Since LeTV announced its involvement in the television field in 2013, it has been three years since then. In the three years, LeTV has launched more than ten products. As the new flagship of the year, large screens and curved surfaces have become the highlights of LeTV. So on December 22nd, 2015, LeTV held the “Super Qu Speed†new product conference in Beijing, China. Based on the globally-opened closed-loop LeTV ecosystem, the company officially launched the world’s first curved ultrathin split TV—the 4th generation Super TV. Max65 Curved (super 4 Max65 Curved), as well as the world's first glass light guide ultra-thin smart TV super 4 Max70, LeTV also became the world's first company to launch surface split TV Internet company.
Both products are lower than the production cost pricing, through the ecological subsidy hardware, leading the television industry into the hardware era of negative profits. Among them 2D edition super 4 Max70 price is 12999 yuan, 3D edition price is 14999 yuan, super 4 Max65 Curved project commemorative edition price is 6999 yuan, and super 4 Max65 Curved project commemorative edition BOM cost is 10055.71 yuan, Le Shizhi new president Liang Jun expresses, super 4 Max65 Curved final pricing will also be lower than the production cost, allowing users to obtain more benefits.
Super 4 Max65 Curved adopts Samsung 65-inch 4K curved ultra-thin panel, with extreme performance Leshi Smart Home Center (Smart Home Center), LeEco as the world's first 64-bit processor Qualcomm APQ8094 high-end commercial to TV products, 8-core 1.8GHz and Adreno 430 GPU, 4GB large running memory +32GB/64GB high-speed flash memory, motion picture processing chip Novatek72324, support 60 frames H.265 4K video hard solution, standard independent wireless subwoofer and Harman Caton full-featured audio system, hall level Sound effects are comparable to 5.1-channel home theater effects. The Ultra 4 Max70 is equipped with a 70-inch 4K panel supplied by the world's only tenth-generation Sharp SDP, supporting 3D, and the Corning IrisTM Glass is used for the first time in the country. Eco-TV Super 4 Max65 Curved and Super 4 Max70 adhering to the "extreme science and technology, complete ecology, subvert the price" concept, leading the high-end large-screen market.
Liang Jun believes that the next decade will be an opportunity for Chinese companies to export innovation to global companies. LeTV has formed a unique business model of vertically integrated closed-loop ecological chain + lateral extension and opening up of the ecosystem. As a leader in global eco-innovation, LeTV carries the mission of exporting this model to the world. Specific to eco-TV, not a TV, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
LeTV Eco TV has led the television industry to enter the 3.0 ecological era and has taken the lead in delaying the traditional appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry. Letv adopted eco-subsidy hardware, which is lower than the mass production cost pricing, and led the television industry to be the first to enter the era of hardware negative profits. It is gradually moving towards a hardware-free era, demonstrating LeTV’s confidence in the entire open-closed, extremely difficult-to-replicate ecosystem. Letv ecology is more mature and enters a new stage of development. The ecology has been self-incubated, self-evolving, self-innovation, and self-recycling ability is more powerful, and it can continue to create new user values. The traditional home appliance manufacturers are still in the 1.5 era of shifting from hardware profit to low profit, while the Internet/IT vendors are still in the 2.0 era when hardware profit turns to negative profits.
In 2015, LeTV will complete sales of 3 million units. In 2016, it will sprint 6 million units, grab the top three smart TVs and even hit the industry's first. With LeTV taking the shares of TCL Multimedia as the second shareholder, LeSco's open and closed-loop model and the formation of TCL will accelerate this goal. Data show that this year's 919 black music fan festival, Leshi ecological total sales exceeded 1.78 billion, of which super TV total sales exceeded 382,000 units; double 11 Leshi ecological total sales of 1.52 billion yuan, of which the total sales of super TV 386,000 units, the total Sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
LeTV announced that on December 29th Super 4 Max70 was launched at LeMart Mall (lemall.com), and on January 19, 2016 Super 4 Max65 Curved Project Commemorative Edition was launched at LeEco Mall. In addition, based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
LeTV Bearing Eco-innovation Output Mission Eco-TV helps overseas landing
Liang Jun pointed out at the press conference that with the changes of the times, the historical opportunity for globalization of Chinese companies has come. In the Internet age, user experience and model are paramount, hardware is only the carrier, service is the core of demand, and innovation becomes the core competitiveness. In the era of Internet ecology, China's fertile Internet market and industrial innovation soil, China will become an advocate of advanced concepts, creators of innovation values, and exporters of subversive models, ushering in the historical opportunities of global success. The global economy will enter the Chinese era.
