New energy buses have lower barriers to cross-border. According to estimates compiled by research firm Medley Global Advisors, more than 2 million electric vehicles will be on the road by the end of this year. China is the largest market for electric vehicles. The sales volume will exceed 300,000 units. Coupled with the support of the government, this market provides plenty of room for delusion. Chinese companies are also fully responsive, and 25 companies have already built 51 electric vehicles.
This year, BAT, LeTV, Gree and even Apple, Google and so on have laid out the auto industry, regardless of everything, and fight for the old man to achieve the "car dream" entrepreneur, in addition to Le Shi Jia Yueting, I am afraid that the number of Gree Dong Mingzhu. Gree Dong Mingzhu not only wants Gree to build a car, but also drives this cross-border car-making trend. ZTE’s communication company has also begun to sprout a “car dreamâ€!
At the moment, another powerful technology company is beginning to chase the dream of new energy vehicles - ZTE. The company has acquired a bus company and spent tens of billions of yuan to build a new energy vehicle base in Zhuhai, and has even received orders for electric buses.
On December 7, Zhongxing Intelligent Automobile Co., Ltd. and Zhongxing New Energy Automobile Co., Ltd. jointly won the bid for the Shenzhen Western Bus Project, which will provide 204 8-meter pure electric buses and intelligent charging infrastructure services for Shenzhen West Bus Co., Ltd. The bidders of the project also include many leading enterprises in new energy vehicles such as Wuzhoulong and Nanjing Jinlong. ZTE's goal is to achieve the top five commercial vehicles in five years. Wu Hui, general manager of the New Energy Automobile Industry Research Center, said in an interview that Zhongtong and Yutong have more than half of the domestic new energy vehicles. ZTE has a relatively large target. The challenge. In addition, the main customer of the new energy bus is the local bus company, which has a relatively heavy local color in procurement.
A brokerage electronics industry analyst said that the first test of water won the bid for 204 electric buses and ancillary services, which proves that ZTE has a strong advantage in the government and enterprise market. The entry barrier of new energy buses is lower than that of passenger cars, which is more suitable for cross-border. The revenue from large orders plus government subsidies is very substantial, optimistic about ZTE's ability to expand in the government and enterprise markets and the market expansion of the two companies overseas. It is worth noting that ZTE’s acquisition of orders after the completion of the merger by Guangtong was related to the government.
Wu Hui, general manager of the New Energy Automobile Industry Research Center, analyzed that the domestic pure electric bus market Zhongtong, Yutong, Ankai and Futian have the highest share, and ZTE’s goal of achieving the top five in five years is very challenging.
“The replacement of traditional buses by new energy buses is still relatively slow. Last year, a total of 100,000 new energy buses were sold in China, and Zhongtong and Yutong won about half of the shares. The main customers of new energy buses are local bus groups, which have comparisons in procurement. Heavy places protect color, for example, if a company comes to the local (investment), the government will purchase it." Wu Hui said.
In 2003, a car-making movement swept through China. Hongta, Midea, Oaks, Xinfei, and Bird have joined in. One time, the car produced by FAW Hongta is off the assembly line, the United States intends to invest 2 billion yuan to build "Yunnan Midea Automobile Industrial City", and the Oaks Group invested 50 million yuan to purchase Shenyang Shuangma Automobile. Equity... However, when the tide receded, these news at the time were now clouded. But this year, BAT, LeTV, Gree and even Apple, Google and so on have laid out the automotive industry, and people are thinking about it. However, as far as the current situation is concerned, although there are many enterprises that have dreams of making cars, there is an essential difference between the capital and time requirements compared with the same year – the threshold has changed.
"We are really building a car. The company has completed the formation of the team in Zhuhai. The vehicle has already started production. We hope to achieve the top five in the commercial vehicle market in five years." On the evening of December 19, Deputy General Manager of ZTE Intelligent Vehicles Tian Feng told reporters.
