From "Ctrip" to "Home", Shen Nanpeng, who has long sleeves and good dance, is free to walk between the two camps of entrepreneurship and investment. A traditional tourism industry that is famous on the Nasdaq by the hotel reservation concept, with the participation of the Internet, its market value exceeds 1 billion US dollars. And the economic hotel chain, the rapid listing of home, once again ignited people's entrepreneurial enthusiasm. The legend that Ctrip's former CFO created repeatedly between Capital Party A and Party B opened up the imagination space for capital for Chinese CFOs. In an interview with the Chief Financial Officer, a senior investment banker in China once described Shen Nanpeng as “a super-bright visionâ€, which is precisely the result of Shen Nanpeng’s legendary life experience. Deep accumulation. “I may be a lucky person, as much as possible to experience what our generation can experience.†In a sense, the 38-year-old Shen Nanpeng’s career path has a whole Chinese society. And the taste of a microcosm of profound changes in the economy, but many times Shen Nanpeng walked a little in front of a certain tide. Shen Nanpeng said that if I stayed in the United States that year, I can tell you with certainty that I will drive to work in the office of Citi every day, and play and create my own value in dealafterdeal (one transaction after another). But now I can't because this is in China, "What is happening". I have benefited from investment banking. I have finished my MBA from Yale University. After five interviews, he has finally emerged from many applicants, including many outstanding American MBA talents. Is he particularly lucky? Shen Nanpeng said that my ability in mathematical and logical analysis attracted them. When Shen Nanpeng was a child, he had already demonstrated outstanding mathematical talents. He won the first prize in the National Mathematics Competition and the capital of the overseas competition area of ​​the American High School Students Competition. Entering the gates of Citibank does not mean peace of mind, but more stress and high intensity work. In the fierce competition environment of investment banking, "performance heroes", it is normal and willing to work overtime until two or three in the morning, because "you are proving your own value." Shen Nanpeng spent more effort than others to challenge the limits of his cognition. The eight-year investment bank life has made Shen Nanpeng still benefit a lot. He likes to describe the work of investment banks as "compressed cookies." “Maybe it takes 20 years for you to do finance in a company to understand the company as a whole, but if you are an investment bank, you may be able to grasp and understand the lifeblood of a company in just three years.†More importantly, the investment bank is a “high-rise buildingâ€. "The profession." People who are engaged in investment banking are generally the CEOs or chairman of a listed company. They have a "leadership" atmosphere and insight into the vision of a company or industry. Thinking like “bandits†“If the United States is a paradise for professionals, then Asia is a paradise for entrepreneurs.†The combination of tourism services and the Internet is Shen Nanpeng’s “perfect premeditatedâ€. In 1999, the online economy was still encouraging people's most original investment passion. Shen Nanpeng, who resolutely joined the Internet boom, is calm and rational. He is more concerned about China's national conditions: the logistics system is weak and the credit card system is not yet sound. Shen Nanpeng finally selected the tourism industry: China's tourism market is vast, and there is no excessive circulation of goods in the travel network service except for air tickets, which can largely avoid the relationship with logistics. In May 1999, Ctrip.com was established. At the end of 1999, Shen Nanpeng finally decided that Ctrip.com could achieve its maximum value-added, and in the investment bank, it was “slow and retreatâ€. As a "sea turtle elite", Shen Nanpeng always thinks in the "stubborn" way: entrepreneurship is like a math problem when he was a child, and should start from the simplest. Shen Nanpeng gave a simple example: First, start with the hotel reservation, this is the "primary version" of Ctrip.com. Booking is a simpler and more direct entry point than booking. As long as the customer gets the reservation number online, they can check in with their luggage. Therefore, in the first year, Ctrip.com concentrated on getting through the hotel reservations. This "simple work" of "helping people to make reservations" may be disdainful by many returnees. But "Don't forget, you are in China, and you have to serve the Chinese public."
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