Remote control *** TV cross-border play finance

The dynamic technology advancement of Daheng Group provides more possibilities for the innovation of electronic payment models. Recently, Konka teamed up with China UnionPay and Oriental Media to launch the "Smart TV Online Payment" application, and "Konka Smart Cloud TV 8000 Series" became the first TV product to realize online payment.

It is understood that a number of TV makers at home and abroad, including Skyworth and Sharp, are also negotiating with relevant parties to promote the application of smart TV payment systems. Smart TV online payment has become one of the most promising financial channels after Internet payment and mobile payment. “TV payment” is a cross-border integration of the financial industry, manufacturing industry, and new media for broadcasting and television. It is gradually changing the habits of television users and the business model of the entire television industry, making the television industry usher in a major leap in the transformation and upgrading of the industry chain. Text/Reporter Feng Qiuyu Television Becomes Life Finance "Little Butler"

It is understood that "smart TV payment" is a new online payment model. It is possible to complete various payment services such as self-service banking, public utility payment, mobile phone recharge, and TV shopping by simply pressing the TV remote control in the hand. Compared to mobile payment and online payment, the operation of “smart TV payment” is simpler and more intuitive. The content includes various types of payment services, focuses more on the people’s livelihood, and focuses on the needs of the family, especially those who are older, and use it to form internet payment. Differentiation of objects.

Technically speaking, the TV payment system adopts standardized technology and is built into the TV set. It uses a dedicated network connection and has a confidentiality mechanism. It can complete the required lifestyle payment services by bundling a convenient mobile number. Repayments do not have to pay transaction fees.

In addition to Konka, a number of television manufacturers at home and abroad are also making great strides in speeding up cooperation with radio and television departments around the country. According to Yang Dongwen, president of Skyworth Group's color TV division, Skyworth has reached a cooperation with Shaanxi Radio and TV in July this year to jointly promote Skyworth's two-way single-chip all-in-one and Shaanxi Radio and TV network high-definition two-way business.

The emergence of TV payment to drive the overall industry upgrade “TV payment” further shows that intelligence has become a strategic commanding point for TV manufacturers to compete and forms a brand new competitive landscape. Smart TV is no longer a single viewing electronic product. Instead, it is based on an open operating system and integrates high-tech human-computer interaction technology. It transforms the TV into a multi-functional set for viewing, searching, games, and online services. All-in-one smart electronics. Lu Renbo, vice president of the China Electronic Chamber of Commerce, believes that following the popularization of 3D consumption, optimization of smart operations, and centralized deployment of cloud platforms, “online payment” will become the new consumer focus and economic growth point in China’s smart TV market.

According to Xu Luode, President of China UnionPay, China is the largest home appliance production and consumer market, and it is also the market with the fastest development of e-commerce and online payment and the largest market potential. The data shows that during the 11th Five-Year Plan period, China’s e-commerce transaction volume has increased from 1.5 trillion to 4.5 trillion, and it has maintained a sustained and rapid growth.

Experts predict that in the future, TV payment will also be combined with paid video on demand, live TV broadcasts, fingerprints or voice recognition technologies, and more and more content will be superimposed. The industry scale will reach tens of billions.

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