In 2007, while the company successfully completed the new strategic planning and layout of the domestic market, Huizhou NVC Optoelectronics Technology Co., Ltd. began its journey into the international market.
So far, NVC has set up sales organizations in more than 20 countries around the world. In 2007, it developed markets in Israel, South Africa, Australia, Estonia and other countries. Exports increased by more than 70% year-on-year, and export varieties more than doubled year-on-year. .
At the beginning of the establishment of NVC, NVC's founder Wu Changjiang established the strategic goal of “creating the world famous brand to fight for the industry firstâ€. With this ambitious goal, NVC, who has worked hard for 8 years, is known as the NVC speed in the lighting industry and eventually became one of the leading companies in the domestic lighting industry. At the beginning of 2006, NVC's overseas business unit was formally established, proclaiming that NVC sounded the horn of the full-scale entry into the overseas lighting market. When more than 90% of the enterprises in China's lighting industry rely on OEM business channels for export markets, NVC Lighting strives to promote the “NVC NVC†brand in overseas markets. After nearly one year of operation, the “NVC†brand continues to improve. In the global popularity, we are making great strides towards international brands.
Overseas strategy is implemented in three steps
Wu Changjiang, president of NVC, said: To be a world brand, the first in the industry is when NVC started its business. The next step is to follow the goal of creating a world brand, to go abroad and show itself to the international arena. The style. We create a world brand, not just selling the products abroad, but also making our NVC brand popular in foreign countries.
At the press conference held by Gloria Lighting Exhibition NVC in 2007, Mr. Zhang Qingyu, the general manager of NVC's overseas business department, faced reporters' questions and told NVC's overseas development strategy: the first step is to do it from OEMs in developed regions. Since then, the NVC NVC brand has been directly played in developing countries; the second step is to build its own brand, and the third step is to start its own business overseas.
Market expansion is steadily advancing
Based on the continued consolidation of markets in Southeast Asia, the Middle East and Europe, NVC further enhances the dealer's operational and sales capabilities.
Under the premise of adhering to the NVC brand store model, we have developed different channel construction strategies for different markets and dealers in different countries, making full use of the channel resources of dealers in various countries to study the characteristics of the local market. To help them carry out deeper channel/terminal development and product promotion to make it more effective. In addition, in areas with weak networks, regional managers are working with dealers to build distribution networks, and strive to build more NVC stores, in-store stores and various forms of sales terminals.
Product development and supply are well organized
At the same time, we will carry out long-term planning for products in overseas markets, sort out existing products, select a large number of products suitable for overseas market sales according to the needs of the international market, and develop a number of high-end new products suitable for foreign markets. For example, the four-track rail electronic metal halide lamp, etc., as the first product of NVC to enter the overseas market, greatly improved the grade and image of NVC products in the international market.
In addition, NVC has also set up a “Purchasing Service Center†to provide “purchasing agency†services for foreign customers, that is, a series of services for foreign investors looking for suppliers, negotiations, order purchase, quality control and inspection. At present, NVC has signed a contract with several new regional distributors, the total value? Ten thousand yuan. Several series of new products have been listed overseas, and a series of marketing activities have gradually started. The cooperation with two or three large European and American customers has also been officially launched.
Marriage GE welcomes international opportunities
On August 1 this year, NVC and General Electric (GE) signed a three-year strategic cooperation agreement in Shanghai. NVC and GE join forces to seek the development space of the Chinese market. As one of the largest manufacturers of professional lighting and light source electrical products in China, NVC will take advantage of GE's cooperation opportunities to actively expand overseas and leverage GE's international reputation to expand NVC's influence in overseas markets and seek more Broad international market
When talking about cooperation with GE, President NVC Wu Changjiang said: "This is an important step taken by NVC on the road to internationalization." Although NVC and GE are only cooperation in some fields, and the initial cooperation is only concentrated in the Chinese market, but for this strong cooperation between Chinese lighting giants and world multinational brands, both parties are looking forward to the future in other fields. In-depth, and win the international market together, and seek a broader future together!
Overseas acquisition seeks breakthrough
Through the establishment of overseas channels and the search for agents, NVC has achieved its own rapid growth through other faster ways. In July this year, NVC successfully acquired a sales company in the UK. The company has a good source of customers and sales channels in the UK, while other EU countries and Africa also have certain customers. After NVC acquired the company, the company's name has now been renamed: NVCUK. In August of this year, NVC products have officially entered the company's sales channels.
The relevant person in charge of NVC's overseas business department believes that through the acquisition, one can quickly and effectively achieve market breakthroughs and sales improvement in the high-end market, and second, expand the sales product line, understand the international product standards, and the third is for us in the future. The overseas market operations provide a valuable precedent for success.
NVC has a team that explores the sneak tactics of overseas markets. It has the courage and perseverance of “winning thousands of miles away†and has a strategic vision of “foresight and visionâ€. With this persistent pursuit, perseverance and correct strategy, They will surely make the hope of NVC's overseas market sail and sail to develop a new atmosphere for NVC!
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1. Wide range of available voltage and low consumption
2. Environmental friendly and no UV or IR radiation
3. Easy to install and maintain and normal base type E can be matched
4. Replacement of traditional bulbs and no subsidiary fixture, such as ballasts and starters
5. Long lifespan , low cost of maintenance
6. Energy saving and high luminous intensity, energy consumption can be 30% of traditional bulbs
7. Anti-shake, convenient for transportation
8. No electric wave, conforming to CE
9. Green environmental protection, lead-free material, conforming to RoHS
10. Application:
1) Building (architecture or home) decoration
2) Home using, bedroom, living room
3) Amusement park and theater lighting
4) Emergency hallway lighting
5) Shopping mall, restaurant, hotel, meeting room and advertisement signs backlighting
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