How should the ancient town respond to the national macro-control




As a industry closely related to real estate, municipal construction and transportation construction (these industries are also the key industries of national regulation and control), the national macro-control policies have great market prospects for the lighting industry and investment growth within the industry. The influence. In particular, the ancient town, as an industrial cluster of the lighting and lighting industry, pays particular attention to the impact of macro-control policies and actively responds.

In the first three quarters of last year, China's GDP grew by 10.7%, and the growth rate dropped by 0.2 percentage points from 10.9% in the first half of the year. Macroeconomic regulation and control is achieving results. However, some experts believe that the foundation of macroeconomic regulation and control needs to be further consolidated, and fixed asset investment is still the focus of the next step.

In order to curb the excessive growth of investment, in the second half of this year alone, a number of national policies have been introduced, and the “combination boxing” of macro-control has taken turns:
On August 1, the five ministries and commissions, including the National Development and Reform Commission, jointly issued the "Guiding Opinions on the Clean-up of Newly-Started Projects" in an urgent manner, requiring local governments to use a total investment of 100 million yuan or more in the first half of the year for the first half of the year. The start-up projects were comprehensively cleaned item by item.

Starting from August 15, the People's Bank of China raised the deposit reserve ratio by 0.5 percentage points (based on the increase in the benchmark loan interest rate and deposit reserve ratio in the first half of the year). On the 19th, the one-year deposit and loan benchmark interest rate were raised by 0.27. One percentage point to curb the excessive liquidity of investment projects and increase the cost of using investment funds.

On September 5, the "Notice of the State Council on Strengthening Relevant Issues Concerning Land Regulation and Control" was officially promulgated. The state will uniformly formulate and publish the lowest price standard for industrial land transfer, and illegal land occupation such as renting and collecting land is prohibited.

The direct purpose of the above three is to curb the excessive growth of fixed investment. If it falls to the lighting and lighting industry in Guzhen, it means that the threshold for entering the lighting industry is rising. Is this good for the lighting lighting industry in Guzhen, or is it a disadvantage? The author believes that for the ancient town where the development of the lighting and lighting industry has reached a certain level of maturity, this is more beneficial than harm. For specific analysis, there are the following reasons:

Raising the investment threshold will interrupt many "small capital" people who want to enter the lighting industry to "fish and fish", optimize the overall strength of the industry, and help the industry's norms. According to the statistics of the Guzhen Town Statistics Office, as of September 30, 2006, the number of lighting enterprises in Guzhen reached 5,289! In 2005, the data showed 3,150. In the face of such expansion, the author is very worried. Because the increase in the number of enterprises has not brought about an upgrade of the entire industry, most enterprises are still in the stage of product competition, and the brand benefits are not obvious.

The state will uniformly formulate and publish the lowest price standard for industrial land transfer, prohibiting illegal land occupation such as renting and collecting, which will significantly increase the cost of land for enterprises, which will encourage enterprises to scale to land and improve utilization efficiency. After years of development, only 48 square kilometers of ancient towns face the crisis of lack of land. To maintain the competitiveness of the ancient town, it is necessary to improve the efficiency of land use. The data shows that in 2005, the average output value of enterprises above designated size in Guzhen was only 25 million yuan, the surrounding Xiaolan Town was 40 million yuan, Dongfeng and Nantou were up to 65 million yuan, plus numerous “workshop” enterprises. It’s really “the stars, not the moon”.

In China's Qingdao, Shunde and other places, because there are many big brands, the development of the industry is very healthy and the competitiveness is very strong. In the face of the tightness of the enterprise's scale of filial piety, the ancient town government only needs to improve the entry threshold of enterprises and focus on supporting several big brands, which will drive the whole industry to move toward the brand stage. The lighting enterprises in Guzhen should also standardize management, improve capital utilization rate, develop to scale and brand, and jointly develop government and enterprises to truly establish the status of the ancient capital of China's "China Lighting Capital".




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