Intel's downstream partners demand lower prices for Ultrabook processors

Acer Taiwan President Lin Lin (Scott Lin) and Compal President Ray Chen (Ray Chen) recently sent a signal to Intel that it hopes to lower the price of the Ultrabook laptop platform processor so that it can control the price of the entire machine below $1,000.

According to previous news, notebook makers had hoped that the price of the Intel Ultrabook processor could be reduced by 50%, but Intel eventually gave only 20% discount.

Lin Xianlang pointed out that Intel also hopes that Ultrabook notebook prices can be less than 1,000 US dollars, but refused to provide subsidies on processor prices, brand manufacturers may therefore have to use low-end models of processors, or shrink in other Accessories to To achieve this goal, but the performance and quality of the system will be greatly affected, manufacturers will push the Ultrabook's efforts will be blocked.

Chen Ruicong said that Intel's current processor price is unlikely to help the Ultrabook to occupy 40% of the notebook market. He added that if Ultrabook's sales are not good, and Apple continues to enjoy high profit margins, the Wintel Alliance will have to take some measures, otherwise the relevant IT vendors will inevitably start.

The news from PC makers also claimed that in the cost of notebooks, processors and operating systems are the largest, followed by ultra-thin components such as display panels and solid-state drives. Because the shipment volume is still very low and parts suppliers can't reduce costs, they also have to reduce their bids for notebook ODMs by more than 50% to maintain profitability.

But so far, Intel still has no intention of subsidizing processor quotes.