Intelligent hardware is a brand-new technology concept after the smart phone. It transforms the traditional equipment through the combination of software and hardware, thus has more intelligent functions. Smart hardware brings many industry updates, such as wearable devices that change people's movements and communication methods; virtual reality will revolutionize people's functional requirements for display and so on.
First, the intelligent hardware industry chain map
1. Product classification and research scope
Jingdong Intelligent and iResearch have recently released a series of research on China's intelligent hardware industry. According to the scope of application of intelligent hardware products, intelligent hardware is divided into five categories: smart home, wearable devices, intelligent transportation, health care and others.
Intelligent hardware has three basic components: hardware (mechanical, electronic infrastructure), intelligence (sensors, microprocessors), connectivity (port-based, protocol, data interaction, extension of hardware functions). - Michael? Porter
In the future, data will be transmitted more and more between everyone's smart devices, and will not return to the tower or switcher "cloud". By 2020, more than two-thirds of the information will not exceed one kilometer. - Kevin? Kelly
There are a lot of companies turning their products into smart products. This is just a small step forward. They should transition their products from smart products to smart connectable products. This is a very important step forward. . ——JamesE.Heppelmann, President and CEO of PTC
2. Intelligent hardware industry chain structure
According to the main links of intelligent hardware from idea generation to product sales, the intelligent hardware industry chain structure is summarized and summarized.
The intelligent hardware industry chain integration platform integrates the concept refinement, fund support, R&D design, hardware production, content and service supply, promotion, sales and other service links by promoting the forward and backward expansion and extension of the intelligent hardware industry chain. The production, supply and sales of intelligent hardware industry chain.
Among them, all service links in the intelligent hardware industry chain have formed or may form a complete vertical industry, gradually enrich and improve the intelligent hardware industry chain, and promote its iteration and update.
In the future, third-party services will also be integrated into the intelligent hardware industry chain to provide users with intelligent hardware value-added services such as fresh, e-commerce, health management, and learning and education.
3. Analysis of profit model and trend of intelligent hardware industry
The profit model of the intelligent hardware industry is diverse, and the model with better prospects for future development is the value-added of content and service profit advertising and the superposition of multiple modes.
As the intelligent hardware industry chain extends to various fields, more possible profit models will be explored in the future.
Second, the future trend of intelligent hardware
After the rapid growth of smart hardware in 2015, the smart hardware market in 2016 still maintains a rising trend, and the market size of 42.4 billion yuan in 2015 will also exceed 50 billion yuan in 2016. The report summarizes the eight major trends of smart hardware in the industry, products and services.
The market scale is rising, giant companies continue to do ecology
From an industry perspective, the overall market size of smart hardware is still growing at a high rate. In 2015, the sales of popular items in smart hardware have already broken tens of millions. In 2016, it will continue to grow under the leadership of smart homes and wearable devices. At the same time, the giants will continue to expand their ecology. Taking Jingdong Intelligence as an example, with JD+ deep integration of investment, incubation, design, supply chain, marketing, and interoperability technologies, six core capabilities including JD+ open incubator, JD+ design, JD+ supply chain, JD+ starter A series of JD+ products help hardware entrepreneurs complete the product from creativity, R&D, mass production to marketing, and have built a complete intelligent ecosystem. Benefiting from the maturity of the platform, SMEs will have more energy to focus on the product itself.
Interoperability and interaction optimization are the development priorities
From the product level, the optimization of interconnection and interaction will become the focus of smart hardware product development in 2016, and smart home will continue to be a hot development field. The report pointed out that the user stickiness of smart products is closely related to its practicality, and the simple and diversified interaction method can better meet the needs of consumers. Taking Jingdong Weilian as an example, the scene mode allows the user to trigger a series of preset actions of smart appliances through a simple touch or voice operation, and enjoy a complete smart life quickly and conveniently. The interactive entry of the voice is done by the DingDong smart speaker in the JD+ ecosystem. It can be seen that the interoperability between the devices and the optimization of the interaction mode are no longer achievable by a single intelligent product, and the experience it brings to the user is completely different.
Complementary advantages, platform access to more third-party services
The ultimate value of smart products is to serve consumers, which is reflected in the service level. Integrating other industry advantages and accessing smart product experience and other third-party services is the focus of 2016 service expansion. In fact, in terms of cooperation with traditional industries, the intelligent platform represented by Jingdong Intelligent has made many attempts. For example, Jingdong Intelligent cooperated with Vanke Real Estate at the end of 2015 to build a Jingdong Weilian Smart Home Pavilion to let consumers experience a true smart life. In the same year, Jingdong Weilian and Zijiajiajia launched the Internet smart home improvement business, consumers can not only purchase through Jingdong. Home appliance smart products can better use Jingdong's brand and cooperation to obtain more favorable purchase prices. This kind of cross-border cooperation brings about intelligence at the infrastructure level. It is conceivable that the emergence of intelligent communities will definitely bring different experiences to users. In this way, through the cooperation with traditional enterprises, intelligent hardware will quickly move from concept to C, allowing intelligence to truly enter people's lives.
The report shows that the development of intelligent hardware has become an inevitable trend. The smart hardware market in 2015 has reached a scale of 42.4 billion yuan, and it is expected to exceed 50 billion yuan in 2016. With the gradual formation of platforms, ecology, and the emergence and application of new technologies like VR, the future of smart hardware is worth looking forward to. What follows will be the change in the habits of more and more consumers and the arrival of the era of intelligent life.
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