Faced with the historical opportunities of changing times, as a representative of China's Internet eco-enterprises, Letv is born as an innovator of value and a disruptor of the industry. Pioneers and evangelists of the ecological model will actively participate in the rise of the Chinese era and become an impetus. Transforming the most important forces, the world's leading Internet eco-model will be copied to the world, and the keyword giants will be shielded from the same keyword competition on the same platform to allow the global economy to enter the Chinese era.
It is reported that LeTV Super TV has been sold worldwide, and the first batch of super TVs are sold out in the United States within 24 hours and are well received by U.S. customers. LeTV had previously worked miracles in Hong Kong. It took only two months for Super TV to become a single sales champion. This year's Black Friday Super TV also tested the Russian market, and recently signed the first batch of purchases of 150,000 units and a total of 500,000 super TVs with Thai companies. It will also enter the Indian market in 2016. Super TV assists LeSco's eco-landing in the world and brings unique music eco-services to users around the world.
EUI5.5 First Intelligent Operating Eco-operating System
At the press conference, Huang Wei, Vice President of TV UI, Smart TV Terminal and EUI TV Designer, introduced the EUI5.5 TV-Springer operating system on Super TV. Based on advanced Android 5.0 depth customization, the system is highly efficient and smooth. , crowned the world. It pioneered multi-type desktops, and for the first time realizes stream-of-consciousness interaction, allowing users to think and get what they want. It fully realizes content desktopization and application-oriented. Movies, sports, games, shopping, music, and other diverse contents are desktops and can be carried out. Focus on operations, so that different groups of people have a dedicated content desktop, all super TVs support OTA upgrades.
As the first product operated by Focus, LeTV's children's desktops were gradually updated on the Super TV lineup on December 2. This is China's first home education product designed specifically for home users. It is not only a desktop product, but also a complete set of cross-terminals supported by platforms, content, terminals, and applications. The ecosystem has seven characteristics: systematization, bilingualism, participation, health, safety, simplicity, and ecological.
EUI5.5 TV version gets multiple scene data across multiple channels based on LeEco sub-economy. The user portraits outlined are more clear and complete. Based on user behavior, social hotspots, personality settings and other factors, the latest and hottest video content in the entire Internet is integrated. Pushing the most matched video, through intelligent algorithms, can create thousands of people's personalized experiences. In addition to LeTV’s children’s desktop, the LeEd game desktop will be launched at the end of December. As the largest screen game platform and somatosensory game platform in China, LeEco game desktop will be video-based to make the game content more intuitive and easy to grasp. “Modern Warfare 5†is about to In music video games shocked starting. In mid-January 2016, Super TV will also be the first big-screen Internet full-video shopping platform on the line - LeTV Shopping Desktop, to provide users with video, scene, and intelligent shopping experience.
4th Generation Super TV - Connotation is the best tone
According to Wang Zhi, chief designer of LeTV Super TV, Super TV really realizes the perfect integration of technology, art and the Internet. Each generation of super TV represents the industry's top configuration and highest performance, leading the trend of TV design in the future, and establishing new ones. Extreme audiovisual standards.
