous quarter.
After sub-branding, sales of Android boxes decreased by 6.8% from the previous quarter, and sales of Alibaba Cloud Box dropped by 10.3% month-on-month. Of course, the performance of different brands and boxes has risen and fallen in different periods. However, from the overall trend, TV boxes do indeed start to “surplusâ€. ", and the brand concentration is strengthening, more and more moving forward brand.
Cause Analysis
1, part of the box into the Internet TV
Wang Chuan, the person in charge of Xiaomi TV, once analyzed the difference between the TV box and the Internet TV to the Yangcheng Evening News reporter. Compared to the TV box, the Internet TV with the built-in networking module is functionally the same as the box, but it can be equipped with a higher-performance built-in chip. TV boxes have advantages in terms of convenience.
Today's Internet TV market, whether it is Hisense, Skyworth, TCL, Konka and other traditional TV brands, is still alive with the millet, music, and even the rise of the new popular, micro whale, storm, see the new army, etc. At the same time both TV box and Internet TV. At present, there are few televisions that cannot be connected to the Internet. Under this situation, it is not difficult to understand the oversupply of TV boxes and the decline in sales.
2. Increased content that requires payment
Last year, the television box market once carried out a centralized rectification, mainly to clean up the content and the process was not compliant. Subsequently, the visual content of the TV box was somewhat constrained, especially the strengthening of copyright management. At the consumer level, it means that the content of the charge starts to increase, and some exciting content must be paid; some boxes are associated with different Internet broadcast control platforms, and different contents need to be paid separately.
Strictly speaking, "There is no free lunch in the world," and subscription fees are also a means of copyright protection. However, for the mainland China market, which is still in the “price-sensitive†stage, how much it charges affects viewership enthusiasm.
3, cottage box full of them
According to the relevant regulations of the state, TV boxes need to be approved by seven Internet TV broadcast control platforms before they can access content playback, and they also qualify for listing. However, in Taobao and other online stores, some cottage boxes with insufficient quality and non-compliant processes flood the market, often playing unrealistic slogans such as lifetime free and massive resources. "Frozenness" has caused the "image" of the box to be disturbed, and to some extent it has also confused consumers.
link
Big data tells you how to choose the box
A see price
According to market research firm AVC, the middle price box is the most, and the share of the retail price of the 100-299 yuan price segment is 72.9%, which is a 5.2% increase from the previous quarter. Boxes below $100 and above $500 are not mainstream.
B See the chip
The TV box also depends on the chip to enhance processing capabilities. Current data show that the proportion of quad-core chips is 86.8%, but it has dropped slightly; the share of eight-core chips is 10.7%, which is a 1.7% increase from the previous quarter. There is nothing wrong with choosing a high match.
C see memory
Similar to mobile phones, the box also depends on running memory + storage capacity. In terms of running memory, 1G memory occupies 60%, 2G memory occupies 23.3%, and 2G memory, in particular, the largest increase in the chain. In terms of the storage capacity of the box itself, 8G accounted for 63.1% of the total, and the largest increase; the proportion of 16G storage is also rising, only 4G storage is in decline, a decline of 3.9%. It is also necessary to choose the highest possible match.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
Do you still want to choose a TV box? In the context of the increasing popularity of Internet TV, the answer varies from person to person. The “big data†of market research will tell you what kind of TV box is most popular.
Status: Excess TV Boxes
Two or three years ago, in the wave of television access to Internet TV, compact TV boxes could be used to network older, disconnected TV sets, making them very convenient to use, so the box market was "big and fast." This is also referred to within the industry as an OTT (Over the Top) box, ie, a box that bypasses the operator's traditional business.
Two or three years of concentration broke out, TV boxes appeared "surplus" situation. Take the case of the two box survey reports recently released by the market research company Ovid Cloud Network. The report in May shows that the sales volume of OTT Box online was 497,000 units, a decrease of 8.8% from the previous month, and online sales of 110 million yuan, a year-on-year decrease. 6.9%; and the online monitoring data in the last week of June showed that the sales of OTT boxes for the week were 95,000 units, a decrease of 37.8% compared with the previous period, and the sales amount was 0.22 billion yuan, a decrease of 35.9% from the previous quarter.
After sub-branding, sales of Android boxes decreased by 6.8% from the previous quarter, and sales of Alibaba Cloud Box dropped by 10.3% month-on-month. Of course, the performance of different brands and boxes has risen and fallen in different periods. However, from the overall trend, TV boxes do indeed start to “surplusâ€. ", and the brand concentration is strengthening, more and more moving forward brand.
Cause Analysis
1, part of the box into the Internet TV
Wang Chuan, the person in charge of Xiaomi TV, once analyzed the difference between the TV box and the Internet TV to the Yangcheng Evening News reporter. Compared to the TV box, the Internet TV with the built-in networking module is functionally the same as the box, but it can be equipped with a higher-performance built-in chip. TV boxes have advantages in terms of convenience.
Today's Internet TV market, whether it is Hisense, Skyworth, TCL, Konka and other traditional TV brands, is still alive with the millet, music, and even the rise of the new popular, micro whale, storm, see the new army, etc. At the same time both TV box and Internet TV. At present, there are few televisions that cannot be connected to the Internet. Under this situation, it is not difficult to understand the oversupply of TV boxes and the decline in sales.
2. Increased content that requires payment
Last year, the television box market once carried out a centralized rectification, mainly to clean up the content and the process was not compliant. Subsequently, the visual content of the TV box was somewhat constrained, especially the strengthening of copyright management. At the consumer level, it means that the content of the charge starts to increase, and some exciting content must be paid; some boxes are associated with different Internet broadcast control platforms, and different contents need to be paid separately.
Strictly speaking, "There is no free lunch in the world," and subscription fees are also a means of copyright protection. However, for the mainland China market, which is still in the “price-sensitive†stage, how much it charges affects viewership enthusiasm.
3, cottage box full of them
According to the relevant regulations of the state, TV boxes need to be approved by seven Internet TV broadcast control platforms before they can access content playback, and they also qualify for listing. However, in Taobao and other online stores, some cottage boxes with insufficient quality and non-compliant processes flood the market, often playing unrealistic slogans such as lifetime free and massive resources. "Frozenness" has caused the "image" of the box to be disturbed, and to some extent it has also confused consumers.
link
Big data tells you how to choose the box
A see price
According to market research firm AVC, the middle price box is the most, and the share of the retail price of the 100-299 yuan price segment is 72.9%, which is a 5.2% increase from the previous quarter. Boxes below $100 and above $500 are not mainstream.
B See the chip
The TV box also depends on the chip to enhance processing capabilities. Current data show that the proportion of quad-core chips is 86.8%, but it has dropped slightly; the share of eight-core chips is 10.7%, which is a 1.7% increase from the previous quarter. There is nothing wrong with choosing a high match.
C see memory
Similar to mobile phones, the box also depends on running memory + storage capacity. In terms of running memory, 1G memory occupies 60%, 2G memory occupies 23.3%, and 2G memory, in particular, the largest increase in the chain. In terms of the storage capacity of the box itself, 8G accounted for 63.1% of the total, and the largest increase; the proportion of 16G storage is also rising, only 4G storage is in decline, a decline of 3.9%. It is also necessary to choose the highest possible match.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
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