Why did a communications company founded nearly 30 years suddenly enter the automotive field? In fact, in 2015, ZTE began to deploy the car wireless charging business, and launched the first domestic high-power wireless charging bus commercial demonstration line in Fuyang, Hubei (but no new progress has been made yet).
"The wireless charging business will continue to operate, and ZTE is not following the trend in the automotive field." Tian Feng told reporters. He believes that ZTE's logic to enter new energy vehicles has two points. First, the future automobile trend is electrified and intelligent. This is the advantage of ZTE. Second, the future car is a smart phone with four wheels. The transportation system will be integrated into smart cities, smart transportation, and the Internet of Things, including big data and cloud computing. New energy vehicles are an important direction for China's manufacturing industry upgrade, and also a strategic opportunity for China's auto industry to surpass Europe and the United States.
In addition, Tian Feng introduced that ZTE entered the field of new energy vehicles and had a great relationship with former chairman Hou Weigui. "Hou has always supported ZTE's car-making plan. During his tenure, he has led a group to inspect the car factory. The Guangtong bus is also within the scope of Hou."
The important node for ZTE to build a car is the acquisition of Zhuhai Guangtong. With the help of the Zhuhai Municipal Government, after a year of negotiations, in July this year, ZTE acquired a 70% stake in Zhuhai Guangtong Bus with a deposit of several hundred million yuan, and obtained a license to enter the automobile market and passenger car manufacturing technology.
On October 22, Guangtong Bus has completed the relevant industrial and commercial changes. The National Enterprise Credit Information Publicity System shows that the legal representative of Guangtong Bus has changed.
Before, Dong Mingzhu quoted 13 billion yuan from Zhuhai Yinlong. Why did ZTE obtain the controlling stake of Guangtong Bus for several hundred million yuan, and the amount of capital contribution did not even meet the public disclosure requirements of listed companies? ZTE’s secretaries said that the main business of Guangtong Bus is a traditional car, and the valuation is different from that of a new energy car company. Another reason for not publicizing is that the complete acquisition process has not yet been completed.
Tian Feng told reporters that ZTE’s choice to acquire Guangtong Bus is mainly optimistic about its technical strength. Guangtong Bus has an annual revenue of about 1 billion yuan. It sells more than 1,000 buses every year. There are various models developed and manufactured by luxury buses, double-decker buses, 12-meter tourist buses and intercity buses, and all-aluminum body buses.
According to Tian Feng, ZTE has already won 1200 mu of land in the Jinwan District of Zhuhai, where Guangtong Bus is located. It plans to establish a smart car manufacturing base in Zhuhai and has completed the bidding and auction. The base has a total investment of 14.6 billion yuan and is constructed in two phases. At present, the preparatory work has been completed. The first phase of the project is scheduled to start in January 2017. After the completion of the project, it will form an annual output of 10,000 new vehicles and new vehicles. The production capacity of 20,000 vehicles for energy-specific vehicles.
ZTE has a certain capital reserve in entering the automobile market, and in the field of battery, motor and electronic control, ZTE itself has accumulated many years of research and development technology. The reporter was informed that after the completion of the acquisition of Guangtong Bus, Zhongxing New Energy Bus has been put into operation at the Guangtong Bus Production Base.
Gree Dong Mingzhu is implicated in the dream of making a car--what will be without the strength of Dong Mingzhu?"Gree has already achieved more than 40% of its share in the air-conditioning field based on its technology and integrity. There is no room for growth. There is no way for the gods to expand." Perhaps this is Dong Mingzhu’s determination to let Gree enter. The reasons for the field of new energy vehicles.
If a company wants to be great, it must dare to change and expand. We often ridicule the cigarettes that are going to make cars, and the air conditioners to make mobile phones. However, if we look at the long-term, we will find that this is the normal state of the world. Many of our first mobile phones come from a logging company (Nokia), and now sell a kidney (Apple) for a computer company. I drove a car made by a battery company (BYD), and the elevator made by the company that made the cannon went upstairs (ThyssenKrupp).
