The fiery nature of China’s content industry has also attracted international attention. A few days ago, Baijiahao and Zhanji Culture, the exclusive dialogue of New York University professor and the best-selling book, Cognitive Surprise, the author of "Every People's Era," Clay Sheki, were in an easy conversation and ideological collision with the Baijiaji author Chen Jiying. He expressed his own pre-judgment on the future trends and evolution of the content of media content.
Mr. Clay Sheki analyzed the value of a content platform such as Baijia with "cognitive surplus" theory and "incentive mechanism." He believes that since the media platform can provide authors with an effective incentive mechanism to allow more people to see valuable content.
Incentives and balance
"The Internet has always brought us surprises. When you think that your content is the most common, any ordinary person can create 10 times more new things than you." Clay Sheki believes that the information explosion is now Everyone's information is likely to spread throughout the world. For authors (content producers), there are differences between the "inner" and "external" incentives in reality, and many platforms use both incentives. He believes that there are most amateur works and a small number of professional works that have been long-term researched and accumulated in the current society. How to find the balance between the two has become a key point to consider from the media platform.
On the Baijia platform, the content generated by the author will be presented in a variety of Baidu products, such as mobile Baidu, Baidu mobile browser, and a search box that responds to 6 billion search requests each day. What readers see will be content and topics of interest to them, and to the author, readings represent benefits. High reading will also increase the value of the article pages. Authors can enjoy a lot of valuable income such as the sharing of readings and the leasing of advertising space.