Smart Home Center does not split design for the pursuit of “splitting†and supports more smart home devices in the future
Wang Zhi first introduced the intelligent core of the 4th generation super TV - Smart Home Center (Smart Home Center), LeTV as the world's first 64-bit processor Qualcomm APQ8094 high-end commercial to TV products, 8-core 1.8GHz speed Breathtakingly, Adreno 430 GPU has comparable game console performance and can easily run large 3D games and 4K HD video, 4GB of ultra-large running memory + 32GB/64GB high-speed flash memory, the overall running score can reach 64401 points, support 60 frames H.265 4K Video hard solution, only need 10M bandwidth to watch 4K content online.
The smart home center also integrates the Soundbar function, and the Harman/kardon gold ear team professionally creates a full-featured sound system with 7-speaker 120W high power, standard subwoofer, and hall-class sound effects comparable to 5.1. Channel home theater effect. Harman Kardon is the world leader in high-end audio R&D and manufacturing, focusing on the high-end audio market.
In terms of industrial design, LeSco Smart Home Center adopts 3 sections symmetrical cylindrical design, CD pattern metal cover, C angle cutting + anodizing technology, PMMA transparent tube extrusion molding, PET drawing film, laser engraving character embedded indicator, metal The gloss is more elegant, the surface feels like the skin, smooth and delicate and highlight the atmosphere. The button uses a near-field-sensing backlit touch key and can be operated without a remote controller. In addition, 802.11ac dual-band Wi-Fi and USB3.0/2.0/fiber input/output/MicroSD/Superlink, and other rich interfaces facilitate users to connect various devices.
Wang Zhi said that the LeTV Smart Home Center has solved major difficulties such as difficulty in the utilization of circular space, integrating sophisticated and sophisticated smart motherboards such as the Xiaolong APQ8094 processor, and actively cooling the air-cooled design to ensure long-term viewing. Smooth and smooth. "The most important thing is that we don't split the design for the split. The LeTV Smart Home Center can work independently from the screen, and the two-way Bluetooth can also be connected to the phone/Pad/headphone/handle, etc., as a stand-alone Soundbar, a super remote controller. The Le key on the screen can also be used to perform one-click standby, standby to enter music mode, turn off the screen, and listen to songs while the TV is working.Unlike the upgrading of similar products, the old host that was eliminated can only become a brick. A smart home center not only supports access to multiple TVs, but also supports access to routers, mobile phones, tablets, and more smart home devices, said Wang Zhi.
Ultra 4 Max65 Curved The world's first curved super thin smart TV design beauty beyond imagination
The launch of the fourth generation of super TV 65 å‹ surface split Max65 Curved, using Samsung 65 å‹ 4K surface ultra-thin panel, with 4000R golden curvature, can create a deep three-dimensional sense and powerful immersion. The screen also features 78% NTSC color gamut, a static contrast ratio of 4000:1, and brightness of up to 350 nits.
In terms of screen image processing, the MEMC technology provided by Novatek 72324, the first commercially available top-level image processing chip, is supplemented by 1GB of dedicated memory, LLP low-latency processing, and BBE contour blur optimization technology to enable high-performance sports images such as sports football and racing. Smoother, jitter-free, completely eliminates "motion blur", "image smearing" and "image jitter".
The Super 4 Max65 Curved boasts top industrial design and manufacturing processes. The whole machine adopts rose gold, its thinnest part is only 5.9mm, thanks to the innovative integrated design, rounded ultra-narrow frame, paint + anode metal decorative parts, aluminum alloy cloud wave base, integrated curved backplane, Stamping + Drilling Logo, etc., everywhere reveals the unique beauty. It is worth noting that the Superlink HD high-speed integrated interface on the body carries the functions of screen switch commands and data bidirectional interaction. It is a zinc-alloy one-piece die-cast interface and the hook-type connector can withstand 5KG pull force. Yunlang base uses universal ear-hook self-locking screws, which is easy to install.
