On December 22nd, LeTV held the "Super Qu Speed" new product conference in Beijing, China. Based on the globally-opened closed-loop LeTV ecosystem, the company officially launched the world's first curved ultra-thin split TV - the 4th generation Super TV Max65 Curved ( Super 4 Max65 Curved), and the world’s first glass ultra-thin smart TV super-split 4 Max70, LeTV also became the world’s first Internet company to launch surface split TV. Both products are lower than the production cost pricing, through the ecological subsidy hardware, leading the television industry into the hardware era of negative profits. Among them 2D edition super 4 Max70 price is 12999 yuan, 3D edition price is 14999 yuan, super 4 Max65 Curved project commemorative edition price is 6999 yuan, and super 4 Max65 Curved project commemorative edition BOM cost is 10055.71 yuan, Le Shizhi new president Liang Jun expresses, super 4 Max65 Curved final pricing will also be lower than the production cost, allowing users to obtain more benefits.
Ultra 4 Max65 Curved adopts Samsung 654K surface ultra-thin panel, with extreme performance Leshi Smart Home Center (Smart Home Center), LeEco as the world's first 64-bit processor Qualcomm APQ8094 high-pass commercial to TV products, 8-core 1.8GHz and Adreno 430 GPU, 4GB large running memory +32GB/64GB high-speed flash memory, motion picture processing chip Novatek72324, support 60 frames H.265 4K video hard solution, standard independent wireless subwoofer and Harman Kardon full-featured audio system, hall-level sound effects It is comparable to a 5.1-channel home theater effect. The Ultra 4 Max70 is equipped with the 704K panel provided by the world's only tenth-generation Sharp SDP, supporting 3D and Corning IrisTM Glass for the first time in the country. Eco-TV Super 4 Max65 Curved and Super 4 Max70 adhering to the "extreme science and technology, complete ecology, subvert the price" concept, leading the high-end large-screen market.
Liang Jun believes that the next decade will be an opportunity for Chinese companies to export innovation to global companies. LeTV has formed a unique business model of vertically integrated closed-loop ecological chain + lateral extension and opening up of the ecosystem. As a leader in global eco-innovation, LeTV carries the mission of exporting this model to the world. Specific to eco-TV, not a TV, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
LeTV Eco TV has led the television industry to enter the 3.0 ecological era and has taken the lead in delaying the traditional appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry. Letv adopted eco-subsidy hardware, which is lower than the mass production cost pricing, and led the television industry to be the first to enter the era of hardware negative profits. It is gradually moving towards a hardware-free era, demonstrating LeTV’s confidence in the entire open-closed, extremely difficult-to-replicate ecosystem. Letv ecology is more mature and enters a new stage of development. The ecology has been self-incubated, self-evolving, self-innovation, and self-recycling ability is more powerful, and it can continue to create new user values. The traditional home appliance manufacturers are still in the 1.5 era of shifting from hardware profit to low profit, while the Internet/IT vendors are still in the 2.0 era when hardware profit turns to negative profits.
In 2015, LeTV will complete sales of 3 million units. In 2016, it will sprint 6 million units, grab the top three smart TVs and even hit the industry's first. With LeTV taking the shares of TCL Multimedia as the second shareholder, LeSco's open and closed-loop model and the formation of TCL will accelerate this goal. Data show that this year's 919 black music fan festival, Leshi ecological total sales exceeded 1.78 billion, of which super TV total sales exceeded 382,000 units; double 11 Leshi ecological total sales of 1.52 billion yuan, of which the total sales of super TV 386,000 units, the total Sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
LeTV announced that on December 29th Super 4 Max70 was launched at LeMart Mall (lemall.com), and on January 19, 2016 Super 4 Max65 Curved Project Commemorative Edition was launched at LeEco Mall. In addition, based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
According to reports, the biggest pricing feature of eco-type TVs is that they can be set below the cost of mass production, because they have an eco-type profit model and have multi-dimensional, multi-level profitability, through ecological subsidies to hardware. Super TV can be priced lower than the production cost, highlighting LeTV's confidence in the entire open-closed, extremely difficult to replicate ecosystem, signifying that LeTV is more mature and entering a new stage of development. The ecology is self-incubated, self-evolving, self-innovation. Self-recycling capability is more powerful and it can continue to create new user value. The 4th generation super TV will adhere to the concept of "extreme technology, complete ecology, and subversion of prices", and it will break down the bottom line of the industry price and detonate the high-end color TV market.
