Under the general trend of consumer upgrades, home appliance companies have taken smart home appliances as an important path for smart homes to land, and continue to overclock intelligent strategic layouts in the hope of gaining the upper hand in smart home furnishing. According to Zhong Yikang, the scale of retail sales in China's home appliance market (excluding 3C) will reach 825.5 billion yuan by 2020. The penetration rate of key smart home appliances such as TVs, air conditioners and refrigerators, as well as retail sales, will also increase substantially.
Although the prospects for the development of smart home appliances market are promising, at the same time, phenomena such as pseudo-intelligence, conceptualization, and homogenization also exist. The intelligent road of the entire household appliance industry is facing the status of slow development and difficult innovation.
Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, said that the landing of smart appliances depends on consumer recognition. The home appliance industry needs to look at what consumers need, smart, environmentally friendly products that are comfortable, convenient, and healthy. At the same time improve their service advantages. In addition, the development of intelligent household appliances also requires cooperation between various vendors and platform vendors to build a win-win ecosystem. Relying on consumer demand, the collaboration, industry interaction, and extensive connectivity of the terminal are implemented for the application scenarios.
Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association