The spring of intelligent hardware seems to have come, and intelligent hardware information is flooding the major news media technology pages. BAT, Xiaomi, 360, Jingdong and other Internet giants have entered. Traditional home appliance manufacturers and a group of startups have entered the research and development of intelligent hardware. The smart hardware launch and crowdfunding platform have successfully completed millions of projects. In the climax of the entrepreneurial business, it seems that as long as there is a complete team, there is a slight The reliable idea, simple packaging or direct original renderings of the Internet can be used by investors. In the field of intelligent hardware, the songs and dances are flat, as if they have all harvested fruits, waiting to open the champagne of the carnival.
Is this really the case? In fact, the hot new hardware and smart hardware shipments and user experience between the two can be described as two days! Most of the smart hardware projects are not all-in-one. On the contrary, a large number of intelligent hardware start-up teams are struggling, or at stake, the cases of closing the door are everywhere.
However, who is pushing smart hardware to the cliff?
First, smart hardware is abusing the concept of "smart" and over-extracting users' hunters
In the circle of intelligent hardware, we hear more about the "subversion" tradition, plus the CPU, plus the sensor, the connection app, and the reminder of an untimed alarm clock is called smart hardware! One does not grasp the user's pain points and real needs, there is no market research, just the "pseudo-demand" of products that are simply stacked using existing technology. Most smart light bulbs can be switched on or off the phone with the app, or they can be freely converted to color. It looks cool and colorful. However, this eye-catching product lacks hard features and user pain points. Nothing to use, just a gimmick.
Smart wear, smart home, and smart health are themselves a misconception of change. We look forward to intelligence, we look forward to wisdom, and the simple stacking of hardware products is quite different from the "smart" meaning of their text definition. There is a huge gap between the expectations of users for smart products and the experience of smart products in the user experience.
Second, the intelligent hardware fast food product development process, resulting in "digestion"
At present, there are many intelligent hardware companies that use the water to fish. After simple hardware construction and patchwork, they will be sold immediately. And those companies and teams that really sink their minds to really do technology updates and R&D can't help but ridicule and pressure. In order to get listed early, they have to give up some "hard technology" that is time-consuming and practical. Benign market competition drives industry change, and products that lose time and quality in exchange for rapid time to market. Just like a tricycle is dragged onto the highway by a sports car, the speed is up and it will fall apart at any time. The "fast" development of the front-end is to throw a semi-finished product to the user. This loss is temporarily passed on to the user, and finally it is necessary to digest the intelligent hardware. We can't help but ask, if there is no time to sculpt, what about product quality?
Third, the intelligent hardware in the early years, the supply chain is "hard"
Intelligent hardware is still in the development stage, it is difficult to form mass production of products, which is a hard injury of intelligent hardware. For the processing and manufacturing enterprises with the king of quantity, there is no support for quantity to survive. The processing and manufacturing enterprise is undoubtedly a large body. The operation of this huge body is mainly profitable by the meager individual head. The order quantity of the products they want to process is stable, the production line is sustainable, and the staff operation proficiency is As the number continues to increase, the processing cost is gradually reduced, and many intelligent hardware do not have the above-mentioned conditional elements.
For the management team in the production and processing enterprises, the production and import of any intelligent hardware must be cautious. A new product introduction itself is a process of transforming products from research and development to trial production, and then from trial production to mass production, which requires a lot of manpower, material resources and time costs. If the previous product development has major defects, the cost of this process will be higher. The introduction of new products is itself a bleak pain in production companies. For smart hardware products, the supply chain is even more love-hate! I am afraid that there will be no amount in the later period, and the loss will be huge; I will not accept the fear of missing the opportunity, and it will be difficult. More often than not, manufacturers are choosing smart hardware products. Most of the smart hardware is actually “pseudo-partyâ€, and the supply chain has undoubtedly become a “hard†for smart hardware.
Fourth, the smart hardware starters in the Internet crocodile pool are struggling
Together with the smart hardware, the major Internet predators have made full use of the Internet resources accumulated over the years to build an intelligent hardware service platform. The name is the service platform and portal for intelligent hardware. In fact, it is La Daqi, Lishantou, which allows smart product startups to choose. Stand up and form your own smart product group. Adhering to the Internet's first rule of survival, a good and creative product that lacks core technology, either recruits the team or kills it. With strong marketing ability and financial strength, Xiaomi sells the Xiaomi bracelet at a cost price of 79 yuan, which makes the intelligent hardware industry enter the price competition stage in advance. The author believes that the major intelligent hardware is big, the smart hardware field should be used as another drop, another Uber. Be a rich man to burn money, and isolate many small teams of intelligent hardware. No matter the advantage of marketing propaganda, the advantages of upstream and downstream products are the rhythm of killing, which undoubtedly casts a shadow on the ideal intelligent hardware entrepreneurs and entrepreneurial environment.
The emergence of a new field requires a market space with sufficient space. In short, it needs to have a profit. Only profit can promote the derivation of more intelligent hardware products, so that more intelligent hardware teams can participate, and all the flowers and the schools will contend. Create a feast for smart hardware. However, in the smart hardware market, which is suppressed by the free and low-cost strategy, smart hardware start-ups are difficult to survive.
Intelligent hardware is a new thing. The real popularity and convenience of the people have to go a long way. It is undoubtedly a great good thing and an inevitable trend of social development. However, government support, market, technology, and upstream and downstream links are not ideal. They only pursue interests, play concepts, play capital, and throw away actual needs. This has caused them to be seriously ill, and the drugs need not be too fierce. "Heart", do not forget the initial heart, do not forget the conscience, do not forget to cheer up the heart of the industry.
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