Shenzhen, the most dynamic city in China, it holds the hope of many people! Today, the economic development of Shenzhen is no slower than the original "Shenzhen speed". In this fast-paced city, there are also a group of "light people" who use their hard work and wisdom to light up the city of Shenzhen. Today, let us take a look at the lighting market in Shenzhen.
First, the distribution of businesses
Shenzhen is divided into six districts from the region, but it is divided into Guanzhong (Luohu District, Futian District, Nanshan District, Yantian District) and Guanwai (Longgang District, Baoan District). At present, there are about 400 lighting dealers in Shenzhen, about 200 in Guanneuohu District, Futian District and Nanshan District. In Longgang District and Baoan District in Guanwai, there are nearly 200 lighting dealers scattered around. The distribution of Shenzhen merchants is relatively scattered. In Guanzhong, the only professional lighting city to sing - another home lighting city, it opened in 2006, there are 52 businesses. Other decorative materials markets include: Century Center, Jiafufu, Leanju, etc. There are also many lighting business operators in these decorative materials market. In addition, Tianbei 4th Road is a street of decorative materials, and there are also some lighting dealers. In Guanwai, there are about 70 lighting businesses in the central area of ​​Longgang and Baoan District, and more than 100 other lighting businesses are distributed in more than 20 towns in these two districts. The number of merchants in these towns is also quite different. Many towns such as Longhua Town and Buji Town have more than a dozen lighting businesses; while in the towns, there are only 3-5 lighting operators.
In Shenzhen, there are 13 stores with an area of ​​more than 1,000 square meters, 9 outside Guanguan (including 4 in Longgang District and 5 in Baoan District), and 4 in Guanzhong (in Tianbei 4th Road and Nanshan District in Luohu District). These large stores are not all in the professional market, and more are the front-facing facades of decorative building materials. Moreover, there are several hypermarkets whose property rights are their own companies, such as: 3,100 square meters of colorful lighting (she is also the first lighting store in Shenzhen to launch the price), and the famous lamp of 5000 square meters (currently the most renovated in Shenzhen) High-end lighting store), Shunfa lighting 1000 square meters. These hypermarkets are dominated by retail and engineering. Wholesale-based lighting lighting dealers, most of them open stores in the professional market, such as: Shenzhen NVC Lighting Co., Ltd. agent NVC, Shenzhen Chuangyu Lighting Co., Ltd. agent Jiamei, Shenzhen Double Star Lighting Co., Ltd. agent Op Shenzhen Renben Lighting Co., Ltd. is the agent of Dongpu, etc. They all only open 100-200 square meters of specialty stores or image stores.
Second, operating products
According to the survey, there are 127 lighting lamps in Shenzhen lighting business, and there are more than 70 merchants in the crystal lamp sales area. The area of ​​the monopoly area is large and small, less than 20 square meters, and a large 500 square meters. The main brands of crystal lamps are: Australia's Lee, Jinda, Jinhui, Fu Shi, Shengqiu, Nanwei, Jinda. , Kaiyuan, Dongfang, Huayi, Du Qi, Zhenxiong, Jushang, Jinhui, Di Luo, Dimei, Baohui, Swarovski, Emgrand and so on. Merchants are directly to the factory to purchase. Since 2006, the sales of crystal lamps have increased significantly. According to Zhuang Yanhe, general manager of Shenzhen Shenxing Lighting Co., Ltd., the sales of crystal lamps in their main store account for about 50% of the total decorative lighting products; Xiao Jianhui, general manager of Shenzhen Fun Lighting Industrial Co., Ltd., said that the sales of crystal lamps of their company in 2006 The amount has increased five times compared with 2005. Because of this, many merchants have used crystal lamps as the main products of lighting products. The reason is that on the one hand, the profits of other types of lighting products are declining, and the profits of crystal lamps are relatively high; on the other hand, because the consumption power of customers is also increasing, the gorgeousness of crystal lamps has also won consumers. Favor.
In terms of modern lanterns, there are 130 merchants, including 19 specialty stores, such as: Xinteli, 8m concept, Marsden, living structure, Aiwen Kale, etc.; there are 25 stores in the store (special sales area), Such as: Qi Wei, Fei Ang, Si Si? Denton, Westminster, Puglia, Ai Hua, Xin Zhong, Sophie and so on. The merchants that operate modern lanterns are mainly located in several markets such as Yiju, Century Center and Jiafufu in Guanzhong. For example, in the center of the century, there are 32 lighting business operators, 23 of which operate modern lanterns and 7 more. It is operated in a store mode. Since Shenzhen Guanzhong consumers are mainly working people, they are pursuing a simple and individual style, so modern style lighting products are more popular.
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Huerler Lighting Equipment Co., Ltd , http://www.sz-ledlights.com