Super 4 Max70 The world's first glass lightguide slim split smart TV makes the future better than today
Super 4 Max70, equipped with the world's only 10th-generation line Sharp SDP 70-inch 4K panel, support for 3D. More importantly, it has a 120Hz refresh rate, 85% NTSC high color gamut, static contrast ratio of 4000:1, and response time of 6.5 milliseconds. It also used Corning IrisTM Glass for the first time in China, which is harder than plastic. Times, excellent transmittance. The screen image processing and Super 4 Max65 Curved using the same image processing chip Novatek72324 and technology, the screen smooth and jitter-free.
In terms of appearance, the Super 4 Max70 is thinner than the previous Max70, and the overall metal body is only 9.9mm, showing a mural-like visual effect. In addition, seamless bending technology, round corner ultra-narrow frame, aluminum cloud base, metal wire drawing back panel, and back shell use the highest grade polycarbonate brown transparent back cover, etc., to highlight the aristocratic quality to subvert the traditional reduction essence. Let the original ecology of the product be presented to the user.
The 4th generation of super TV is lower than the mass production cost pricing ecology subsidy hardware detonated high-end color TV market
At the press conference, LeTV also announced the BOM costs for the Super 4 Max65 Curved, including screens, modules, master chips, impact processing chips, storage, wireless modules, structural parts, packaging and accessories, materials and manufacturing, software and patents, logistics After sales, the cost of BOM for the 4 Max65 Curved Project Commemorative Edition is 10055.71 yuan.
At present, the price of the 65-inch curved surface television in the global market is between 17,000 yuan and 35,000 yuan, and the 65-70 inch 4K TV is over 23,000 yuan. The price of the super 4 Max-65 Curved Engineering Commemorative Edition is 6999 yuan, and the 2D version exceeds 4 Max70. Pricing is 12999 yuan, 3D version pricing 14999 yuan, not only much lower than similar products, but also lower than the cost of production. Liang Jun said that the final price of the Super 4 Max65 Curved will also be lower than the production cost, allowing users to obtain more benefits.
Super 4 Max70
Both products are lower than the production cost pricing, through the ecological subsidy hardware, leading the television industry into the hardware era of negative profits. Among them 2D edition super 4 Max70 price is 12999 yuan, 3D edition price is 14999 yuan, super 4 Max65 Curved project commemorative edition price is 6999 yuan, and super 4 Max65 Curved project commemorative edition BOM cost is 10055.71 yuan, Le Shizhi new president Liang Jun expresses, super 4 Max65 Curved final pricing will also be lower than the production cost, allowing users to obtain more benefits.
LeTV New President Liang Jun
Super 4 Max65 Curved adopts Samsung 65-inch 4K curved ultra-thin panel, with extreme performance Leshi Smart Home Center (Smart Home Center), LeEco as the world's first 64-bit processor Qualcomm APQ8094 high-end commercial to TV products, 8-core 1.8GHz and Adreno 430 GPU, 4GB large running memory +32GB/64GB high-speed flash memory, motion picture processing chip Novatek72324, support 60 frames H.265 4K video hard solution, standard independent wireless subwoofer and Harman Caton full-featured audio system, hall level Sound effects are comparable to 5.1-channel home theater effects. The Ultra 4 Max70 is equipped with a 70-inch 4K panel supplied by the world's only tenth-generation Sharp SDP, supporting 3D, and the Corning IrisTM Glass is used for the first time in the country. Eco-TV Super 4 Max65 Curved and Super 4 Max70 adhering to the "extreme science and technology, complete ecology, subvert the price" concept, leading the high-end large-screen market.
Liang Jun believes that the next decade will be an opportunity for Chinese companies to export innovation to global companies. LeTV has formed a unique business model of vertically integrated closed-loop ecological chain + lateral extension and opening up of the ecosystem. As a leader in global eco-innovation, LeTV carries the mission of exporting this model to the world. Specific to eco-TV, not a TV, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
Liang Jun believes that the next decade will be an opportunity for Chinese companies to export innovation to global companies.
