In the era of big data, the Internet of Things technology continues to evolve, and smart homes are slowly entering life. Many Internet users have a special liking for smart home products , and the scale of the smart home market has also expanded. According to the â€œChina's smart home equipment industry market forward-looking and investment strategy planning reportâ€ data released recently, Chinaâ€™s smart home market reached 60.57 billion yuan in 2016, a year-on-year growth rate of 50.15%. I believe smart homes will also grow rapidly in the coming years. In the near future we will be in a society full of smart products. The prospects for the development of smart homes are so good. At present, it is also an embarrassment. Only by grasping the present and using development only to return to the essence, it is the most important thing to remember.
Smart home encounters external heat and cold
In recent years, smart homes have exhibited strong vitality on a global scale. According to reports, in 2014, the global smart home market was 5.2 billion U.S. dollars. By 2017, it is expected to reach nearly 100 billion U.S. dollars. The compound annual growth rate is about 20%. However, smart homes have repeatedly hit the wall in the domestic market and are caught in the embarrassing situation of the icy world.
According to data released by the market research firm Statista, in 2016, the United States was the country with the largest capacity in the global smart home market with US$ 9.711 billion, and China was US$ 520 million, ranking fourth; from the perspective of the growth rate of smart home penetration rate The United States ranked first with 5.8%, and this figure is only 0.1% in China. The disparity is alarming. Although the smart home scene is still in the incubation phase and has not been widely used worldwide, compared to the domestic market, smart homes are more popular in some developed countries. This is an indisputable fact.
The reason for the â€œheat and cold insideâ€ of smart homes is due to the fact that the current smart home ecosystem has not yet been fully established, and scenes such as fragmentation, poor compatibility, and complicated operations have not yet been completely resolved. Consumers have difficulty understanding the smart homes. Wisdom and convenience, the â€œhigh-coldâ€ impression of smart homes needs to be changed. On the other hand, the smart home sector lacks supporting regulations and uniform standards. The industry is mixed and the products are mixed. Consumers generally experience poorly and word of mouth is difficult to improve. Naturally difficult Drive consumers to pay. In addition, product prices and spending habits are also major factors hindering the popularity of smart homes. According to the survey conducted by the Speedway Institute, respondents who selected the above two accounted for more than 50% and 30%, respectively.
Multi-angle force smart home domestic market
In spite of this, the domestic smart home market is still very promising. This can be seen from the attitude of the relevant manufacturers and the investment enthusiasm of financial institutions. First, Chinaâ€™s overall economic situation has progressed steadily, with the rise of the middle class and rising consumption. Second, China has become the worldâ€™s largest Internet market. The integration of manufacturing and the Internet has gradually deepened. These two factors have made the domestic smart home market rapid Outbreak potential.
BAT took the lead, Xiaomi and Meizu followed, Haier, Midea, Gree, Hisense and other large appliances have entered the game, and operators such as broadcasting, telecom, and mobile also wanted to share porridge. Last month, the domestic strength of the housing company to create 15.041 billion investment in LeTV became a hot topic of discussion, there are points of view or paving the way for its smart home strategy. This month, Baidu purchased a wholly-owned smart home control and hardware startup company, Raven Technologies, to further commercialize artificial intelligence. The overall market presents a mix of specialization, complementation, competition, and cooperation.
People in the industry believe that with the improvement of smart phone functions, the interconnection between mobile terminals and home devices has become closer, and artificial intelligence technologies have become increasingly sophisticated, which not only improves the degree of home intelligence, but also allows products to meet the actual needs of users. China has already had better conditions for smart home development. More and more consumers will use smart homes, and smart homes will also bring qualitative changes to users' lives.
Unified standards boost smart home landing
However, smart homes cannot avoid landing obstacles. From the product hardware point of view, smart homes need to combine the different sensors and controllers needed to set up the scene, to achieve correlation between various nodes, not a few routers, light bulbs can be easily achieved. From the software point of view, the decentralized situation of the control terminals needs to be improved. It is still a long way to go to close the management and security loopholes, optimize the APP operation interface, and break the compatibility gap. In terms of service, smart homes put stringent requirements on pre-sales and after-sales services. From the product end and the control end, they all require a professional technical team to respond quickly, as well as a high degree of cooperation with real estate agents, home improvement companies, and designers. The system service system will become the standard in the smart home market. Integration of industrial chains, coordinated development, and win-win cooperation, the industry's standardization is imperative.
In the future, multifunctional and personalized customized smart home products will be favored more and more by people who are pursuing quality life. Returning products and services is the key to the success of the company. Understanding consumer preferences and investing in designing products is the first step; abandoning the big and false theories, and striving to polish single products is the second step; providing active services, and doing a good job of late investment and operations is the third step. . Adhering to the "three-step" strategy is the foundation for smart furniture companies to build their lives. Only by constantly adding "products" to product technology and "subtracting" on product control, can smart homes be introduced to the market, and only with user demands as the starting point, artificial intelligence as the promoter and relying on personalized services, smart homes can strive for greater success. living space.
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