As an important policy for China to respond to the impact of the global financial crisis in 2008 and to stimulate consumption, the policy of home appliances to the countryside will be stepped up.
Recently, the reporter learned from the Ministry of Finance that the three departments of the Ministry of Finance, Ministry of Commerce, and Ministry of Industry and Information Technology have jointly issued notices that from November 30, 2011 onwards, Shandong, Qingdao, Henan and Sichuan (hereinafter referred to as “three provinces and one cityâ€) will The township policy ended on schedule. Since December 1, 2011, the original subsidy of the three provinces and one city where the account is located has purchased home appliances to the countryside (including local self-increasing varieties) and no longer enjoys the financial subsidy policy.
In response, Song Rui, a consulting researcher with Bayes (Beijing), said that with the help of home appliances to the countryside, home appliance companies have benefited greatly and achieved remarkable results, which further stimulated the industry’s continued ambitions of expansion, including some large ones. Enterprises to expand production capacity and some small businesses have also joined the home appliance production. However, with the withdrawal of home appliances to the countryside, the enthusiasm for rural market purchases will be weakened, coupled with the current international market is not very optimistic, the future home appliance market may be far more than the demand for supply, the industry may trigger a round of price war.
According to the notice, starting from 0:00 on January 6, 2012, the winning bid area is limited to the functions of home appliances manufacturing enterprises and sales enterprises in three provinces and one city, and all home appliances for the rural areas in three provinces and one city to be registered in the information management system for home appliances to the countryside. Permissions will all stop. At 0:00 on March 1, 2012, the auditing functions of the financial departments of three provinces and one city in the information system will be closed. The financial departments of three provinces and one city should strengthen the policy publicity, coordinate and coordinate all aspects, and timely verify and administer the payment of subsidies for purchases of home appliances to rural areas during the period of policy implementation (based on product sales invoices and identification cards). To ensure the safety of funds, we must do our best.
At the same time, the notice emphasized that after the policy expires, the three provinces and one city’s home appliance sales enterprises must supervise the original branch sales outlets to immediately remove the “home appliances to the countryside designated stores†logo, and remove all the home appliances to the countryside related promotional materials. The cancellation of home appliances to rural areas (counter counters) shall not use the name of appliances to the countryside for any form of publicity. Products sold to households that have not been sold in three provinces and one city can be sold as ordinary products.
It is understood that since December 2007, China has conducted pilot projects in Shandong, Sichuan, Henan and Qingdao. In order to deal with the global financial crisis, since December 2008, home appliances to the countryside have been promoted to 14 provinces, municipalities and autonomous regions, and have been launched in February 2009 for the whole country; the number of products has also increased from 4 in the past to 8 in addition to the previous In addition to the launch of "color TVs, refrigerators, mobile phones, and washing machines", motorcycles, computers, water heaters and air conditioners have been added.
The policy of home appliances going to the countryside has achieved remarkable results, and the effect of stimulating consumption has become apparent. As of the first half of 2011, the nationwide sales of home appliances to rural areas reached 50.938 million units, which achieved sales of 124.755 billion yuan, an increase of 56.7% and 83.7% year-on-year respectively. As of June 30, 2011, cumulative sales of home appliances to the countryside have reached 165 million units, achieving sales of 366.37 billion yuan.
According to reports, according to the original plan of implementing home appliances to the countryside for four years, the three provinces and one city that were implemented in advance will be completed by the end of November this year. The 14 provinces, municipalities, and autonomous regions to be promoted will be implemented until the end of November 2012, except for the pre-existing three provinces and one city. As planned, the rest of the region will end at the end of January 2013.
Recently, the reporter learned from the Ministry of Finance that the three departments of the Ministry of Finance, Ministry of Commerce, and Ministry of Industry and Information Technology have jointly issued notices that from November 30, 2011 onwards, Shandong, Qingdao, Henan and Sichuan (hereinafter referred to as “three provinces and one cityâ€) will The township policy ended on schedule. Since December 1, 2011, the original subsidy of the three provinces and one city where the account is located has purchased home appliances to the countryside (including local self-increasing varieties) and no longer enjoys the financial subsidy policy.
In response, Song Rui, a consulting researcher with Bayes (Beijing), said that with the help of home appliances to the countryside, home appliance companies have benefited greatly and achieved remarkable results, which further stimulated the industry’s continued ambitions of expansion, including some large ones. Enterprises to expand production capacity and some small businesses have also joined the home appliance production. However, with the withdrawal of home appliances to the countryside, the enthusiasm for rural market purchases will be weakened, coupled with the current international market is not very optimistic, the future home appliance market may be far more than the demand for supply, the industry may trigger a round of price war.
According to the notice, starting from 0:00 on January 6, 2012, the winning bid area is limited to the functions of home appliances manufacturing enterprises and sales enterprises in three provinces and one city, and all home appliances for the rural areas in three provinces and one city to be registered in the information management system for home appliances to the countryside. Permissions will all stop. At 0:00 on March 1, 2012, the auditing functions of the financial departments of three provinces and one city in the information system will be closed. The financial departments of three provinces and one city should strengthen the policy publicity, coordinate and coordinate all aspects, and timely verify and administer the payment of subsidies for purchases of home appliances to rural areas during the period of policy implementation (based on product sales invoices and identification cards). To ensure the safety of funds, we must do our best.
At the same time, the notice emphasized that after the policy expires, the three provinces and one city’s home appliance sales enterprises must supervise the original branch sales outlets to immediately remove the “home appliances to the countryside designated stores†logo, and remove all the home appliances to the countryside related promotional materials. The cancellation of home appliances to rural areas (counter counters) shall not use the name of appliances to the countryside for any form of publicity. Products sold to households that have not been sold in three provinces and one city can be sold as ordinary products.
It is understood that since December 2007, China has conducted pilot projects in Shandong, Sichuan, Henan and Qingdao. In order to deal with the global financial crisis, since December 2008, home appliances to the countryside have been promoted to 14 provinces, municipalities and autonomous regions, and have been launched in February 2009 for the whole country; the number of products has also increased from 4 in the past to 8 in addition to the previous In addition to the launch of "color TVs, refrigerators, mobile phones, and washing machines", motorcycles, computers, water heaters and air conditioners have been added.
The policy of home appliances going to the countryside has achieved remarkable results, and the effect of stimulating consumption has become apparent. As of the first half of 2011, the nationwide sales of home appliances to rural areas reached 50.938 million units, which achieved sales of 124.755 billion yuan, an increase of 56.7% and 83.7% year-on-year respectively. As of June 30, 2011, cumulative sales of home appliances to the countryside have reached 165 million units, achieving sales of 366.37 billion yuan.
According to reports, according to the original plan of implementing home appliances to the countryside for four years, the three provinces and one city that were implemented in advance will be completed by the end of November this year. The 14 provinces, municipalities, and autonomous regions to be promoted will be implemented until the end of November 2012, except for the pre-existing three provinces and one city. As planned, the rest of the region will end at the end of January 2013.
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