LeTV Eco TV has led the television industry to enter the 3.0 ecological era and has taken the lead in delaying the traditional appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry. Letv adopted eco-subsidy hardware, which is lower than the mass production cost pricing, and led the television industry to be the first to enter the era of hardware negative profits. It is gradually moving towards a hardware-free era, demonstrating LeTV’s confidence in the entire open-closed, extremely difficult-to-replicate ecosystem. Letv ecology is more mature and enters a new stage of development. The ecology has been self-incubated, self-evolving, self-innovation, and self-recycling ability is more powerful, and it can continue to create new user values. The traditional home appliance manufacturers are still in the 1.5 era of shifting from hardware profit to low profit, while the Internet/IT vendors are still in the 2.0 era when hardware profit turns to negative profits.
LeTV Eco TV leads the TV industry into the 3.0 ecological era
In 2015, LeTV will complete sales of 3 million units. In 2016, it will sprint 6 million units, grab the top three smart TVs and even hit the industry's first. With LeTV taking the shares of TCL Multimedia as the second shareholder, LeSco's open and closed-loop model and the formation of TCL will accelerate this goal. Data show that this year's 919 black music fan festival, Leshi ecological total sales exceeded 1.78 billion, of which super TV total sales exceeded 382,000 units; double 11 Leshi ecological total sales of 1.52 billion yuan, of which the total sales of super TV 386,000 units, the total Sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
2015 919 black music fan festival, music as the total sales of ecological breakthrough 1.78 billion
LeTV announced that on December 29th Super 4 Max70 was launched at LeMart Mall (lemall.com), and on January 19, 2016 Super 4 Max65 Curved Project Commemorative Edition was launched at LeEco Mall. In addition, based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
LeTV Bearing Eco-innovation Output Mission Eco-TV helps overseas landing
Liang Jun pointed out at the press conference that with the changes of the times, the historical opportunity for globalization of Chinese companies has come. In the Internet age, user experience and model are paramount, hardware is only the carrier, service is the core of demand, and innovation becomes the core competitiveness. In the era of Internet ecology, China's fertile Internet market and industrial innovation soil, China will become an advocate of advanced concepts, creators of innovation values, and exporters of subversive models, ushering in the historical opportunities of global success. The global economy will enter the Chinese era.
Liang Jun pointed out at the press conference that with the changes of the times, the historical opportunity for globalization of Chinese companies has come.
Faced with the historical opportunities of changing times, as a representative of China's Internet eco-enterprises, Letv is born as an innovator of value and a disruptor of the industry. Pioneers and evangelists of the ecological model will actively participate in the rise of the Chinese era and become an impetus. Transforming the most important forces, the world's leading Internet eco-model will be copied to the world, and the keyword giants will be shielded from the same keyword competition on the same platform to allow the global economy to enter the Chinese era.
It is reported that LeTV Super TV has been sold worldwide, and the first batch of super TVs are sold out in the United States within 24 hours and are well received by U.S. customers. LeTV had previously worked miracles in Hong Kong. It took only two months for Super TV to become a single sales champion. This year's Black Friday Super TV also tested the Russian market, and recently signed the first batch of purchases of 150,000 units and a total of 500,000 super TVs with Thai companies. It will also enter the Indian market in 2016. Super TV assists LeSco's eco-landing in the world and brings unique music eco-services to users around the world.
EUI5.5 First Intelligent Operating Eco-operating System
At the press conference, Huang Wei, Vice President of TV UI, Smart TV Terminal and EUI TV Designer, introduced the EUI5.5 TV-Springer operating system on Super TV. Based on advanced Android 5.0 depth customization, the system is highly efficient and smooth. , crowned the world. It pioneered multi-type desktops, and for the first time realizes stream-of-consciousness interaction, allowing users to think and get what they want. It fully realizes content desktopization and application-oriented. Movies, sports, games, shopping, music, and other diverse contents are desktops and can be carried out. Focus on operations, so that different groups of people have a dedicated content desktop, all super TVs support OTA upgrades.
