LED industry multi-directional transformation and upgrading

The competition in the LED industry has become increasingly fierce, and some of the first choices for the transformation and upgrading of lighting companies have shifted from LED to e-commerce and operating lighting complexes. In the face of the new round of industrial surges that have been surging by the surging tide, transformation and upgrading have become a realistic topic that determines the life and death of many lighting industries in the country. They must be done and must be done well. The reporter recently visited Guzhen and found that in this wave of transformation and upgrading, the hot LED in recent years is no longer the only path of transformation. However, other channels, including cross-industry integration, e-commerce, and lighting complexes, are favored by lighting owners.

LED is no longer the only town in China's lighting capital, which is the only way to make a transition in June. It is bustling and bustling.

With the recovery of the export market, this southern town has also entered the busiest time of the year. However, when it comes to business, many of the topics that bosses can't leave are still transformative. Many of today's lighting companies' preferred transformation direction is not just a hot LED field that is currently being rendered, but also includes other channels including cross-industry integration and e-commerce.

The Wenzhou boss Cai Zhenhua, who has been lighting lighting for nearly 18 years, told reporters that many lighting companies understand that the LED field is not a “zero threshold” as many people thought. This is a "deep water" industry. It requires not only strong technical support but also a few years of preparation for making money.

Perhaps even more of a blow to the confidence of these SMEs is that the stronger the weaker and the weaker the “Matthew effect,” is now accelerating the entire LED industry. Since the beginning of this year, along with the rapid recovery of the domestic LED industry, leading companies have almost divided up the amount of LED bidding projects, and many SMEs still in the climbing period can only hope to quench their thirst.

Obviously, with the rapid development of the domestic lighting industry, more and more wealth-creating opportunities have been derived from the upstream and downstream of the industrial chain. The road to "Roman" is not just LED.

Involved in the examination of financial resources to examine the eyes of the real estate that under the major theme of transformation and upgrading, which channels, is the lamp company favored the breakthrough direction?

Changing from selling lights to operating lighting complexes can be counted as one of them.

Just over a month ago, the deputy general manager of LED China’s Jiuzhou City was very busy. Busy, not only because this China's LED industry's largest professional store ushered in opening, but also because the entire process of Kyushu City is accelerating, in order to seize the domestic LED industry is about to enter the golden era.

Seasonal exposure to the LED industry is only five years, and their fathers accumulated in the early stage of the lighting industry, and indeed laid a solid foundation for his success. However, considering the next 30 years, the season thinks that in order to obtain higher profits in the domestic lighting industry, lighting products are not the best choice. From the point of view of industrial operations, to operate commercial real estate related to the lighting industry, it seems more reliable now.

Indeed, just as China’s LED Kyushu City opened its doors, Taikoo Lighting Plaza, another lighting store in the town, was opened. Behind the scenes are a large number of lighting entrepreneurs including Kaiyuan Lighting. After gaining profits by selling lights and earning more profits through the operation of commercial complexes, it has become the first choice for lighting entrepreneurs in the town.

For these entrepreneurs, the change from selling lights to commercial real estate is a risky challenge. Success can bring great wealth, but once it fails, it will face huge losses. Among them, the most important test is the capital operation ability of the company. More precisely, the most tested should be the eyes of entrepreneurs.

In Jiangmen, which is adjacent to the ancient town, a light fair covering an area of ​​226 mu, an investment of over 4 billion yuan, and a floor area of ​​nearly 1 million square meters is already under construction. Behind it is a large number of ambitious lighting business owners.

Building a Local E-Commerce Platform Recently, a hotly debated topic in the domestic lighting media industry is the reopening of Guzhen Lighting. The old media who used to be in the lighting industry for more than ten years, at the most brilliant moment, the core responsible person quietly transformed, relying on the channels established in the past for many years, and started e-commerce through capital operation.

Regardless of whether or not its transformation is successful, the transformation chosen by media professionals who have insights into industrial opportunities will at least represent the mainstream of the current transformation and upgrading of the lighting industry. Due to the departure of a large number of core backbones, the ancient town government was forced to re-establish a huge team for the media to operate.

The most famous lighting brand in Taobao, Ao Duo, was a little-known small business a few years ago. However, after “electric shock”, its sales volume has reached several hundred million in just a few years, and its growth rate has exceeded 280% for four consecutive years.

Lighting e-commerce, which everyone wants to carve up, has already started capital operation. Professional teams and professional talents have made lighting e-commerce more competitive. Although some companies are eager to share a piece of cake, they can only stand beside the crowd due to lack of experience and resources.

In the Guzhen Town Youth Chamber of Commerce, a number of lighting companies have long planned to raise a large number of capital to enter, build the town's own e-commerce platform. Even the ancient town government, this year also put forward a year to invest 10 million to support the idea of ​​local e-commerce platform. Many well-known lighting companies in the ancient town invested one year in the field of e-commerce and even reached 10 million.

Obviously, if you just want to sell a lamp in a small storefront at Tmall or Taobao, you can make a small amount of money, and making big money already doesn't work. After all, many prescient companies have taken the initiative.

Combination with Redwood's cross-industry forms a new advantage Whether it is the operation of lighting complexes or the transformation of e-commerce, for lighting companies, they can only say that they are marketing innovations. Many lighting companies that still pay attention to the advantages of traditional lighting production have chosen another transformation path, which is the innovation of product categories: that is, cross-industry integration and creation of more unique products.

For example, the root lighting of the ancient town is the creator of the root art lamp. It combines traditional root carving with lighting, creating a precedent for the root art lamp. According to reports, at present, Habitat has successfully achieved a single product breakthrough. Last year, it opened a lighting home culture museum, with root art lighting as the basic brand pillar, supplemented by mahogany furniture, root carving and other decorations.

Another lighting company in the town, Hailing Lighting Co., Ltd., also used the integration of redwood products to create numerous new and unique Chinese lamps. In its pavilion, there are many lamps carved out of traditional wood, including mahogany wood, ash, and even rosewood and rosewood. The sales channels for these high-end lighting products are also very broad. Currently, they have covered many high-end hotels, villas, and high-end clubs in China.

In addition to the efforts in the material, many lighting companies in Guzhen are still innovating in the function of lighting and successfully found new highlights in transformation and upgrading. Such as the ancient town of Morita Optoelectronics pushed the plant lights this year.

According to the company's general manager Li Guoxian, southern China's flower growing needs to use greenhouses, such as Chencun, Shunde. A large number of flower companies have planted orchids or high-grade ornamental plants. Before they had no plant lights, they were using central air conditioners to control the room temperature. However, if plant lights are used and plant lights are used to control the indoor temperature and the 1,000 square meters of space is used, the cost of electricity for the plant lights is at least 80% lower than that of the previous central air conditioner.

In fact, whether it is Li Guoxian's plant lights, seasonal LED China's Jiuzhou City, or the regional e-commerce platform that the ancient town is working hard to create, it is now sending a signal: the lighting industry's transformation and upgrading roads can lead to Rome, LED It is not the best choice.