The most memorable thing: At the beginning of the business, I used the borrowed 5,000 yuan to buy glass. Since there was no binding experience, the glass fell completely in the carriage, and I continued to drag the broken glass home. At that time, it was raining. In the rain, I moved the pieces of glass that I knew were useless into the warehouse, and my hands were bleeding. This incident made me realize the hardships of starting a business. What I want to do most: Make the Ford company into a century-old enterprise and make the "Shifu" brand into an internationally renowned brand. Motto: "All our efforts should be for the benefit of mankind 1 (unfortunately, Mr. Shi Jie was on the evening of December 27th, inadvertently injured during running, causing an ankle fracture, and could not attend the awards party in person. Our reporter only I can interview Mr. Shi Jie by phone.) "After I was elected, I lost sleep. 1 Reporter: Shi Zong, everyone is very concerned about your injury. Is it better now? Shi Jie: Thank you for your concern for me. I feel much better now. Reporter: Shi Zong, I heard that you were insomnia that night after your election? Shi Jie: Yes. I was very touched by the selection of the "Top Ten Outstanding Persons in China's First Lighting Industry" sponsored by "Guzhen Lighting News" and supported by a number of strong media such as "Legal Daily" and several provincial and municipal lighting associations. Very popular. This event has added a lot of strength to the key moments in the development of China's lighting industry. Over the years, China's lighting industry has experienced a development process from scratch, from small to large, and many companies have undergone a thrilling change of strength and weakness, rising and falling. After the cruel baptism of the survival of the fittest, a number of outstanding enterprises have emerged, and their leaders have tasted the ups and downs of hard work and market competition. Today, the "Guzhen Lighting News" and other media and industry associations organized the public to pass the normative selection, giving us a high evaluation and affirmation, I am particularly moved. Thanks to the "Old Town Lighting News"! Thanks to all the judges and friends who have given me support all over the country! Reviewing the situation and positioning the commercial office lighting reporter: As an outstanding representative of commercial office lighting, can you tell everyone why you are positioning the company's products in commercial office lighting? Shi Jie: I repositioned the Ford product in 1994. There are two main reasons: First, it is based on changes in the situation at home and abroad. At that time, with the further deepening of reform and opening up, China's economy developed rapidly, international multinational enterprises entered China one after another, and the pace of urbanization construction in China accelerated; the demand for lighting in modern commercial office buildings was strong. Second, it is the actual situation of the enterprise. According to my own test and the development strategy of the company at that time, I need to select products that can be produced in large-scale industrial production. After careful evaluation and analysis, I decided to locate on high-quality commercial office lighting.]/FONT> Shifu Venture Trilogy reporter Many readers have requested that they hope to have a deeper understanding of the entrepreneurial history of the top ten outstanding people. Please give us a brief introduction, ok? Shi Jie: My entrepreneurial road has gone through three stages. The first phase was from 1986 to 1994. In 1986, the state encouraged the establishment of private enterprises. I think this is a rare opportunity to realize the ideal. Therefore, regardless of the family’s opposition, the Yizheng Guanghua Lighting Factory was founded by relying on parents to prepare me 800 yuan for marriage. At that time, there was no money, no equipment, no factory, and the road to entrepreneurship was very difficult. During those eight years, I have experienced countless successes and failures. It is by virtue of ideals and beliefs that I completed the initial transformation of a natural person to an enterprise legal person and completed the initial primitive accumulation. The second phase was from 1994 to 1999. In 1994, I seized the opportunity to further increase reform and opening up, set up Shifu Lighting Co., Ltd., and began mass production of commercial grid lighting, downlight and other commercial office lighting products that can be produced on a large scale and industrial scale. In the past four years, I have adopted a centralized and cost-leading strategy, and concentrated limited resources to make the company the top producer and sales of high-end grille lamps in the country. At the same time, we also created a commercial office using the chain direct sales model in the Chinese lighting market. The brand of lighting - Shifu.
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