EUI5.5 First Intelligent Operating Eco-operating System
As the first product operated by Focus, LeTV's children's desktops were gradually updated on the Super TV lineup on December 2. This is China's first home education product designed specifically for home users. It is not only a desktop product, but also a complete set of cross-terminals supported by platforms, content, terminals, and applications. The ecosystem has seven characteristics: systematization, bilingualism, participation, health, safety, simplicity, and ecological.
LeEco children's desktop is the first product of Focus operation
EUI5.5 TV version gets multiple scene data across multiple channels based on LeEco sub-economy. The user portraits outlined are more clear and complete. Based on user behavior, social hotspots, personality settings and other factors, the latest and hottest video content in the entire Internet is integrated. Pushing the most matched video, through intelligent algorithms, can create thousands of people's personalized experiences. In addition to LeTV’s children’s desktop, the LeEd game desktop will be launched at the end of December. As the largest screen game platform and somatosensory game platform in China, LeEco game desktop will be video-based to make the game content more intuitive and easy to grasp. “Modern Warfare 5†is about to In music video games shocked starting. In mid-January 2016, Super TV will also be the first big-screen Internet full-video shopping platform on the line - LeTV Shopping Desktop, to provide users with video, scene, and intelligent shopping experience.
4th Generation Super TV - Connotation is the best tone
According to Wang Zhi, chief designer of LeTV Super TV, Super TV really realizes the perfect integration of technology, art and the Internet. Each generation of super TV represents the industry's top configuration and highest performance, leading the trend of TV design in the future, and establishing new ones. Extreme audiovisual standards.
Super TV represents the industry's top configuration and highest performance
Smart Home Center does not split design for the pursuit of “splitting†and supports more smart home devices in the future
Leshi Smart Home Center
Wang Zhi first introduced the intelligent core of the 4th generation super TV - Smart Home Center (Smart Home Center), LeTV as the world's first 64-bit processor Qualcomm APQ8094 high-end commercial to TV products, 8-core 1.8GHz speed Breathtakingly, Adreno 430 GPU has comparable game console performance and can easily run large 3D games and 4K HD video, 4GB of ultra-large running memory + 32GB/64GB high-speed flash memory, the overall running score can reach 64401 points, support 60 frames H.265 4K Video hard solution, only need 10M bandwidth to watch 4K content online.
64-bit processor Qualcomm Snapdragon APQ8094
The smart home center also integrates the Soundbar function, and the Harman/kardon gold ear team professionally creates a full-featured sound system with 7-speaker 120W high power, standard subwoofer, and hall-class sound effects comparable to 5.1. Channel home theater effect. Harman Kardon is the world leader in high-end audio R&D and manufacturing, focusing on the high-end audio market.
Smart Home Center also integrates Soundbar functionality
In terms of industrial design, LeSco Smart Home Center adopts 3 sections symmetrical cylindrical design, CD pattern metal cover, C angle cutting + anodizing technology, PMMA transparent tube extrusion molding, PET drawing film, laser engraving character embedded indicator, metal The gloss is more elegant, the surface feels like the skin, smooth and delicate and highlight the atmosphere. The button uses a near-field-sensing backlit touch key and can be operated without a remote controller. In addition, 802.11ac dual-band Wi-Fi and USB3.0/2.0/fiber input/output/MicroSD/Superlink, and other rich interfaces facilitate users to connect various devices.
Wang Zhi said that the LeTV Smart Home Center has solved major difficulties such as difficulty in the utilization of circular space, integrating sophisticated and sophisticated smart motherboards such as the Xiaolong APQ8094 processor, and actively cooling the air-cooled design to ensure long-term viewing. Smooth and smooth. "The most important thing is that we don't split the design for the split. The LeTV Smart Home Center can work independently from the screen, and the two-way Bluetooth can also be connected to the phone/Pad/headphone/handle, etc., as a stand-alone Soundbar, a super remote controller. The Le key on the screen can also be used to perform one-click standby, standby to enter music mode, turn off the screen, and listen to songs while the TV is working.Unlike the upgrading of similar products, the old host that was eliminated can only become a brick. A smart home center not only supports access to multiple TVs, but also supports access to routers, mobile phones, tablets, and more smart home devices, said Wang Zhi.