Ultra 4 Max65 Curved adopts Samsung 654K surface ultra-thin panel, with extreme performance Leshi Smart Home Center (Smart Home Center), LeEco as the world's first 64-bit processor Qualcomm APQ8094 high-pass commercial to TV products, 8-core 1.8GHz and Adreno 430 GPU, 4GB large running memory +32GB/64GB high-speed flash memory, motion picture processing chip Novatek72324, support 60 frames H.265 4K video hard solution, standard independent wireless subwoofer and Harman Kardon full-featured audio system, hall-level sound effects It is comparable to a 5.1-channel home theater effect. The Ultra 4 Max70 is equipped with the 704K panel provided by the world's only tenth-generation Sharp SDP, supporting 3D and Corning IrisTM Glass for the first time in the country. Eco-TV Super 4 Max65 Curved and Super 4 Max70 adhering to the "extreme science and technology, complete ecology, subvert the price" concept, leading the high-end large-screen market.
Liang Jun believes that the next decade will be an opportunity for Chinese companies to export innovation to global companies. LeTV has formed a unique business model of vertically integrated closed-loop ecological chain + lateral extension and opening up of the ecosystem. As a leader in global eco-innovation, LeTV carries the mission of exporting this model to the world. Specific to eco-TV, not a TV, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
LeTV Eco TV has led the television industry to enter the 3.0 ecological era and has taken the lead in delaying the traditional appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry. Letv adopted eco-subsidy hardware, which is lower than the mass production cost pricing, and led the television industry to be the first to enter the era of hardware negative profits. It is gradually moving towards a hardware-free era, demonstrating LeTV’s confidence in the entire open-closed, extremely difficult-to-replicate ecosystem. Letv ecology is more mature and enters a new stage of development. The ecology has been self-incubated, self-evolving, self-innovation, and self-recycling ability is more powerful, and it can continue to create new user values. The traditional home appliance manufacturers are still in the 1.5 era of shifting from hardware profit to low profit, while the Internet/IT vendors are still in the 2.0 era when hardware profit turns to negative profits.
In 2015, LeTV will complete sales of 3 million units. In 2016, it will sprint 6 million units, grab the top three smart TVs and even hit the industry's first. With LeTV taking the shares of TCL Multimedia as the second shareholder, LeSco's open and closed-loop model and the formation of TCL will accelerate this goal. Data show that this year's 919 black music fan festival, Leshi ecological total sales exceeded 1.78 billion, of which super TV total sales exceeded 382,000 units; double 11 Leshi ecological total sales of 1.52 billion yuan, of which the total sales of super TV 386,000 units, the total Sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
LeTV announced that on December 29th Super 4 Max70 was launched at LeMart Mall (lemall.com), and on January 19, 2016 Super 4 Max65 Curved Project Commemorative Edition was launched at LeEco Mall. In addition, based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
According to reports, the biggest pricing feature of eco-type TVs is that they can be set below the cost of mass production, because they have an eco-type profit model and have multi-dimensional, multi-level profitability, through ecological subsidies to hardware. Super TV can be priced lower than the production cost, highlighting LeTV's confidence in the entire open-closed, extremely difficult to replicate ecosystem, signifying that LeTV is more mature and entering a new stage of development. The ecology is self-incubated, self-evolving, self-innovation. Self-recycling capability is more powerful and it can continue to create new user value. The 4th generation super TV will adhere to the concept of "extreme technology, complete ecology, and subversion of prices", and it will break down the bottom line of the industry price and detonate the high-end color TV market.