Zhu Jun, deputy secretary-general of the China Household Electrical Appliances Association, recently stated at the promotion summit for the home appliance market in the fourth and fourth tier of home appliances that the consumer market for household appliances at the 3rd and 4th level will continue to grow in the next few years. The growth drivers include the home appliances to the countryside policy has brought the market opportunities for enterprises, China's urbanization development process will form a more lasting growth opportunities in the market, the income levels of residents in the tertiary and quartile markets increase to create market opportunities, channel and logistics system construction. Gradually improve the formation of market opportunities.
Since the financial crisis, the country’s tertiary and tertiary markets have seen explosive growth under the country’s policy of expanding domestic demand, particularly home appliances to the countryside. According to official statistics, as of the end of 2010, the cumulative sales of “home appliances to the countryside†alone were 173.2 billion yuan, which was a cumulative increase of 170% from 2009’s 64 billion yuan. Zhu Jun pointed out that the three or four-tier household appliances market has made important contributions. .
According to a set of data provided by Zhu Jun, in 2008, China's rural household refrigerators, washing machines and air conditioners, the average number of possession of three hundred households were 30.19 units, 49.11 units and 9.82 units. Through the analysis of the Ministry of Commerce's home appliances to the countryside, it is estimated that the number of households in rural households with refrigerators, washing machines, and air conditioners in 2009 will be about 37, 53, and 12 respectively. At the end of the “Twelfth Five-Year Plan†period, the popularity of household appliances in Chinese rural households is expected to be at or near the level of the mid to late 1990s in the urban market: 70 to 75 units of 100 refrigerators, 80 to 85 units of 100 washing machines, and air conditioners. There are 25 units owned by 100 households.
Zhu Jun believes that the above data shows that the implementation process of the home appliances to the countryside policy actually conveys the true voice of market demand. Behind the policy, the real demand of the market is the fundamental reason for the completion of such a market miracle of long duration and large increase. . Many other home appliances, including home appliances for non-home appliances, also have the same room for growth. Companies should consider how to explore and meet this market demand.
Judging from past experience, the difficulties faced by home appliance companies in developing the three or four-tier market mainly include lack of effective marketing methods, large differences in the consumption characteristics of the three or four-tier markets, and the low density of potential buyers in the three or four-tier market. In a secondary market.
In the issue of how to better expand the household appliance market in the third and fourth level, Zhu Jun's proposal is to first construct an effective marketing platform. For the construction of the marketing platform, the pilot activity of the China Household Electrical Appliances Association's home appliances to the countryside in 2010 was a marketing platform that meets the characteristics of the third and fourth markets. It has made remarkable achievements in stimulating rural household appliance market consumption and corporate branding.
Second is to grasp the characteristics of time-consuming consumption in the 3rd and 4th markets to carry out more reasonable and effective sales. Affected by the consumption patterns of thousands of bazaars, in many cities in the 3rd and 4th grade markets, the sales of household electrical appliances are very time-consuming. That is, consumers will complete home appliance consumption in certain specific periods. Enterprises should actively cater to the 3rd and 4th markets. The needs and habits of consumers in the market for home appliances.
"To do a good job in the three or four-tier market, we must first correctly understand this market and its development characteristics. We must establish a reasonable marketing network and an appropriate interest distribution mechanism. We must establish long-term development ideas in order to truly enjoy the home appliance market. Growth brought about the company's returns." Zhu Jun said finally.
Since the financial crisis, the country’s tertiary and tertiary markets have seen explosive growth under the country’s policy of expanding domestic demand, particularly home appliances to the countryside. According to official statistics, as of the end of 2010, the cumulative sales of “home appliances to the countryside†alone were 173.2 billion yuan, which was a cumulative increase of 170% from 2009’s 64 billion yuan. Zhu Jun pointed out that the three or four-tier household appliances market has made important contributions. .
According to a set of data provided by Zhu Jun, in 2008, China's rural household refrigerators, washing machines and air conditioners, the average number of possession of three hundred households were 30.19 units, 49.11 units and 9.82 units. Through the analysis of the Ministry of Commerce's home appliances to the countryside, it is estimated that the number of households in rural households with refrigerators, washing machines, and air conditioners in 2009 will be about 37, 53, and 12 respectively. At the end of the “Twelfth Five-Year Plan†period, the popularity of household appliances in Chinese rural households is expected to be at or near the level of the mid to late 1990s in the urban market: 70 to 75 units of 100 refrigerators, 80 to 85 units of 100 washing machines, and air conditioners. There are 25 units owned by 100 households.
Zhu Jun believes that the above data shows that the implementation process of the home appliances to the countryside policy actually conveys the true voice of market demand. Behind the policy, the real demand of the market is the fundamental reason for the completion of such a market miracle of long duration and large increase. . Many other home appliances, including home appliances for non-home appliances, also have the same room for growth. Companies should consider how to explore and meet this market demand.
Judging from past experience, the difficulties faced by home appliance companies in developing the three or four-tier market mainly include lack of effective marketing methods, large differences in the consumption characteristics of the three or four-tier markets, and the low density of potential buyers in the three or four-tier market. In a secondary market.
In the issue of how to better expand the household appliance market in the third and fourth level, Zhu Jun's proposal is to first construct an effective marketing platform. For the construction of the marketing platform, the pilot activity of the China Household Electrical Appliances Association's home appliances to the countryside in 2010 was a marketing platform that meets the characteristics of the third and fourth markets. It has made remarkable achievements in stimulating rural household appliance market consumption and corporate branding.
Second is to grasp the characteristics of time-consuming consumption in the 3rd and 4th markets to carry out more reasonable and effective sales. Affected by the consumption patterns of thousands of bazaars, in many cities in the 3rd and 4th grade markets, the sales of household electrical appliances are very time-consuming. That is, consumers will complete home appliance consumption in certain specific periods. Enterprises should actively cater to the 3rd and 4th markets. The needs and habits of consumers in the market for home appliances.
"To do a good job in the three or four-tier market, we must first correctly understand this market and its development characteristics. We must establish a reasonable marketing network and an appropriate interest distribution mechanism. We must establish long-term development ideas in order to truly enjoy the home appliance market. Growth brought about the company's returns." Zhu Jun said finally.