Ultra 4 Max65 Curved The world's first curved super thin smart TV design beauty beyond imagination
The launch of the fourth generation of super TV 65 å‹ surface split Max65 Curved, using Samsung 65 å‹ 4K surface ultra-thin panel, with 4000R golden curvature, can create a deep three-dimensional sense and powerful immersion. The screen also features 78% NTSC color gamut, a static contrast ratio of 4000:1, and brightness of up to 350 nits.
4th Generation Super TV 65å‹ Surface Split Max65 Curved
In terms of screen image processing, the MEMC technology provided by Novatek 72324, the first commercially available top-level image processing chip, is supplemented by 1GB of dedicated memory, LLP low-latency processing, and BBE contour blur optimization technology to enable high-performance sports images such as sports football and racing. Smoother, jitter-free, completely eliminates "motion blur", "image smearing" and "image jitter".
The thinnest point is only 5.9mm
The Super 4 Max65 Curved boasts top industrial design and manufacturing processes. The whole machine adopts rose gold, its thinnest part is only 5.9mm, thanks to the innovative integrated design, rounded ultra-narrow frame, paint + anode metal decorative parts, aluminum alloy cloud wave base, integrated curved backplane, Stamping + Drilling Logo, etc., everywhere reveals the unique beauty. It is worth noting that the Superlink HD high-speed integrated interface on the body carries the functions of screen switch commands and data bidirectional interaction. It is a zinc-alloy one-piece die-cast interface and the hook-type connector can withstand 5KG pull force. Yunlang base uses universal ear-hook self-locking screws, which is easy to install.
Super 4 Max70 The world's first glass lightguide slim split smart TV makes the future better than today
The world's first glass light guide plate ultra-thin split smart TV
Super 4 Max70, equipped with the world's only 10th-generation line Sharp SDP 70-inch 4K panel, support for 3D. More importantly, it has a 120Hz refresh rate, 85% NTSC high color gamut, static contrast ratio of 4000:1, and response time of 6.5 milliseconds. It also used Corning IrisTM Glass for the first time in China, which is harder than plastic. Times, excellent transmittance. The screen image processing and Super 4 Max65 Curved using the same image processing chip Novatek72324 and technology, the screen smooth and jitter-free.
In terms of appearance, the Super 4 Max70 is thinner than the previous Max70, and the overall metal body is only 9.9mm, showing a mural-like visual effect. In addition, seamless bending technology, round corner ultra-narrow frame, aluminum cloud base, metal wire drawing back panel, and back shell use the highest grade polycarbonate brown transparent back cover, etc., to highlight the aristocratic quality to subvert the traditional reduction essence. Let the original ecology of the product be presented to the user.
The 4th generation of super TV is lower than the mass production cost pricing ecology subsidy hardware detonated high-end color TV market
At the press conference, LeTV also announced the BOM costs for the Super 4 Max65 Curved, including screens, modules, master chips, impact processing chips, storage, wireless modules, structural parts, packaging and accessories, materials and manufacturing, software and patents, logistics After sales, the cost of BOM for the 4 Max65 Curved Project Commemorative Edition is 10055.71 yuan.
Top level of craftsmanship real quality experience
At present, the price of the 65-inch curved surface television in the global market is between 17,000 yuan and 35,000 yuan, and the 65-70 inch 4K TV is over 23,000 yuan. The price of the super 4 Max-65 Curved Engineering Commemorative Edition is 6999 yuan, and the 2D version exceeds 4 Max70. Pricing is 12999 yuan, 3D version pricing 14999 yuan, not only much lower than similar products, but also lower than the cost of production. Liang Jun said that the final price of the Super 4 Max65 Curved will also be lower than the production cost, allowing users to obtain more benefits.