LeTV 4th Generation Super TV Comes Off to Lead High-end Big Screen Trends

On the afternoon of December 22nd, LeTV held a "Super Qux" new product conference in Beijing, and officially launched the world's first curved ultra-thin split TV based on the globally-opened closed-loop LeTV ecosystem - the 4th generation super TV Max65 Curved , And the world's first glass light guide ultra-thin smart TV Super 4 Max70, so it seems that LeTV became the world's first launch of the surface split TV Internet company.


It is understood that these two products are lower than the production cost pricing, through the ecological subsidies hardware, leading the television industry into the hardware era of negative profits. Among them, Super 4 Max70 is priced at 12,999 yuan, Super 4 Max65 Curved Project commemorative edition is priced at 6,999 yuan, and the BOM cost of Super 4 Max65 Curved machine is 10055.71 yuan. Lexus' new president Liang Jun said that the final price of Ultra 4 Max65 Curved will be lower than Mass production costs, allowing users to obtain more benefits.


Among the two new super TVs released by LeTV, the Super 4 Max65 Curved features Samsung's 65-inch 4K surface ultra-thin panel, combined with Extreme Performance Smart Home Center, and the world's first 64-bit processor Qualcomm APQ8094. Commercial-to-TV products, 8-core 1.8GHz and Adreno 430 GPU, 4GB of ultra-large running memory + 32GB/64GB high-speed flash memory, motion picture processing chip Novatek72324, support 60 frames H.265 4K video hardware solution, comes standard with independent wireless subwoofer and Harman Kardon's full-featured audio system provides hall-level sound effects comparable to 5.1-channel home theater.


Another Super 4 Max70 is equipped with a 70-inch 4K panel from the world's only 10th-generation Sharp SDP, supporting 3D, and the first CorningIrisTM Glass in China. In terms of appearance, the Super 4 Max70's overall metal body is only 9.9mm, and it can exhibit mural-like visual effects. In addition, seamless bending technology, round corner ultra-narrow frame, aluminum cloud base, metal wire drawing back panel, and back shell use the highest grade polycarbonate brown transparent back cover, etc., to highlight the aristocratic quality to subvert the traditional reduction essence. Let the original ecology of the product be presented to the user.


LeTV’s new CEO, Liang Jun, said that LeTV’s eco-TV will lead the TV industry to enter the 3.0 ecological era, and be fully ahead of the traditional appliance manufacturers and Internet/IT vendors who have been delayed in the 1.5 and 2.0 era of the TV industry. Letv adopted eco-subsidy hardware, which is lower than the mass production cost pricing, and led the television industry to be the first to enter the era of hardware negative profits. It is gradually moving towards a hardware-free era, demonstrating LeTV’s confidence in the entire open-closed, extremely difficult-to-replicate ecosystem. Letv ecology is more mature and enters a new stage of development. The ecology has been self-incubated, self-evolving, self-innovation, and self-recycling ability is more powerful, and it can continue to create new user values.


According to LeTV’s official announcement, the Super 4 Max70 was launched on LeMart Store (lemall.com) on December 29, and the Super 4 Max65 Curved Engineering Commemorative Edition was launched on the LeEco Mall on January 19, 2016. In addition, based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.

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