Seeking change is still in the status quo, Gree's two opponents have already made a choice. After Haier acquired Japan's Sanyo in 2009, it acquired GE's home appliance division this year. Gree's other old rival, also doing air-conditioning, acquired the world-renowned robot manufacturer KUKA, completing a major Cross-border mergers and acquisitions, into the field of high-end equipment industrial robots. The same is done in air-conditioning, the beauty of industrial robots is understandable, why is Gree making new energy cars become a fantasy?
Is there no risk in Gree to do air conditioning? Can shareholders enjoy it? IT Jun believes: not necessarily.
At present, the overall performance of the domestic air-conditioning industry is the pattern of the two strong hegemony of Gree and the United States. From the 2015 annual report, Midea Group's total operating income in 2015 was 139.347 billion yuan, a slight decrease of 2.08% year-on-year. Gree's total operating income in 2015 decreased significantly by 28.2% to 100.564 billion yuan. The total operating income of Midea Group was significantly higher than that of Gree Electric. In 2015, Midea Group achieved a net profit attributable to shareholders of the parent company of RMB 12.707 billion, surpassing Gree Electric. Moreover, Midea has made some breakthroughs in industrial robots. If Gree chooses to stand still, the trend of anti-super-extension will be further aggravated.
In the status quo, Gree not only lost the great possibility, but the strong brand effect of opponents in various fields will form a grip on Gree, and the existing market share may be further divided by competitors.
Dong Mingzhu has been with Gree for 27 years and has become a remarkable label for Gree. If Dong Mingzhu leaves Gree, it will weaken the brand recognition of Gree in people's minds to a certain extent. Is there no Gree from Dong Mingzhu, or is it the Gree in our memory that "Let the world fall in love with China?"
The word Gree Dong Mingzhu will become history. Leaving Gree or has entered the countdown.On December 15, Dalian Wanda Group Co., Ltd., CIMC Group, Jiangsu Jingdong Bangneng Investment Management Co., Ltd., Beijing Yanzhao Huijin International Investment Co., Ltd. and Dong Mingzhu personally signed a capital increase agreement with Zhuhai Yinlong New Energy Co., Ltd. The five units or individuals jointly increased capital by 3 billion yuan and obtained 22.388% of the shares of Zhuhai Yinlong.
The focus is on Dong Mingzhu's personal contribution! The listed company did not do anything, and Dong Mingzhu gave it to himself. This is called domineering, but it also beaten the face of Gree shareholders, and the contradiction with the SASAC will be further intensified.
Dong Mingzhu left Gree or has entered the countdown. In fact, Dong Mingzhu never concealed her dissatisfaction with Zhuhai SASAC.
When Dong Mingzhu was a guest on a TV station, he said bluntly: "When Gree encounters difficulties, he looks for the SASAC. The SASAC does not take care of it and let us solve it ourselves. But when it comes to interest, the Zhuhai government has a long stretch and what the government decides. When the SASAC asks, it may come out.
I am always ready to fight with them, we must adhere to the principle. Otherwise, our industry is a fully competitive industry. To be influenced by the government, we may have been hit. â€
"I am ready to fight with them." It seems that the relationship between the two is not as simple as "not awkward". It can be predicted that when this contradiction breaks out, the parties will showdown.
On October 18, the Zhuhai SASAC issued a notice: Exempting Dong Mingzhu from the position of chairman, director and legal representative of Zhuhai Gree Group Co., Ltd. Some analysts said that Gree Group's dismissal of Dong Mingzhu was to advance the layout of Gree Electric's board of directors in 2018, and tried to gradually "Dong Mingzhu" to support the new leader.
As Dong Mingzhu was excused from the position of Gree Group, her listed company Gree Electric Appliances will also be vacant. It is only a matter of time and procedure to be removed from the position of chairman and president of the listed company. It can be said that it is in the countdown stage. Although we still don't know what the results of the 2018 election are, it is certain that Dong Ayi still has a hard battle to fight, and this war is quite dangerous.
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