It is expected that demand for digital set-top boxes will rebound in 2012

CMIC (China Market Intelligence Center) recently released: As a result of market consolidation and shrinking, global digital set-top box shipments declined by 7% in 2009 compared to 2009. According to the current purchase kinetic energy, it is estimated that the digital set-top box in 2011 will face certain challenges. However, with the gradual recovery of market momentum and the gradual recovery of digital terrestrial broadcast, 2012 will see demand for digital set-top boxes recover.

Digital set-top boxes will continue to be the main equipment for pay-TV service providers worldwide. Among many of the growing types of services, digital set-top boxes are the main gateway for these services to enter the home. In addition, in addition to dominating digital TV and pay-TV ecosystems, digital set-top boxes are also an important market opportunity for many component suppliers, especially semiconductor chip developers and hard disk manufacturers.

Global digital set-top box shipments declined to 195 million units in 2010. In 2011, there will be a slight decline of 100 million units.

Digital satellite set-top boxes are the largest market among various digital set-top boxes. In 2010, nearly half of all digital set-top boxes were reached. Followed by Cable Set Top Box (cable set-top box), it reached 24% of all digital set-top boxes. Others are Internet set-top boxes and so on.

The decline of the two years (2010-2011) was mainly due to the decreasing demand for terrestrial digital broadcasting set-top boxes in North America, the reduction of equipment spending by cable operators for satellite and cable set-top boxes, and the reduction in the purchase of satellite television receivers.

However, in the area of ​​consumer electronics, digital set-top boxes are still a major revenue contributor. In terms of 2010 and 2011, the global sales of digital set-top boxes reached US$20.5 billion, which is still greater than the sum of video game devices and Blu-ray DVD players.

In 2010, the output value of semiconductor chips used in digital set-top boxes reached US$4.8 billion. The main leading manufacturers are STMicro, Trident, Broadcom, Sigma Designs, Zoran, and others.

The biggest challenge for the digital set-top box market today is the so-called virtual set-top box. In particular, virtual set-top boxes may eliminate current physical set-top boxes. The virtual set-top box refers to a number of consumer electronic products, software platforms, or network infrastructures that have integrated set-top box functions or chips. These virtual set-top boxes can provide so-called conditional access (CA) functions and the functions of traditional set-top boxes. Interactive TV functionality is a major threat to physical set-top boxes. However, due to the complexity of the supply chain and the diversity of digital television, In-Stat believes that digital set-top boxes will remain the most important device for digital TVs in the next 3 to 5 years. The speed of replacement of virtual set-top boxes remains to be seen.

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